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6.41 Entity SEO & Knowledge Graph Alignment

200 checks in Schema, Local, Trust, Deep Audit. AI-assisted Scored in the Deep Audit's AI analysis pass.

Entity Type Detection (Critical)

IDCheckPasses whenWeightRuns
6.41.01Detect the root entity type of the websiteDeterministic classificationCriticalDeterministic + AI
6.41.02Classify entity as one of:Correct classificationCriticalDeterministic + AI
6.41.03Detect if website represents multiple entitiesAccurate detectionCriticalDeterministic + AI
6.41.04Validate entity primary type based on homepage signalsStrong signalHeavyDeterministic + AI
6.41.05Validate entity type based on About pageAlignedHeavyDeterministic + AI
6.41.06Validate entity type based on footer elementsAlignedHeavyDeterministic + AI
6.41.07Detect if site accidentally mixes entity types (e.g., Person + Org)Non-conflictingMediumDeterministic + AI
6.41.08Detect if entity type changes across pagesConsistentMediumDeterministic + AI
6.41.09Detect hybrid entity structures (brand + product + sub-brand)DetectedMediumDeterministic + AI
6.41.10Validate appropriate entity schema type is impliedCorrectMediumDeterministic + AI

Entity Root Identity Clarity

IDCheckPasses whenWeightRuns
6.41.11Validate homepage clearly states what the entity *is*ClearCriticalDeterministic + AI
6.41.12Validate About page contains explicit definition of entityExplicitCriticalDeterministic + AI
6.41.13Validate entity description consistent across all pagesConsistentHeavyDeterministic + AI
6.41.14Validate mission/vision statements align with entity typeAlignedHeavyDeterministic + AI
6.41.15Detect unclear or vague entity definitionsClearMediumDeterministic + AI
6.41.16Detect contradictions in entity descriptionNon-contradictoryMediumDeterministic + AI
6.41.17Validate “Who we are” and “What we do” sections logically alignedAlignedMediumDeterministic + AI
6.41.18Validate entity name used correctly across sectionsConsistentMediumDeterministic + AI
6.41.19Validate short description (brand tagline) existsPresentMediumDeterministic + AI
6.41.20Validate tagline consistent with entity typeConsistentMediumDeterministic + AI

Entity Naming Consistency

IDCheckPasses whenWeightRuns
6.41.21Validate brand name spelled identically everywherePerfect matchCriticalDeterministic + AI
6.41.22Validate no alternate brand name variations (unless intentional)UnifiedHeavyDeterministic + AI
6.41.23Validate name used consistently in metadata (titles/descriptions)ConsistentHeavyDeterministic + AI
6.41.24Validate naming consistent in schema.org markupConsistentHeavyDeterministic + AI
6.41.25Validate domain name aligns with brand nameAlignedMediumDeterministic + AI
6.41.26Validate social media profile names match brandMatchingMediumDeterministic + AI
6.41.27Detect legacy brand names still presentCleanMediumDeterministic + AI
6.41.28Detect special character inconsistencies (’, -, &)UnifiedMediumDeterministic + AI
6.41.29Detect capitalization inconsistenciesCorrectMediumDeterministic + AI
6.41.30Validate use of trademark symbols (™/®) consistentCorrectMediumDeterministic + AI

Entity Logo & Branding

IDCheckPasses whenWeightRuns
6.41.31Validate entity logo appears on all pagesPresentHeavyDeterministic + AI
6.41.32Validate logo file high‑resolutionHigh qualityHeavyDeterministic + AI
6.41.33Validate logo alt text includes brand nameIncludedMediumDeterministic + AI
6.41.34Validate logo consistent across desktop & mobileSame variantMediumDeterministic + AI
6.41.35Validate no off-brand secondary logos appearCleanMediumDeterministic + AI
6.41.36Validate logo colors match brand identityMatchingMediumDeterministic + AI
6.41.37Validate favicon matches the main logoMatchingMediumDeterministic + AI
6.41.38Validate consistent use of brand color paletteConsistentMediumDeterministic + AI
6.41.39Validate typography matches brand identityConsistentMediumDeterministic + AI
6.41.40Validate no outdated branding assetsCleanMediumDeterministic + AI

