Organization / LocalBusiness / Brand Schema Suite: 90 checks

ID	Check	Passes when	Weight	Runs
6.15.01	Detect Organization schema	Present	Critical	Deterministic
6.15.02	Detect LocalBusiness schema (or subtype)	Present	Critical	Deterministic
6.15.03	Validate @type matches correct industry subtype	Accurate	Critical	Deterministic
6.15.04	Validate business name matches brand identity exactly	Exact	Heavy	Deterministic
6.15.05	Validate URL property matches canonical homepage	Exact	Heavy	Deterministic
6.15.06	Validate NAP schema consistency	Perfect	Critical	Deterministic
6.15.07	Validate phoneNumber format (E.164 preferred)	Accurate	Heavy	Deterministic
6.15.08	Validate postalAddress fields (street, city, state, zip, country)	Complete	Heavy	Deterministic
6.15.09	Validate NAP consistency across: header, footer, contact page, schema	Exact	Heavy	Deterministic
6.15.10	Validate formatting avoids special characters/inconsistencies	Clean	Medium	Deterministic
6.15.11	Validate geo.latitude & geo.longitude	Present	Heavy	Deterministic
6.15.12	Validate coordinates match GBP/pin location	Accurate	Heavy	Deterministic
6.15.13	Validate map embeds (if any) match the same coordinates	Accurate	Heavy	Deterministic
6.15.14	Validate schema coordinates within ±100m of correct position	True	Medium	Deterministic
6.15.15	Validate no conflicting coordinates across multi-location pages	Clean	Medium	Deterministic
6.15.16	Validate logo URL in schema	Present	Heavy	Deterministic
6.15.17	Validate logo resolution (Google Knowledge Graph spec)	>=112px height	Heavy	Deterministic
6.15.18	Validate logo aspect ratio correctness	Standard	Heavy	Deterministic
6.15.19	Validate brand property inside product/service schemas	Present	Medium	Deterministic
6.15.20	Validate no outdated logo versions in schema	Clean	Medium	Deterministic
6.15.21	Validate SameAs links (GBP, FB, IG, YT, LinkedIn, directory profiles)	Present	Heavy	Deterministic
6.15.22	Validate SameAs URLs return 200 status	OK	Heavy	Deterministic
6.15.23	Validate SameAs URLs match official brand pages	Exact	Heavy	Deterministic
6.15.24	Validate no duplicate SameAs entries	Clean	Medium	Deterministic
6.15.25	Validate social handles consistent across all pages	Consistent	Medium	Deterministic
6.15.26	Validate legalName property (if applicable)	Present	Heavy	Deterministic
6.15.27	Validate businessType or @type aligns with jurisdiction rules	Accurate	Heavy	Deterministic
6.15.28	Validate registration, license, or certification numbers	Present	Medium	Deterministic
6.15.29	Validate disclaimers (financial, healthcare, legal services)	Present	Medium	Deterministic
6.15.30	Compute partial Organization/LocalBusiness score for Chunk 1	Complete	Medium	Deterministic
6.15.31	Validate OpeningHoursSpecification exists	Present	Heavy	Deterministic
6.15.32	Validate all 7 days listed or explicitly closed	Complete	Heavy	Deterministic
6.15.33	Validate opening/closing times valid & formatted properly	Accurate	Heavy	Deterministic
6.15.34	Validate exceptions/holiday hours (if applicable)	Present	Medium	Deterministic
6.15.35	Validate hours match GBP/business listings	Exact	Medium	Deterministic
6.15.36	Validate areaServed property exists for LocalBusiness	Present	Heavy	Deterministic
6.15.37	Validate service area list accuracy	Accurate	Heavy	Deterministic
6.15.38	Validate naming format (City, Region, Country)	Standardized	Heavy	Deterministic
6.15.39	Validate no duplicates or overlapping names	Clean	Medium	Deterministic
6.15.40	Validate areaServed matches actual service coverage	Accurate	Medium	Deterministic
6.15.41	Detect parentOrganization for chain or multi‑location businesses	Present	Heavy	Deterministic
6.15.42	Validate each location has unique @id	Accurate	Heavy	Deterministic
6.15.43	Validate branchOf property linking child → parent	Correct	Heavy	Deterministic
6.15.44	Validate consistency of NAP across branches (phone may vary)	Consistent	Medium	Deterministic
6.15.45	Validate multi‑location schema parity	High parity	Medium	Deterministic
6.15.46	Validate brand references consistent across product, service, org schema	Exact	Heavy	Deterministic
6.15.47	Validate ShortName / alternateName (if used)	Accurate	Heavy	Deterministic
