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6.46 Local SEO Deep Protocols

200 checks in Schema, Local, Trust, Deep Audit. AI-assisted Scored in the Deep Audit's AI analysis pass.

GBP Account & Ownership / Verification

IDCheckPasses whenWeightRuns
6.46.01Validate GBP listing existsExistsCriticalDeterministic + AI
6.46.02Validate GBP ownership verifiedVerifiedCriticalDeterministic + AI
6.46.03Validate no duplicate GBP listingsNoneCriticalDeterministic + AI
6.46.04Validate business name matches official NAPMatchingHeavyDeterministic + AI
6.46.05Validate GBP address accurateAccurateHeavyDeterministic + AI
6.46.06Detect mismatched suite numbersNoneHeavyDeterministic + AI
6.46.07Validate pin location correct on mapCorrectHeavyDeterministic + AI
6.46.08Validate listing type correct (Storefront vs SAB)CorrectMediumDeterministic + AI
6.46.09Validate service area boundaries correctCorrectMediumDeterministic + AI
6.46.10Detect mismatch between physical address and service areaNoneMediumDeterministic + AI

GBP Categories (Primary + Secondary)

IDCheckPasses whenWeightRuns
6.46.11Validate primary category optimalOptimalCriticalDeterministic + AI
6.46.12Validate secondary categories relevantRelevantHeavyDeterministic + AI
6.46.13Detect missing competitive categoriesNoneHeavyDeterministic + AI
6.46.14Validate no irrelevant categories selectedNoneMediumDeterministic + AI
6.46.15Validate alignment between categories and on‑site contentAlignedMediumDeterministic + AI
6.46.16Validate alignment between categories and citationsAlignedMediumDeterministic + AI
6.46.17Detect category conflicts between GBP and external directoriesNoneMediumDeterministic + AI
6.46.18Validate primary category consistency across yearsConsistentMediumDeterministic + AI
6.46.19Validate secondary category order logicalLogicalMediumDeterministic + AI
6.46.20Validate no category mismatch in Apple Maps or Bing PlacesNoneMediumDeterministic + AI

GBP Business Details Completeness

IDCheckPasses whenWeightRuns
6.46.21Validate business description presentPresentHeavyDeterministic + AI
6.46.22Validate description includes service keywordsIncludedHeavyDeterministic + AI
6.46.23Validate service list filled (all relevant services)FilledHeavyDeterministic + AI
6.46.24Validate attributes (e.g., Women‑Owned, Veteran‑Owned) set if applicableAccurateMediumDeterministic + AI
6.46.25Validate business hours accurateAccurateMediumDeterministic + AI
6.46.26Validate special/holiday hours configuredConfiguredMediumDeterministic + AI
6.46.27Validate accessibility attributes correctCorrectMediumDeterministic + AI
6.46.28Validate service area map matches declared regionsMatchedMediumDeterministic + AI
6.46.29Validate business opening date addedAddedMediumDeterministic + AI
6.46.30Validate business phone number consistent with NAPConsistentMediumDeterministic + AI

GBP Media (Photos, Videos, Logos)

IDCheckPasses whenWeightRuns
6.46.31Validate logo uploaded and high‑resolutionPresentHeavyDeterministic + AI
6.46.32Validate cover photo optimizedOptimizedHeavyDeterministic + AI
6.46.33Validate at least 10 business photos>=10HeavyDeterministic + AI
6.46.34Validate interior/exterior photos providedProvidedMediumDeterministic + AI
6.46.35Validate staff photos present (if relevant)PresentMediumDeterministic + AI
6.46.36Validate service-area specific photo setsPresentMediumDeterministic + AI
6.46.37Detect outdated or irrelevant imagesNoneMediumDeterministic + AI
6.46.38Validate images geotagged properly (optional)RecommendedMediumDeterministic + AI
6.46.39Validate videos uploaded (service demonstrations)PresentMediumDeterministic + AI
6.46.40Validate UGC photos not misleading or harmfulCleanMediumDeterministic + AI