Entity Canonical Identity Declaration

IDCheckPasses whenWeightRuns
6.41.41Validate presence of canonical entity identity page (About page or Entity root)PresentCriticalDeterministic + AI
6.41.42Validate canonical entity identity page internally linked from header/footerLinkedHeavyDeterministic + AI
6.41.43Validate canonical entity identity page contains:PresentHeavyDeterministic + AI
6.41.44Validate canonical entity identity page content >300 wordsSufficientMediumDeterministic + AI
6.41.45Validate entity identity sections formatted semantically (H1/H2/H3)StructuredMediumDeterministic + AI
6.41.46Validate clarity of business modelClearMediumDeterministic + AI
6.41.47Validate mission/vision statements prominentProminentMediumDeterministic + AI
6.41.48Validate major services/products listedListedMediumDeterministic + AI
6.41.49Validate leadership or founder referenced (if applicable)PresentMediumDeterministic + AI
6.41.50Compute partial Entity Identity score for Chunk 1CompleteCriticalDeterministic + AI

Core Schema.org Validation (Root Level)

IDCheckPasses whenWeightRuns
6.41.51Detect presence of schema.org entity markup on homepagePresentCriticalDeterministic + AI
6.41.52Validate '@type' is correct for the entityCorrectCriticalDeterministic + AI
6.41.53Validate JSON-LD syntax error‑freeValidHeavyDeterministic + AI
6.41.54Validate only ONE primary entity declared on rootSingle rootHeavyDeterministic + AI
6.41.55Validate schema root node includes:FilledHeavyDeterministic + AI
6.41.56Validate '@id' canonicalized and consistentConsistentMediumDeterministic + AI
6.41.57Validate schema includes 'sameAs' arrayPresentMediumDeterministic + AI
6.41.58Validate no contradictory '@type' valuesCleanMediumDeterministic + AI
6.41.59Validate schema updated recently (not outdated)RecentMediumDeterministic + AI
6.41.60Validate JSON-LD loads without JS delaysInstantMediumDeterministic + AI

Name / Description / Identity Fields

IDCheckPasses whenWeightRuns
6.41.61Validate schema 'name' matches exact brand nameExact-matchCriticalDeterministic + AI
6.41.62Validate 'description' aligned with homepage identityAlignedHeavyDeterministic + AI
6.41.63Validate 'alternateName' fields correct (if used)CorrectHeavyDeterministic + AI
6.41.64Validate 'slogan' present (if applicable)PresentMediumDeterministic + AI
6.41.65Validate 'foundingDate' correct (if applicable)AccurateMediumDeterministic + AI
6.41.66Validate 'founders' array correct formatCorrectMediumDeterministic + AI
6.41.67Validate 'legalName' matches organizationMatchingMediumDeterministic + AI
6.41.68Detect missing or conflicting identity fieldsCleanMediumDeterministic + AI
6.41.69Validate long and short names consistentUnifiedMediumDeterministic + AI
6.41.70Validate name/description repetition minimizedEfficientMediumDeterministic + AI

Entity Contact & Location Fields

IDCheckPasses whenWeightRuns
6.41.71Validate 'address' object accurate (if entity is physical/local)AccurateCriticalDeterministic + AI
6.41.72Validate 'telephone' correctCorrectHeavyDeterministic + AI
6.41.73Validate address formatting matches country rulesCorrectHeavyDeterministic + AI
6.41.74Validate postal code accuracyAccurateHeavyDeterministic + AI
6.41.75Validate coordinates correct (if present)PreciseHeavyDeterministic + AI
6.41.76Validate 'areaServed' correct for local/SAB businessesCorrectMediumDeterministic + AI
6.41.77Validate structured address matches visible addressMatchingMediumDeterministic + AI
6.41.78Validate telephone format internationalized (+1, +44, etc.)CorrectMediumDeterministic + AI
6.41.79Validate no leftover or deprecated addressesRemovedMediumDeterministic + AI
6.41.80Validate multiple locations follow correct schemaStructuredMediumDeterministic + AI

Entity Relationships (Org–person–product Linking)

