6.26 Trust / E-E-A-T / Brand Authority / Social Proof / Reputation Suite
150 checks in Schema, Local, Trust, Deep Audit. AI-assisted
Scored in the Deep Audit's AI analysis pass.
AUTHOR IDENTITY, EXPERIENCE & EXPERTISE (E-E-A-T: Experience + Expertise)
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.26.01 | Validate all authors identified by real names | Present | Critical | Deterministic + AI |
| 6.26.02 | Validate author pages exist with full bios | Present | Critical | Deterministic + AI |
| 6.26.03 | Validate author experience relevant to subject matter | Strong | Critical | Deterministic + AI |
| 6.26.04 | Validate credentials, certifications, and qualifications displayed | Present | Heavy | Deterministic + AI |
| 6.26.05 | Validate author professional background verifiable (LinkedIn, etc.) | Verifiable | Heavy | Deterministic + AI |
| 6.26.06 | Validate author’s role in organization clear | Clear | Heavy | Deterministic + AI |
| 6.26.07 | Validate content signed with proper author markup (schema) | Present | Heavy | Deterministic + AI |
| 6.26.08 | Validate biography includes experience years | Present | Medium | Deterministic + AI |
| 6.26.09 | Validate author photo real, consistent, professional | Strong | Medium | Deterministic + AI |
| 6.26.10 | Validate consistent author profile across all pages | Consistent | Medium | Deterministic + AI |
Author Authority, Citations & Long-Term Consistency
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.26.11 | Validate authors cited in external websites | Present | Heavy | Deterministic + AI |
| 6.26.12 | Validate author bylines consistent across languages | Consistent | Heavy | Deterministic + AI |
| 6.26.13 | Validate authors appear in press or interviews | Present | Heavy | Deterministic + AI |
| 6.26.14 | Validate author citation history accurate | Correct | Medium | Deterministic + AI |
| 6.26.15 | Validate no conflicting identities (same name, different bio) | Clean | Medium | Deterministic + AI |
| 6.26.16 | Validate authors maintain steady publishing cadence | Consistent | Medium | Deterministic + AI |
| 6.26.17 | Validate older posts updated by the same or expert author | Present | Medium | Deterministic + AI |
| 6.26.18 | Validate author schema correct on all posts | Valid | Medium | Deterministic + AI |
| 6.26.19 | Validate author archives clean (no thin pages) | Clean | Medium | Deterministic + AI |
| 6.26.20 | Validate author-driven content aligns with E-E-A-T best practices | Strong | Medium | Deterministic + AI |
Organization Identity, Verification & Legal Transparency
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.26.21 | Validate organization legal name displayed clearly | Present | Critical | Deterministic + AI |
| 6.26.22 | Validate company address verifiable | Verifiable | Critical | Deterministic + AI |
| 6.26.23 | Validate company phone number real and functional | Functional | Critical | Deterministic + AI |
| 6.26.24 | Validate organization schema complete (sameAs links, logo, etc.) | Complete | Heavy | Deterministic + AI |
| 6.26.25 | Validate contact page contains all official details | Complete | Heavy | Deterministic + AI |
| 6.26.26 | Validate About page fully describes the organization | Strong | Heavy | Deterministic + AI |
| 6.26.27 | Validate terms/privacy pages exist & updated | Present | Heavy | Deterministic + AI |
| 6.26.28 | Validate leadership team listed | Present | Medium | Deterministic + AI |
| 6.26.29 | Validate company registration numbers present (if relevant) | Present | Medium | Deterministic + AI |
| 6.26.30 | Validate trust/legal content matches local regulations | Compliant | Medium | Deterministic + AI |
Brand Authority, Signals & Consistency
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.26.31 | Validate brand name consistently written across site | Consistent | Heavy | Deterministic + AI |
| 6.26.32 | Validate brand logo consistent across site | Consistent | Heavy | Deterministic + AI |
| 6.26.33 | Validate brand tagline and message consistent | Consistent | Heavy | Deterministic + AI |
| 6.26.34 | Validate brand colors consistent sitewide | Consistent | Heavy | Deterministic + AI |
| 6.26.35 | Validate brand story clear and resonates with expertise | Strong | Medium | Deterministic + AI |
| 6.26.36 | Validate brand mission & values clearly stated | Present | Medium | Deterministic + AI |
| 6.26.37 | Validate brand “voice” consistent | Consistent | Medium | Deterministic + AI |