GBP Posts, Updates & Engagement

IDCheckPasses whenWeightRuns
6.46.41Validate regular GBP postsWeeklyHeavyDeterministic + AI
6.46.42Validate post topics aligned with categoriesAlignedHeavyDeterministic + AI
6.46.43Validate event posts when relevantPresentMediumDeterministic + AI
6.46.44Validate offer posts seasonal/accurateAccurateMediumDeterministic + AI
6.46.45Validate product listings filledFilledMediumDeterministic + AI
6.46.46Validate FAQ section filled (if available)FilledMediumDeterministic + AI
6.46.47Validate messaging features enabled correctlyEnabledMediumDeterministic + AI
6.46.48Validate Q/A moderated and answeredAnsweredMediumDeterministic + AI
6.46.49Validate engagement metrics trending positivePositiveMediumDeterministic + AI
6.46.50Compute partial GBP Core Setup scoreFinalizedCriticalDeterministic + AI

GBP Services Structure & Completeness

IDCheckPasses whenWeightRuns
6.46.51Validate all core services listed in GBPListedHeavyDeterministic + AI
6.46.52Validate service descriptions addedAddedHeavyDeterministic + AI
6.46.53Validate service names aligned with categoryAlignedHeavyDeterministic + AI
6.46.54Validate no duplicate or redundant service entriesNoneMediumDeterministic + AI
6.46.55Validate service list comprehensiveComprehensiveMediumDeterministic + AI
6.46.56Detect legacy or outdated servicesNoneMediumDeterministic + AI
6.46.57Validate service pricing accurate (if applicable)AccurateMediumDeterministic + AI
6.46.58Validate service list matches website service structureMatchedMediumDeterministic + AI
6.46.59Validate service list matches citation ecosystemsMatchedMediumDeterministic + AI
6.46.60Validate service list keyword relevanceRelevantMediumDeterministic + AI

GBP Products

IDCheckPasses whenWeightRuns
6.46.61Validate GBP product listings createdCreatedMediumDeterministic + AI
6.46.62Validate product photos accurateAccurateMediumDeterministic + AI
6.46.63Validate product descriptions completeCompleteMediumDeterministic + AI
6.46.64Validate product URLs correctCorrectMediumDeterministic + AI
6.46.65Validate product categories consistent with servicesConsistentMediumDeterministic + AI
6.46.66Validate product pricing accurateAccurateMediumDeterministic + AI
6.46.67Detect outdated or obsolete productsNoneMediumDeterministic + AI
6.46.68Validate presence of top‑selling or core service productsPresentMediumDeterministic + AI
6.46.69Validate product list supports service relevanceSupportiveMediumDeterministic + AI
6.46.70Validate product images meet Google quality standardsHigh‑QualityMediumDeterministic + AI

GBP Performance Signals

IDCheckPasses whenWeightRuns
6.46.71Validate discovery searches trending upwardUpwardHeavyDeterministic + AI
6.46.72Validate branded searches increasingIncreasingHeavyDeterministic + AI
6.46.73Validate actions (calls, directions, website clicks) improvingImprovingHeavyDeterministic + AI
6.46.74Validate photo views trending above industry averageAbove AverageMediumDeterministic + AI
6.46.75Validate profile views stable or improvingImprovingMediumDeterministic + AI
6.46.76Detect sudden engagement dropsNoneMediumDeterministic + AI
6.46.77Detect suspicious unnatural spikesNoneMediumDeterministic + AI
6.46.78Validate search terms used align with service themesAlignedMediumDeterministic + AI
6.46.79Validate phone call metrics normalNormalMediumDeterministic + AI
6.46.80Validate driving direction metrics logical for service areaLogicalMediumDeterministic + AI

GBP Local Entity Structure (AI-Relevant)

