Home / Check catalog / 6. Schema, Local, Trust, Deep Audit / 6.54 Brand Trust, Entity Authority, E-E-A-T, Local SEO Credibility & AI-Recognition Signals

6.54 Brand Trust, Entity Authority, E-E-A-T, Local SEO Credibility & AI-Recognition Signals

200 checks in Schema, Local, Trust, Deep Audit. AI-assisted Scored in the Deep Audit's AI analysis pass.

Brand Identity Consistency

IDCheckPasses whenWeightRuns
6.54.01Validate brand name consistent across all pagesFully consistentCriticalDeterministic + AI
6.54.02Validate logo consistent across site footprintConsistentCriticalDeterministic + AI
6.54.03Validate brand tagline or mission appears consistentlyPresent & consistentHeavyDeterministic + AI
6.54.04Validate About page exists & accurately represents brandAccurateHeavyDeterministic + AI
6.54.05Validate Contact page contains expected infoCompleteHeavyDeterministic + AI
6.54.06Identify brand's unique value propositionClearMediumDeterministic + AI
6.54.07Detect outdated branding elementsNoneMediumDeterministic + AI
6.54.08Validate tone-of-voice consistency across pagesConsistentMediumDeterministic + AI
6.54.09Validate presence of brand story or founding narrativePresentMediumDeterministic + AI
6.54.10Validate brand persona alignment across UX + contentAlignedMediumDeterministic + AI

Entity Discovery & Search Engine Identity Recognition

IDCheckPasses whenWeightRuns
6.54.11Detect if brand already exists in Google’s Entity GraphDetectedCriticalDeterministic + AI
6.54.12Validate entity type classification (Organization/LocalBusiness/Person/etc.)CorrectHeavyDeterministic + AI
6.54.13Validate entity attributes complete (name, logo, sameAs, etc.)CompleteHeavyDeterministic + AI
6.54.14Validate entity disambiguation possibleClearHeavyDeterministic + AI
6.54.15Validate brand has sufficient online referencesSufficientHeavyDeterministic + AI
6.54.16Detect conflicts between brand name & similar entitiesNoneMediumDeterministic + AI
6.54.17Validate entity mentions across external platformsPresentMediumDeterministic + AI
6.54.18Validate entity relationship graph (parent/child/branches)CleanMediumDeterministic + AI
6.54.19Validate uniqueness of brand labelUniqueMediumDeterministic + AI
6.54.20Validate engines can link brand to correct categoriesCorrectMediumDeterministic + AI

E-E-A-T — Authorship & Expertise Validation

IDCheckPasses whenWeightRuns
6.54.21Detect if site declares authors for contentDeclaredCriticalDeterministic + AI
6.54.22Validate expertise credentials exist for authorsPresentCriticalDeterministic + AI
6.54.23Validate author pages exist with biosPresentHeavyDeterministic + AI
6.54.24Validate author identity consistent across platformsConsistentHeavyDeterministic + AI
6.54.25Detect missing experience or qualificationsNoneHeavyDeterministic + AI
6.54.26Validate author social profiles linkedLinkedMediumDeterministic + AI
6.54.27Validate E‑E‑A‑T factors presented (experience, expertise, trust)PresentMediumDeterministic + AI
6.54.28Detect anonymous content lacking authorityNoneMediumDeterministic + AI
6.54.29Validate review & update dates on contentPresentMediumDeterministic + AI
6.54.30Validate citations/supporting sources presentPresentMediumDeterministic + AI

Brand Trust Signals — Third-Party References, Press & Credibility

IDCheckPasses whenWeightRuns
6.54.31Validate brand listed in reputable directoriesListedHeavyDeterministic + AI
6.54.32Validate brand referenced in third‑party articlesReferencedHeavyDeterministic + AI
6.54.33Validate earned media coverage presentPresentHeavyDeterministic + AI
6.54.34Validate mentions on industry websitesPresentMediumDeterministic + AI
6.54.35Detect negative press or damaging mentionsNoneMediumDeterministic + AI
6.54.36Validate social proof widgets activeActiveMediumDeterministic + AI
6.54.37Validate awards or recognitions listedListedMediumDeterministic + AI
6.54.38Detect outdated or expired awardsNoneMediumDeterministic + AI
6.54.39Validate trust badges legitimate & verifiableVerifiedMediumDeterministic + AI
6.54.40Validate partnership listings accurateAccurateMediumDeterministic + AI

Social Presence, Footprint & Brand Signal Distribution

IDCheckPasses whenWeightRuns
6.54.41Validate active social profiles existPresentHeavyDeterministic + AI
6.54.42Validate primary platforms consistent (FB/IG/LinkedIn/etc.)ConsistentHeavyDeterministic + AI
6.54.43Validate username/handle uniformityUniformHeavyDeterministic + AI
6.54.44Validate posting activity consistentActiveMediumDeterministic + AI
6.54.45Validate profile descriptions consistentConsistentMediumDeterministic + AI
6.54.46Validate profile images/logo consistent across channelsConsistentMediumDeterministic + AI
6.54.47Detect impersonation or fake profilesNoneMediumDeterministic + AI
6.54.48Validate brand mentions across social platformsPresentMediumDeterministic + AI
6.54.49Validate social link schema present on websitePresentMediumDeterministic + AI
6.54.50Validate structured social META tags presentPresentMediumDeterministic + AI