IDCheckPasses whenWeightRuns
6.41.81Validate founder linked properly (Person entity)LinkedHeavyDeterministic + AI
6.41.82Validate employees/staff encoded (if applicable)EncodedHeavyDeterministic + AI
6.41.83Validate departments or divisions encoded correctlyCorrectHeavyDeterministic + AI
6.41.84Validate product/service entity pages linked from root schemaLinkedMediumDeterministic + AI
6.41.85Validate sameAs includes all major profiles:CompleteMediumDeterministic + AI
6.41.86Validate missing social links detectedDetectedMediumDeterministic + AI
6.41.87Validate schema '@id' URLs unique per entityUniqueMediumDeterministic + AI
6.41.88Validate entity relationships non-contradictoryNon-conflictingMediumDeterministic + AI
6.41.89Validate linked profiles belong to same businessVerifiedMediumDeterministic + AI
6.41.90Validate trustworthiness of all linked profilesHighMediumDeterministic + AI

Global Schema Quality & Integrity

IDCheckPasses whenWeightRuns
6.41.91Validate schema for conflicting types on same pageCleanCriticalDeterministic + AI
6.41.92Validate schema correctness using Google Rich Results TestValidHeavyDeterministic + AI
6.41.93Validate schema matches real page content (no hallucination)AccurateHeavyDeterministic + AI
6.41.94Validate schema not auto-generated incorrectly by pluginsCorrectHeavyDeterministic + AI
6.41.95Validate schema includes required and recommended fieldsCompleteMediumDeterministic + AI
6.41.96Validate no duplicate schemasUniqueMediumDeterministic + AI
6.41.97Validate structured data uses HTTPS URLsHTTPSMediumDeterministic + AI
6.41.98Validate JSON-LD minified (avoid excessive size)EfficientMediumDeterministic + AI
6.41.99Detect if schema introduces ambiguity for AI crawlersClearMediumDeterministic + AI
6.41.100Compute partial Schema Quality score for Chunk 2CompleteCriticalDeterministic + AI

External Entity Profiles (Wikipedia / Wikidata / Crunchbase / Etc.)

IDCheckPasses whenWeightRuns
6.41.101Detect if entity has Wikidata entryDetected or Not ApplicableCriticalDeterministic + AI
6.41.102Validate Wikidata entity (if exists) matches website entityMatchingCriticalDeterministic + AI
6.41.103Validate Wikipedia page (if exists) matches current identityConsistentHeavyDeterministic + AI
6.41.104Validate Crunchbase profile (if applicable) alignedAlignedHeavyDeterministic + AI
6.41.105Validate external profiles linked via schema sameAsLinkedHeavyDeterministic + AI
6.41.106Validate entity identifiers (QID, external IDs) correctCorrectMediumDeterministic + AI
6.41.107Detect contradictory external profilesNoneMediumDeterministic + AI
6.41.108Detect outdated descriptions on external profilesUpdatedMediumDeterministic + AI
6.41.109Validate entity name consistent across external sourcesConsistentMediumDeterministic + AI
6.41.110Validate entity URLs consistent across external sourcesConsistentMediumDeterministic + AI

Knowledge Graph (Kg) Alignment

IDCheckPasses whenWeightRuns
6.41.111Detect if entity appears in Google Knowledge GraphDetected or Not ApplicableCriticalDeterministic + AI
6.41.112Validate KG panel data matches website identityMatchingHeavyDeterministic + AI
6.41.113Validate KG relationships (subsidiaries, parent org) correctCorrectHeavyDeterministic + AI
6.41.114Validate KG attributes (founder, founded date, HQ) correctCorrectHeavyDeterministic + AI
6.41.115Detect KG category/classification accuracyAccurateMediumDeterministic + AI
6.41.116Detect conflicting KG profilesNoneMediumDeterministic + AI
6.41.117Validate entity associations consistent across KGConsistentMediumDeterministic + AI
6.41.118Validate KG description matches schema descriptionMatchingMediumDeterministic + AI
6.41.119Validate logo in KG matches site logoMatchingMediumDeterministic + AI
6.41.120Validate social profiles in KG correctCorrectMediumDeterministic + AI