IDCheckPasses whenWeightRuns
6.46.81Validate name–address–entity type consistencyConsistentHeavyDeterministic + AI
6.46.82Validate entity is eligible for local pack rankingEligibleHeavyDeterministic + AI
6.46.83Validate correct relationship between parent/child entitiesCorrectHeavyDeterministic + AI
6.46.84Validate multiple locations structured properlyStructuredMediumDeterministic + AI
6.46.85Validate location boundaries and geo‑areas consistentConsistentMediumDeterministic + AI
6.46.86Detect conflicting brand footprints (e.g., another business same name)NoneMediumDeterministic + AI
6.46.87Validate service‑area business rules respected (no address showing)CorrectMediumDeterministic + AI
6.46.88Validate storefront businesses display address publiclyDisplayedMediumDeterministic + AI
6.46.89Validate hybrid businesses configured correctlyCorrectMediumDeterministic + AI
6.46.90Validate factual GBP info matches structured dataMatchingMediumDeterministic + AI

Final Partial GBP Extended Score

IDCheckPasses whenWeightRuns
6.46.91Validate GBP services/products/entity structure completeCompleteHeavyDeterministic + AI
6.46.92Validate GBP overall alignment with local SEO goalsAlignedHeavyDeterministic + AI
6.46.93Validate GBP performance strong against local competitorsStrongMediumDeterministic + AI
6.46.94Validate GBP ecosystem free from ranking blockersCleanMediumDeterministic + AI
6.46.95Detect any risk of GBP suspension (name abuse, address abuse)NoneMediumDeterministic + AI
6.46.96Validate GBP reflects accurate real‑world business identityAccurateMediumDeterministic + AI
6.46.97Validate no AI‑risk inconsistencies in GBP factsNoneMediumDeterministic + AI
6.46.98Validate GBP enhances entity comprehensionStrongMediumDeterministic + AI
6.46.99Validate GBP enhances service relevanceStrongMediumDeterministic + AI
6.46.100Compute second partial GBP scoreFinalizedCriticalDeterministic + AI

Local Landing Page — Core Requirements

IDCheckPasses whenWeightRuns
6.46.101Validate local landing page exists for main cityExistsCriticalDeterministic + AI
6.46.102Validate landing page has unique localized H1UniqueHeavyDeterministic + AI
6.46.103Validate landing page contains explicit city/service referencesPresentHeavyDeterministic + AI
6.46.104Validate landing page service description tailored to locationTailoredHeavyDeterministic + AI
6.46.105Validate hero section localized properlyLocalizedMediumDeterministic + AI
6.46.106Validate local service bullets presentPresentMediumDeterministic + AI
6.46.107Validate benefits/USP section localizedLocalizedMediumDeterministic + AI
6.46.108Detect duplicate local landing pages across citiesNoneMediumDeterministic + AI
6.46.109Validate internal linking to/from landing pageStrongMediumDeterministic + AI
6.46.110Validate that page follows E‑E‑A‑T for local nicheStrongMediumDeterministic + AI

GEO-Focused Content Blocks

IDCheckPasses whenWeightRuns
6.46.111Validate presence of geo‑content block (local info, areas served)PresentHeavyDeterministic + AI
6.46.112Validate embedded map or geo‑widget functionalFunctionalHeavyDeterministic + AI
6.46.113Validate neighborhood list includedIncludedMediumDeterministic + AI
6.46.114Validate city‑specific FAQs presentPresentMediumDeterministic + AI
6.46.115Validate proximity‑based keywords includedIncludedMediumDeterministic + AI
6.46.116Detect keyword stuffing risks in geo‑sectionsNoneMediumDeterministic + AI
6.46.117Validate local trust statements includedPresentMediumDeterministic + AI
6.46.118Validate consistent mentions of city landmarks/areasConsistentMediumDeterministic + AI
6.46.119Validate geo‑content unique for each locationUniqueMediumDeterministic + AI
6.46.120Validate map embed matches accurate coordinatesAccurateMediumDeterministic + AI

