How to White-Label SEO Reports for Your Agency Clients

A white-label SEO report is a branded audit document that agencies deliver to clients without revealing the underlying tool. With SEO Score API, white-labeling costs $5-15/mo — compared to $200-500/mo for enterprise platforms. Your clients see your expertise, not your vendor stack.

The problem with most white-label SEO reporting workflows is complexity: expensive enterprise seats, clunky PDF generators, or hours of manual copy-pasting into branded templates. SEO Score API includes a shareable report endpoint and embeddable score badges out of the box.

What Is a White-Label SEO Report?

A white-label SEO report is an audit result delivered under your agency's brand, with no visible attribution to the underlying tool. Instead of sharing a SEMrush or Ahrefs screenshot, you send a link or document that frames the data in your voice, with your recommendations — so the client sees your expertise, not your vendor.

With SEO Score API, white-labeling is built into the workflow. You call the API, get structured JSON, and present the data however you like: your own dashboard, a PDF, a custom email, or a shareable link from our report endpoint.

How Does the /report/{domain} Endpoint Work?

Every domain audited through SEO Score API automatically gets a public, shareable HTML report page. The URL format is:

https://seoscoreapi.com/report/{domain}

For example, after auditing example.com, the report is available at https://seoscoreapi.com/report/example.com. This page shows:

• The overall SEO score (0-100) and letter grade
• Individual check results across SEO, performance, accessibility, and AI readability
• Prioritized fix recommendations
• Score history (if the domain has been audited multiple times)

You can send this link directly to a client, embed it in an iframe in your dashboard, or use it as a reference when walking through findings on a call. The report updates automatically the next time you run an audit on that domain.

Do SEO Score API Reports Require Authentication?

No. Report pages are publicly accessible — no login, no API key, no client account required. This is by design. You can share the report link with a client and they can open it immediately, without signing up for anything or creating credentials.

This makes report delivery frictionless. Paste the link in a Slack message, include it in an email, or print the URL on a slide deck. The client clicks it and sees their full audit results. No barriers, no confusion.

If you prefer to keep results private, serve the JSON data from your own backend and build your own display layer instead of linking to the public report.

How Do You Embed an SEO Score Badge on a Website?

SEO Score API generates a dynamic SVG badge for every audited domain. The badge URL follows this pattern:

https://seoscoreapi.com/badge/{domain}

The badge displays the domain's current score and updates automatically with each new audit. Embedding it is a single <img> tag:

<img src="https://seoscoreapi.com/badge/example.com" alt="SEO Score for example.com" />

You can use badges in several ways:

• Client dashboards — embed the badge for each client's primary domain in your internal reporting dashboard so you can see scores at a glance
• Client-facing portals — give clients a login to a portal that shows their badge and links to their report
• Proposals and deliverables — include the badge in audit PDFs or Google Slides to show the current score at the time of delivery
• Website footers — some clients embed their badge directly on their own site as a trust signal

Because the badge is a live SVG served from our CDN, it always reflects the most recent score — no manual updates needed.

Which Plans Include Shareable Reports and Badges?

Shareable report pages and SVG badges are available on all plans, including the free tier. Here's a breakdown of what each plan provides:

For agencies managing multiple clients, the Basic or Pro plan is typically the right fit. At $15/month for 1,000 audits, you can run daily audits on 30+ client domains and still have headroom. Pro at $39/month covers agencies with larger portfolios or those running audits on multiple pages per client.

How Do You Customize Report Delivery for Clients?

While the /report/{domain} page is a fixed URL, you have full control over how you present the data. Here are the most common approaches agencies use:

Option 1 — Share the link directly. Copy the report URL and paste it into your client communication. Simple, requires zero setup.

Option 2 — Embed in a client portal. Use an iframe to embed the report page inside your own branded dashboard. The outer chrome (your logo, nav, etc.) stays yours; the report content lives inside.

Option 3 — Build from JSON. Pull the raw audit data via the API and render it in your own template. This gives you complete control over the visual design, what data to surface, and how it's labeled.

import requests

response = requests.get(
    "https://seoscoreapi.com/audit",
    params={"url": "https://client-site.com"},
    headers={"X-API-Key": "YOUR_KEY"}
)

data = response.json()
score = data["score"]
grade = data["grade"]
checks = data["checks"]

From that JSON, you can populate a Notion template, a Google Doc, a custom PDF, or any reporting format your clients expect. The data structure is consistent across every audit, so your template works for all clients — not just one.

Why This Approach Beats Traditional SEO Reporting Tools?

Traditional white-label SEO reporting tools charge $200-500/month, lock you into their report format, and require clients to log into their platform. SEO Score API inverts that model:

• You own the presentation — use the JSON to build any report format you want
• No client accounts required — share a link, not a login
• Scales with API calls — add clients without adding per-seat fees
• Live badges — embed real-time score signals without manual updates
• Programmable — automate reporting with Python, n8n, or any HTTP client

For agencies looking to scale without scaling costs, an API-first approach to SEO reporting is the most efficient path. Start with the free tier to explore the report and badge endpoints, then move to a paid plan when you're ready to automate at scale.