Social Entity Verification & Identity Match

IDCheckPasses whenWeightRuns
6.41.121Validate social profile identity matches brandExact-matchCriticalDeterministic + AI
6.41.122Validate profile descriptions consistent with websiteConsistentHeavyDeterministic + AI
6.41.123Validate social usernames aligned with brand nameAlignedHeavyDeterministic + AI
6.41.124Validate profile images match brand logoMatchingHeavyDeterministic + AI
6.41.125Validate banner/cover images on profiles alignedAlignedMediumDeterministic + AI
6.41.126Validate bio links correctCorrectMediumDeterministic + AI
6.41.127Detect old or inactive profilesFlaggedMediumDeterministic + AI
6.41.128Validate link-in-bio pages match brand identityMatchingMediumDeterministic + AI
6.41.129Validate NAP consistency across social profiles (if applicable)ConsistentMediumDeterministic + AI
6.41.130Validate social verification status (blue check, etc.)Verified or N/AMediumDeterministic + AI

Entity History & Background

IDCheckPasses whenWeightRuns
6.41.131Validate founding year mentioned on websitePresentHeavyDeterministic + AI
6.41.132Validate founding year consistent across sourcesAccurateHeavyDeterministic + AI
6.41.133Validate founder/leadership details presentPresentHeavyDeterministic + AI
6.41.134Validate founder biography consistent across pagesConsistentMediumDeterministic + AI
6.41.135Validate leadership team page structured correctlyStructuredMediumDeterministic + AI
6.41.136Validate previous name or history sections accurateAccurateMediumDeterministic + AI
6.41.137Detect outdated history statementsUpdatedMediumDeterministic + AI
6.41.138Validate location history (HQ changes, expansions) correctCorrectMediumDeterministic + AI
6.41.139Validate PR mentions of company history alignMatchingMediumDeterministic + AI
6.41.140Detect history contradictions across pagesNoneMediumDeterministic + AI

Entity Media & Brand Representation

IDCheckPasses whenWeightRuns
6.41.141Validate hero images on homepage represent brand correctlyOn‑brandHeavyDeterministic + AI
6.41.142Validate brand photography consistent (tone, palette)ConsistentHeavyDeterministic + AI
6.41.143Validate any brand videos represent identity accuratelyAccurateHeavyDeterministic + AI
6.41.144Validate downloadable assets (PDFs, decks) use updated brandingUpdatedMediumDeterministic + AI
6.41.145Validate no conflicting brand image stylesCleanMediumDeterministic + AI
6.41.146Validate socials & website share the same visual identityUnifiedMediumDeterministic + AI
6.41.147Validate favicon, apple-touch-icon, browserbar icons consistentMatchingMediumDeterministic + AI
6.41.148Detect outdated or deprecated brand guidelines referencesRemovedMediumDeterministic + AI
6.41.149Validate brand voice consistent in copywritingConsistentMediumDeterministic + AI
6.41.150Compute partial External Graph & Identity Match scoreCompleteCriticalDeterministic + AI

Multi-Entity Detection (Brand → Sub-Brands → Products)

IDCheckPasses whenWeightRuns
6.41.151Detect if website contains multiple entities (brands/products/org units)DetectedCriticalDeterministic + AI
6.41.152Validate hierarchy between parent brand and sub‑brandsLogicalHeavyDeterministic + AI
6.41.153Validate each sub‑brand has correct schema.org '@type'CorrectHeavyDeterministic + AI
6.41.154Validate product entities linked to correct parent orgLinkedHeavyDeterministic + AI
6.41.155Validate no orphaned sub‑brand pagesNoneMediumDeterministic + AI
6.41.156Validate navigation treats sub‑brands consistentlyConsistentMediumDeterministic + AI
6.41.157Detect if sub‑brands misuse parent brandingCleanMediumDeterministic + AI
6.41.158Validate consistent naming conventions across sub‑brandsConsistentMediumDeterministic + AI
6.41.159Detect overlap/conflicts in sub‑brand identityNoneMediumDeterministic + AI
6.41.160Validate entity tree (Brand → Sub‑brand → Product) structuredStructuredMediumDeterministic + AI