6.15.48	Validate slogan or brand message (if included)	Clear	Medium	Deterministic
6.15.49	Validate AI‑friendly brand description (1–2 concise sentences)	Present	Medium	Deterministic
6.15.50	Validate presence of official brand profiles (FB, IG, YT, LI, TikTok)	Present	Heavy	Deterministic
6.15.51	Validate schema SameAs linking includes all core profiles	Present	Heavy	Deterministic
6.15.52	Validate image/logo metadata aligns with OpenGraph/TwitterCard	Consistent	Medium	Deterministic
6.15.53	Validate brand entity passes Google Knowledge Graph tests	Pass	Medium	Deterministic
6.15.54	Validate business category selection (schema.org + GBP)	Accurate	Heavy	Deterministic
6.15.55	Validate category relevance (industry‑correct, non‑generic)	Precise	Heavy	Deterministic
6.15.56	Validate secondary categories (if used) are relevant	Relevant	Medium	Deterministic
6.15.57	Validate no conflicting categories listed across schema	Clean	Medium	Deterministic
6.15.58	Validate entity schema loads without JS errors	Clean	Medium	Deterministic
6.15.59	Validate schema passes Google Rich Results	Pass	Medium	Deterministic
6.15.60	Compute partial Organization/LocalBusiness score for Chunk 2	Complete	Medium	Deterministic
6.15.61	Validate Organization → AggregateRating (if business has reviews)	Present	Heavy	Deterministic
6.15.62	Validate reviewCount accuracy	Accurate	Heavy	Deterministic
6.15.63	Validate ratingValue consistent with GBP/3rd‑party listings	Exact	Heavy	Deterministic
6.15.64	Validate Review objects attached properly to LocalBusiness	Correct	Medium	Deterministic
6.15.65	Validate no conflicting review signals across pages	Clean	Medium	Deterministic
6.15.66	Validate correct linking: LocalBusiness → Organization	Accurate	Heavy	Deterministic
6.15.67	Validate correct linking: Organization → Brand	Present	Heavy	Deterministic
6.15.68	Validate correct linking: Organization → sameAs profile entities	Accurate	Heavy	Deterministic
6.15.69	Validate internal entity graph representation across site	Consistent	Medium	Deterministic
6.15.70	Validate hierarchy clarity for AI embedding (brand → org → LB → service)	Strong	Medium	Deterministic
6.15.71	Validate businessAddress complies with country formatting rules	Accurate	Heavy	Deterministic
6.15.72	Validate priceRange property (if applicable)	Present	Heavy	Deterministic
6.15.73	Validate currencies correctly reflected in priceRange/Offer	Accurate	Heavy	Deterministic
6.15.74	Validate employee / staffCount (if applicable)	Logical	Medium	Deterministic
6.15.75	Validate foundingDate / foundingLocation (if present)	Accurate	Medium	Deterministic
6.15.76	Validate social proofs (followers/subscribers) match linked profiles	Accurate	Heavy	Deterministic
6.15.77	Validate brand tone consistency across all linked profiles	Consistent	Heavy	Deterministic
6.15.78	Validate schema markup includes official brand logo on every page	Present	Medium	Deterministic
6.15.79	Validate OG/Twitter metadata reflects correct brand identity	Accurate	Medium	Deterministic
6.15.80	Validate multilingual variants of LocalBusiness schema	Present	Heavy	Deterministic
6.15.81	Validate legalName, brandName across languages	High parity	Heavy	Deterministic
6.15.82	Validate postalAddress translations (if regional variants exist)	Accurate	Medium	Deterministic
6.15.83	Validate SameAs links remain consistent across languages	Identical	Medium	Deterministic
6.15.84	Validate LocalBusiness schema loads in initial DOM	Present	Heavy	Deterministic
6.15.85	Validate schema does not rely on delayed JS rendering	Clean	Heavy	Deterministic
6.15.86	Validate schema URLs resolve quickly (performance budget)	Fast	Medium	Deterministic
6.15.87	Validate logo loads correctly (200 status, not blocked, no 404)	OK	Medium	Deterministic
6.15.88	Validate Organization/LocalBusiness schema passes all validators (Google + Schema.org)	Pass	Heavy	Deterministic
6.15.89	Validate no conflicting or duplicate Organization/LocalBusiness schemas exist	Clean	Heavy	Deterministic
6.15.90	Compute full entity composite score for Section 6.15	>= 90%	Critical	Deterministic

6.15 Organization / LocalBusiness / Brand Schema Suite

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