| 6.26.38 | Validate visual identity (fonts, imagery style) consistent | Consistent | Medium | Deterministic + AI |
| 6.26.39 | Validate brand identity free of contradictions | Clean | Medium | Deterministic + AI |
| 6.26.40 | Validate multilingual brand assets consistent | Consistent | Medium | Deterministic + AI |
Social Proof, Reviews & External Reputation
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.26.41 | Validate review widgets legitimate & verifiable | Legit | Heavy | Deterministic + AI |
| 6.26.42 | Validate testimonial authors real & verifiable | Real | Heavy | Deterministic + AI |
| 6.26.43 | Validate review sources trusted (GMB, Trustpilot, etc.) | Strong | Heavy | Deterministic + AI |
| 6.26.44 | Validate diverse review sources (not 100% from one platform) | Balanced | Medium | Deterministic + AI |
| 6.26.45 | Validate reviews structurally correct in schema | Valid | Medium | Deterministic + AI |
| 6.26.46 | Validate no fake or suspicious review patterns | Clean | Medium | Deterministic + AI |
| 6.26.47 | Validate testimonial placement improves trust UX | Strong | Medium | Deterministic + AI |
| 6.26.48 | Validate sentiment trend (positive/neutral/negative) healthy | Positive | Medium | Deterministic + AI |
| 6.26.49 | Validate responses to negative reviews present & professional | Present | Medium | Deterministic + AI |
| 6.26.50 | Compute partial E-E-A-T & Social Proof score for Chunk 1 | Complete | Medium | Deterministic + AI |
Review Ecosystem Depth, Sentiment & Distribution Quality
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.26.51 | Validate minimum review volume achieved | Strong | Heavy | Deterministic + AI |
| 6.26.52 | Validate recent reviews (past 90 days) present | Present | Heavy | Deterministic + AI |
| 6.26.53 | Validate review distribution organic (not clustered unnaturally) | Natural | Heavy | Deterministic + AI |
| 6.26.54 | Validate weighted average rating ≥ industry baseline | Strong | Heavy | Deterministic + AI |
| 6.26.55 | Validate local SEO review signals (GMB/GBP) strong | Strong | Medium | Deterministic + AI |
| 6.26.56 | Validate social platform reviews consistent with site claims | Consistent | Medium | Deterministic + AI |
| 6.26.57 | Validate review sentiment trending positive | Strong | Medium | Deterministic + AI |
| 6.26.58 | Validate multilingual reviews consistent | Consistent | Medium | Deterministic + AI |
| 6.26.59 | Validate aggregate rating schema correct | Correct | Medium | Deterministic + AI |
| 6.26.60 | Validate reviewer profiles appear legitimate | Real | Medium | Deterministic + AI |
Social Media Authority, Activity & Cross-Platform Consistency
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.26.61 | Validate brand active on major platforms (LinkedIn, YouTube, etc.) | Present | Heavy | Deterministic + AI |
| 6.26.62 | Validate platform bios consistent with website identity | Consistent | Heavy | Deterministic + AI |
| 6.26.63 | Validate social handles consistent across platforms | Consistent | Heavy | Deterministic + AI |
| 6.26.64 | Validate content cadence stable (no long inactivity gaps) | Stable | Heavy | Deterministic + AI |
| 6.26.65 | Validate engagement levels healthy (likes, shares, comments) | Strong | Medium | Deterministic + AI |
| 6.26.66 | Validate follower growth trend positive | Positive | Medium | Deterministic + AI |
| 6.26.67 | Validate no spammy engagement patterns | Clean | Medium | Deterministic + AI |
| 6.26.68 | Validate verified account status where applicable | Verified | Medium | Deterministic + AI |
| 6.26.69 | Validate brand story & value prop consistent in social content | Consistent | Medium | Deterministic + AI |
| 6.26.70 | Validate social brand tone matches website tone | Consistent | Medium | Deterministic + AI |
Press, Mentions, External Citations & Digital Footprint
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.26.71 | Validate brand mentioned in authoritative press sources | Present | Heavy | Deterministic + AI |
| 6.26.72 | Validate mentions verifiable and legitimate | Verifiable | Heavy | Deterministic + AI |
| 6.26.73 | Validate citations from relevant industry sites | Present | Heavy | Deterministic + AI |
| 6.26.74 | Validate brand appears in event speaker lists, podcasts, interviews | Present | Heavy | Deterministic + AI |
| 6.26.75 | Validate backlinks from authority domains | Strong | Medium | Deterministic + AI |