Entity Schema for Sub-Brands & Product Lines

IDCheckPasses whenWeightRuns
6.41.161Validate sub‑brands have separate schema blocks (if applicable)PresentHeavyDeterministic + AI
6.41.162Validate product schema accurate (Product, SoftwareApplication, Service)CorrectHeavyDeterministic + AI
6.41.163Validate product descriptions unique per itemUniqueHeavyDeterministic + AI
6.41.164Validate schema for sub‑services or sub‑productsCompleteHeavyDeterministic + AI
6.41.165Validate product attributes (SKU, brand, MPID) correctAccurateMediumDeterministic + AI
6.41.166Validate pricing information structured correctlyCorrectMediumDeterministic + AI
6.41.167Detect missing product/service schema fieldsMinimal missingMediumDeterministic + AI
6.41.168Validate product/service names consistentConsistentMediumDeterministic + AI
6.41.169Validate product reviews markup correctValidMediumDeterministic + AI
6.41.170Validate product/service entities connected to main orgConnectedMediumDeterministic + AI

Cross-Entity Harmony & Relationship Clarity

IDCheckPasses whenWeightRuns
6.41.171Validate parent–child relationships encoded in schema using '@id'CorrectHeavyDeterministic + AI
6.41.172Validate “provider”, “brand”, “manufacturer” fields correctAccurateHeavyDeterministic + AI
6.41.173Validate no circular @id referencesCleanHeavyDeterministic + AI
6.41.174Validate description differences between parent and sub‑brandNon-duplicativeHeavyDeterministic + AI
6.41.175Validate sub‑brands reference the parent brandReferencedMediumDeterministic + AI
6.41.176Validate parent brand references sub‑entities logicallyLogicalMediumDeterministic + AI
6.41.177Validate social profiles mapped to correct entityCorrectMediumDeterministic + AI
6.41.178Detect brand dilution across child entitiesNoneMediumDeterministic + AI
6.41.179Validate sub‑brands avoid conflicting positioningCleanMediumDeterministic + AI
6.41.180Validate product names do not conflict search intentClearMediumDeterministic + AI

Multi-Entity Graph Consistency

IDCheckPasses whenWeightRuns
6.41.181Validate all entities link into one unified Knowledge Graph clusterUnifiedHeavyDeterministic + AI
6.41.182Validate parent brand recognized as canonical entityRecognizedHeavyDeterministic + AI
6.41.183Validate sub‑brand Knowledge Graph stubs consistentConsistentHeavyDeterministic + AI
6.41.184Validate product Knowledge Graph identity correctCorrectHeavyDeterministic + AI
6.41.185Detect external conflicting KG entriesNoneMediumDeterministic + AI
6.41.186Validate third‑party listings map to correct organizationCorrectMediumDeterministic + AI
6.41.187Validate all entity URLs consistent across KGConsistentMediumDeterministic + AI
6.41.188Validate entity clusters avoid keyword-stuffed identitiesCleanMediumDeterministic + AI
6.41.189Detect missing or broken entity referencesMinimalMediumDeterministic + AI
6.41.190Validate Knowledge Graph entity confidence highHighMediumDeterministic + AI

Entity Consolidation & Final Checksum

IDCheckPasses whenWeightRuns
6.41.191Validate no duplicate entities across pagesNoneCriticalDeterministic + AI
6.41.192Validate AI crawlers can deterministically interpret entity structureDeterministicCriticalDeterministic + AI
6.41.193Validate schema reflects hierarchical entity graph accuratelyAccurateHeavyDeterministic + AI
6.41.194Validate external entities (social/org listings) align with structureAlignedHeavyDeterministic + AI
6.41.195Validate entity identity across sub‑brands collapses correctly into root entityUnifiedMediumDeterministic + AI
6.41.196Detect ghost entities (unused or empty brand structures)NoneMediumDeterministic + AI
6.41.197Detect deprecated product lines still indexedRemovedMediumDeterministic + AI
6.41.198Validate entity graph complexity manageable for AIManageableMediumDeterministic + AI
6.41.199Validate no entity nodes contradict site’s About identityUnifiedMediumDeterministic + AI
6.41.200Compute full Entity Graph Integrity scoreFinalizedCriticalDeterministic + AI

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