Service Area Pages (Sap) — Multi-City / Multi-Region

IDCheckPasses whenWeightRuns
6.46.121Validate SAP index page existsExistsHeavyDeterministic + AI
6.46.122Validate SAP pages for all locationsCompleteHeavyDeterministic + AI
6.46.123Validate SAP H1 includes city nameIncludedHeavyDeterministic + AI
6.46.124Validate SAP intro paragraph localizedLocalizedMediumDeterministic + AI
6.46.125Validate SAP service content not duplicated across citiesUniqueMediumDeterministic + AI
6.46.126Detect reuse of same images across multiple SAP pagesMinimalMediumDeterministic + AI
6.46.127Validate SAP includes full NAPCompleteMediumDeterministic + AI
6.46.128Validate SAP includes local testimonialsPresentMediumDeterministic + AI
6.46.129Validate SAP includes local CTAsPresentMediumDeterministic + AI
6.46.130Validate SAP includes geo‑schemaPresentMediumDeterministic + AI

GEO-Schema & Local Structured Data

IDCheckPasses whenWeightRuns
6.46.131Validate LocalBusiness schema presentPresentHeavyDeterministic + AI
6.46.132Validate schema NAP matches landing page NAPMatchingHeavyDeterministic + AI
6.46.133Validate geo‑coordinates accurate in schemaAccurateHeavyDeterministic + AI
6.46.134Validate service schema present if applicablePresentMediumDeterministic + AI
6.46.135Validate FAQ schema appears on local pagesPresentMediumDeterministic + AI
6.46.136Validate schema includes area servedIncludedMediumDeterministic + AI
6.46.137Validate schema reflects correct business typeCorrectMediumDeterministic + AI
6.46.138Detect outdated or incorrect geo‑schemaNoneMediumDeterministic + AI
6.46.139Validate schema aligns with GBP entity factsAlignedMediumDeterministic + AI
6.46.140Validate schema crawlable by search enginesCrawlableMediumDeterministic + AI

Local Linking & Internal Structure

IDCheckPasses whenWeightRuns
6.46.141Validate local landing pages interlinkedInterlinkedHeavyDeterministic + AI
6.46.142Validate SAP pages link to main service pagesLinkedHeavyDeterministic + AI
6.46.143Validate breadcrumb structure reflects location hierarchyCorrectHeavyDeterministic + AI
6.46.144Validate anchor text with city names used naturallyNaturalMediumDeterministic + AI
6.46.145Detect unnatural cross‑city linkingNoneMediumDeterministic + AI
6.46.146Validate SAP pages link back to main city pageLinkedMediumDeterministic + AI
6.46.147Validate internal links point to correct geo versionsCorrectMediumDeterministic + AI
6.46.148Validate location‑specific CTAs link to appropriate pagesCorrectMediumDeterministic + AI
6.46.149Validate internal linking supports local siloingStrongMediumDeterministic + AI
6.46.150Compute partial Local Landing Page scoreFinalizedCriticalDeterministic + AI

Local Review Velocity & Sentiment Analysis

IDCheckPasses whenWeightRuns
6.46.151Validate consistent flow of new reviewsSteadyCriticalDeterministic + AI
6.46.152Validate review velocity competitive in local marketCompetitiveHeavyDeterministic + AI
6.46.153Validate review mix (positive/neutral/negative) healthyHealthyHeavyDeterministic + AI
6.46.154Validate sentiment alignment between GBP/Yelp/FacebookAlignedHeavyDeterministic + AI
6.46.155Validate reviewers mention city name/locationPresentMediumDeterministic + AI
6.46.156Validate reviews reflect correct servicesAccurateMediumDeterministic + AI
6.46.157Detect review spam patternsNoneMediumDeterministic + AI
6.46.158Validate owner responses consistentConsistentMediumDeterministic + AI
6.46.159Validate recent reviews within past 30 daysRecentMediumDeterministic + AI
6.46.160Detect review duplication across multiple platformsNoneMediumDeterministic + AI