| 6.26.76 | Validate press mentions accurately reflect brand identity | Accurate | Medium | Deterministic + AI |
| 6.26.77 | Validate no contradictory press coverage | Clean | Medium | Deterministic + AI |
| 6.26.78 | Validate citation anchors relevant and contextual | Relevant | Medium | Deterministic + AI |
| 6.26.79 | Validate external citations span multiple sources | Diversified | Medium | Deterministic + AI |
| 6.26.80 | Validate brand name searchable & discoverable on search engines | Present | Medium | Deterministic + AI |
Certifications, Accreditation, Trust Badges & Industry Memberships
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.26.81 | Validate certifications displayed accurately | Accurate | Heavy | Deterministic + AI |
| 6.26.82 | Validate trust badges verifiable (SSL, PCI, ISO, etc.) | Verifiable | Heavy | Deterministic + AI |
| 6.26.83 | Validate association memberships (industry bodies) listed | Present | Heavy | Deterministic + AI |
| 6.26.84 | Validate memberships verifiable externally | Verifiable | Heavy | Deterministic + AI |
| 6.26.85 | Validate award listings accurate and up to date | Accurate | Medium | Deterministic + AI |
| 6.26.86 | Validate compliance statements match regulations | Compliant | Medium | Deterministic + AI |
| 6.26.87 | Validate no fake badges or unverifiable seals | Clean | Medium | Deterministic + AI |
| 6.26.88 | Validate certifications relevant to vertical | Relevant | Medium | Deterministic + AI |
| 6.26.89 | Validate multilingual certification displays consistent | Consistent | Medium | Deterministic + AI |
| 6.26.90 | Validate industry compliance metadata exposed in schema | Present | Medium | Deterministic + AI |
Transparency, Privacy, Anti-Fraud & Risk Signals
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.26.91 | Validate full transparency in data usage & privacy | Strong | Heavy | Deterministic + AI |
| 6.26.92 | Validate cookie policy compliant (GDPR/CCPA/etc.) | Compliant | Heavy | Deterministic + AI |
| 6.26.93 | Validate anti-fraud measures visible (secure checkout, encryption) | Present | Heavy | Deterministic + AI |
| 6.26.94 | Validate no deceptive patterns (dark UX patterns) | Clean | Heavy | Deterministic + AI |
| 6.26.95 | Validate refund/returns policy clear & accessible | Clear | Medium | Deterministic + AI |
| 6.26.96 | Validate safety statements provided (if relevant) | Present | Medium | Deterministic + AI |
| 6.26.97 | Validate conflict-of-interest statements provided | Present | Medium | Deterministic + AI |
| 6.26.98 | Validate user trust UX prompts clear (security, privacy notices) | Strong | Medium | Deterministic + AI |
| 6.26.99 | Validate identity verification signals easy to find | Present | Medium | Deterministic + AI |
| 6.26.100 | Compute partial trust score for Chunk 2 | Complete | Medium | Deterministic + AI |
Reputation Risk, Crisis Prevention & Negative Signal Management
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.26.101 | Validate brand reputation monitoring present (GMB, reviews, mentions) | Present | Heavy | Deterministic + AI |
| 6.26.102 | Validate alerts set for sudden negative sentiment | Active | Heavy | Deterministic + AI |
| 6.26.103 | Validate no high-authority negative articles ranking for brand | Clean | Heavy | Deterministic + AI |
| 6.26.104 | Validate suppression strategy for negative content | Present | Heavy | Deterministic + AI |
| 6.26.105 | Validate branded search results positive/neutral | Healthy | Medium | Deterministic + AI |
| 6.26.106 | Validate brand SERP features present (knowledge panel, social profiles) | Present | Medium | Deterministic + AI |
| 6.26.107 | Validate brand Q&A sections (GBP, social) monitored | Active | Medium | Deterministic + AI |
| 6.26.108 | Validate no unresolved public complaints | None | Medium | Deterministic + AI |
| 6.26.109 | Validate sentiment across forums/reddit is monitored | Active | Medium | Deterministic + AI |
| 6.26.110 | Validate brand has a documented crisis response plan | Present | Medium | Deterministic + AI |
Brand Entity Consistency, Identifiers & AI-Semantic Alignment
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.26.111 | Validate brand entity name consistent across web | Consistent | Heavy | Deterministic + AI |
| 6.26.112 | Validate structured data entity IDs consistent | Consistent | Heavy | Deterministic + AI |
| 6.26.113 | Validate org schema “sameAs” links complete & functional | Complete | Heavy | Deterministic + AI |
| 6.26.114 | Validate logo schema correct & consistent | Correct | Heavy | Deterministic + AI |
| 6.26.115 | Validate NAP (Name, Address, Phone) identical across platforms | Identical | Medium | Deterministic + AI |
| 6.26.116 | Validate multilingual entity labels consistent | Consistent | Medium | Deterministic + AI |
| 6.26.117 | Validate no legacy brand names appear | Clean | Medium | Deterministic + AI |
| 6.26.118 | Validate cross-domain brand identity unified | Unified | Medium | Deterministic + AI |
| 6.26.119 | Validate AI-entity disambiguation clear (no name collisions) | Clear | Medium | Deterministic + AI |
| 6.26.120 | Validate brand entity graph stable | Stable | Medium | Deterministic + AI |
Trust User Experience (Trust-UX), Safety & Risk Reduction
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.26.121 | Validate trust signals above the fold (contact, badges) | Present | Heavy | Deterministic + AI |
| 6.26.122 | Validate CTAs not deceptive (no dark patterns) | Clean | Heavy | Deterministic + AI |
| 6.26.123 | Validate page design conveys credibility | Strong | Heavy | Deterministic + AI |
| 6.26.124 | Validate checkout/security flow clear (if applicable) | Secure | Medium | Deterministic + AI |
| 6.26.125 | Validate content clarity reduces user uncertainty | Strong | Medium | Deterministic + AI |
| 6.26.126 | Validate trust-color psychology used correctly (no alarm colors) | Correct | Medium | Deterministic + AI |
| 6.26.127 | Validate trust icons visible without clutter | Balanced | Medium | Deterministic + AI |
| 6.26.128 | Validate language tone supportive and professional | Consistent | Medium | Deterministic + AI |
| 6.26.129 | Validate visual accessibility contributes to trust | Strong | Medium | Deterministic + AI |
| 6.26.130 | Validate support/FAQ pages reduce friction | Strong | Medium | Deterministic + AI |
Advanced Reputation Signals & Brand Ecosystem Strength
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.26.131 | Validate brand presence in knowledge panels | Present | Heavy | Deterministic + AI |
| 6.26.132 | Validate brand appears in top-tier directories | Present | Heavy | Deterministic + AI |
| 6.26.133 | Validate brand represented in industry databases | Present | Heavy | Deterministic + AI |
| 6.26.134 | Validate Wikipedia/Wikidata presence (if notable) | Present | Heavy | Deterministic + AI |
| 6.26.135 | Validate brand search volume trending upward | Positive | Medium | Deterministic + AI |
| 6.26.136 | Validate branded searches show positive result diversity | Healthy | Medium | Deterministic + AI |
| 6.26.137 | Validate brand appears in AI answers (Gemini, ChatGPT, Perplexity) | Present | Medium | Deterministic + AI |
| 6.26.138 | Validate positive sentiment in social listening tools | Positive | Medium | Deterministic + AI |
| 6.26.139 | Validate brand map presence (Google Maps, Apple Maps, etc.) | Present | Medium | Deterministic + AI |
| 6.26.140 | Validate trademark filings (if applicable) | Present | Medium | Deterministic + AI |
Final Trust, Authority, Reputation & E-E-A-T Scoring
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.26.141 | Validate organization fully meets all trust criteria | Strong | Heavy | Deterministic + AI |
| 6.26.142 | Validate authorship system fully implemented | Strong | Heavy | Deterministic + AI |
| 6.26.143 | Validate reputation ecosystem robust & diversified | Strong | Heavy | Deterministic + AI |
| 6.26.144 | Validate social proof signals strong & verifiable | Strong | Heavy | Deterministic + AI |
| 6.26.145 | Validate external authority footprint competitive | Strong | Heavy | Deterministic + AI |
| 6.26.146 | Validate compliance, transparency, legal alignment | Complete | Medium | Deterministic + AI |
| 6.26.147 | Validate brand identity unified across entire ecosystem | Unified | Medium | Deterministic + AI |
| 6.26.148 | Validate multilingual trust signals aligned globally | Consistent | Medium | Deterministic + AI |
| 6.26.149 | Validate AI interpretability of trust signals at maximum | High | Medium | Deterministic + AI |
| 6.26.150 | Compute full Trust, E-E-A-T & Reputation composite score | >= 90% | Critical | Deterministic + AI |
← 6.25 Content Quality / Semantics / Depth / Coverage / Topical Authority Suite6.28 Security / Infrastructure Integrity / Anti-Abuse / Bot Protection / Stability Suite →
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