Local Brand Authority & Trust Signals

IDCheckPasses whenWeightRuns
6.46.161Validate brand known within local areaRecognizedHeavyDeterministic + AI
6.46.162Validate local backlinks from city‑relevant sitesPresentHeavyDeterministic + AI
6.46.163Validate local newspapers/blogs referencing brandReferencedHeavyDeterministic + AI
6.46.164Validate sponsorships or involvement in local eventsPresentMediumDeterministic + AI
6.46.165Detect negative local PRNoneMediumDeterministic + AI
6.46.166Validate local business associations list the brandListedMediumDeterministic + AI
6.46.167Validate consistent local citations across second‑tier directoriesConsistentMediumDeterministic + AI
6.46.168Validate strong social presence in local communitiesStrongMediumDeterministic + AI
6.46.169Detect contradictions between offline reputation and online signalsNoneMediumDeterministic + AI
6.46.170Validate brand’s local authority rising YoYRisingMediumDeterministic + AI

Map Ecosystem Completeness (Apple / Bing / Gps)

IDCheckPasses whenWeightRuns
6.46.171Validate Apple Maps listing presentPresentHeavyDeterministic + AI
6.46.172Validate Apple Maps NAP correctCorrectHeavyDeterministic + AI
6.46.173Validate Bing Places listing presentPresentHeavyDeterministic + AI
6.46.174Validate Bing NAP correctCorrectHeavyDeterministic + AI
6.46.175Validate Waze listing accurateAccurateMediumDeterministic + AI
6.46.176Validate Here Maps listing accurateAccurateMediumDeterministic + AI
6.46.177Validate TomTom listing accurateAccurateMediumDeterministic + AI
6.46.178Validate OpenStreetMap listing accurateAccurateMediumDeterministic + AI
6.46.179Detect outdated GPS dataNoneMediumDeterministic + AI
6.46.180Validate all map pins consistentConsistentMediumDeterministic + AI

GEO-AI Readiness (Local Entity Confirmation for AI Models)

IDCheckPasses whenWeightRuns
6.46.181Validate local entity facts consistent across all sourcesConsistentHeavyDeterministic + AI
6.46.182Validate correct geo‑coordinates recognized externallyRecognizedHeavyDeterministic + AI
6.46.183Validate implicit geo signals match explicit signalsMatchingHeavyDeterministic + AI
6.46.184Validate citations reinforce geo‑semantic identityReinforcedMediumDeterministic + AI
6.46.185Validate local links support geo relevanceStrongMediumDeterministic + AI
6.46.186Validate AI‑crawlable external mentions include city nameIncludedMediumDeterministic + AI
6.46.187Detect contradictory geo‑facts across sourcesNoneMediumDeterministic + AI
6.46.188Validate external sources confirm business type/locationConfirmedMediumDeterministic + AI
6.46.189Validate local entity footprint strengthens Knowledge GraphStrongMediumDeterministic + AI
6.46.190Validate local signals reduce hallucination risk for AIReducedMediumDeterministic + AI

Final Local SEO Scoring & Completion

IDCheckPasses whenWeightRuns
6.46.191Validate consistency across all local signalsConsistentCriticalDeterministic + AI
6.46.192Validate no local contradictions harming rankingNoneCriticalDeterministic + AI
6.46.193Validate local signals strong enough for map pack rankingStrongHeavyDeterministic + AI
6.46.194Validate local presence durableDurableHeavyDeterministic + AI
6.46.195Validate local ecosystem supports service search intentsSupportiveMediumDeterministic + AI
6.46.196Validate geo‑semantic signals tightly alignedAlignedMediumDeterministic + AI
6.46.197Validate all map sources updated within 90 daysUpdatedMediumDeterministic + AI
6.46.198Validate local content supports AI enginesSupportiveMediumDeterministic + AI
6.46.199Validate local NAP visible in AI‑digestible sourcesVisibleMediumDeterministic + AI
6.46.200Compute Final Local SEO ScoreFinalizedCriticalDeterministic + AI

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