NAP Consistency — Name, Address, Phone Accuracy

IDCheckPasses whenWeightRuns
6.54.51Validate NAP visible on websitePresentCriticalDeterministic + AI
6.54.52Validate NAP exactly matches Google Business Profile (GBP)ExactCriticalDeterministic + AI
6.54.53Validate NAP formatting consistent across pagesConsistentHeavyDeterministic + AI
6.54.54Detect conflicting phone numbersNoneHeavyDeterministic + AI
6.54.55Validate address schema markup accurateAccurateHeavyDeterministic + AI
6.54.56Detect suite numbers missing or inconsistentNoneMediumDeterministic + AI
6.54.57Validate business hours consistentConsistentMediumDeterministic + AI
6.54.58Validate holiday hours declared (if relevant)DeclaredMediumDeterministic + AI
6.54.59Validate click‑to‑call functionalFunctionalMediumDeterministic + AI
6.54.60Validate email contact consistent across siteConsistentMediumDeterministic + AI

Citation Consistency — Directories, Local Listings & Web Footprint

IDCheckPasses whenWeightRuns
6.54.61Detect GBP listing active & unflaggedActiveCriticalDeterministic + AI
6.54.62Validate top‑tier citations accurate (Apple Maps, Bing Places, Yelp)AccurateHeavyDeterministic + AI
6.54.63Validate secondary citations accurate (industry directories)AccurateHeavyDeterministic + AI
6.54.64Detect duplicate listingsNoneHeavyDeterministic + AI
6.54.65Validate citations use same primary categoryConsistentHeavyDeterministic + AI
6.54.66Validate citation descriptions consistentConsistentMediumDeterministic + AI
6.54.67Detect outdated citations with old address/phoneNoneMediumDeterministic + AI
6.54.68Validate map pin placement accurateAccurateMediumDeterministic + AI
6.54.69Detect category mismatches across listing sitesNoneMediumDeterministic + AI
6.54.70Validate business description consistent across citationsConsistentMediumDeterministic + AI

Local Trust Signals — Reviews, Ratings & User-Generated Content

IDCheckPasses whenWeightRuns
6.54.71Validate GBP review rating above industry baselineHealthyHeavyDeterministic + AI
6.54.72Validate review volume adequate for nicheAdequateHeavyDeterministic + AI
6.54.73Validate reviews distributed across platformsDistributedHeavyDeterministic + AI
6.54.74Detect unnatural review patternsNoneMediumDeterministic + AI
6.54.75Validate business responds to reviewsResponsiveMediumDeterministic + AI
6.54.76Validate review sentiment positivePositiveMediumDeterministic + AI
6.54.77Detect recurring complaintsNoneMediumDeterministic + AI
6.54.78Validate review timestamps recentRecentMediumDeterministic + AI
6.54.79Validate photo reviews presentPresentMediumDeterministic + AI
6.54.80Detect flagged or suspicious reviewsNoneMediumDeterministic + AI

GEO-Trust & Location Relevance Signals

IDCheckPasses whenWeightRuns
6.54.81Validate localized content existsPresentHeavyDeterministic + AI
6.54.82Validate service area pages accurateAccurateHeavyDeterministic + AI
6.54.83Validate location‑based keywords used correctlyCorrectHeavyDeterministic + AI
6.54.84Validate embedded Google Map correctCorrectMediumDeterministic + AI
6.54.85Validate local schema presentPresentMediumDeterministic + AI
6.54.86Validate geo‑coordinates aligned with GBPAlignedMediumDeterministic + AI
6.54.87Validate driving directions functionalFunctionalMediumDeterministic + AI
6.54.88Validate nearby landmark references accurateAccurateMediumDeterministic + AI
6.54.89Validate localized testimonials presentPresentMediumDeterministic + AI
6.54.90Detect conflicting service areasNoneMediumDeterministic + AI

Local Compliance & Business Verification Signals

IDCheckPasses whenWeightRuns
6.54.91Validate business licenses displayed where requiredDisplayedHeavyDeterministic + AI
6.54.92Validate compliance with local regulationsCompliantHeavyDeterministic + AI
6.54.93Validate privacy policy updated for local lawsUpdatedMediumDeterministic + AI
6.54.94Validate ADA/accessibility statements present (US)PresentMediumDeterministic + AI
6.54.95Validate VAT/tax IDs displayed (EU)DisplayedMediumDeterministic + AI
6.54.96Validate business insurance certificates displayed (if relevant)PresentMediumDeterministic + AI
6.54.97Detect expired compliance documentsNoneMediumDeterministic + AI
6.54.98Validate public‑facing legal details accurateAccurateMediumDeterministic + AI
6.54.99Validate owner/operator identity disclosed (if required)DisclosedMediumDeterministic + AI
6.54.100Detect missing disclaimers affecting trustNoneMediumDeterministic + AI

Advanced Review Trust & Sentiment Analysis

IDCheckPasses whenWeightRuns
6.54.101Detect spam review patterns (velocity anomalies, clusters)NoneCriticalDeterministic + AI
6.54.102Validate review distribution natural across timeNaturalHeavyDeterministic + AI
6.54.103Validate sentiment weighted positivelyPositiveHeavyDeterministic + AI
6.54.104Validate service‑specific reviews relevantRelevantHeavyDeterministic + AI
6.54.105Detect incentivized review patternsNoneMediumDeterministic + AI
6.54.106Validate multi‑media reviews (photos/video) presentPresentMediumDeterministic + AI
6.54.107Validate reviewer profiles authenticAuthenticMediumDeterministic + AI
6.54.108Detect mismatched locations of reviewersNoneMediumDeterministic + AI
6.54.109Validate responses personalizedPersonalizedMediumDeterministic + AI
6.54.110Validate high‑intent reviews recognizedRecognizedMediumDeterministic + AI

Reputation Risk, Harmful Content & Crisis Prevention

IDCheckPasses whenWeightRuns
6.54.111Detect high‑risk negative mentionsNoneCriticalDeterministic + AI
6.54.112Validate brand safety protocols visiblePresentCriticalDeterministic + AI
6.54.113Detect unresolved reputation threatsNoneHeavyDeterministic + AI
6.54.114Validate brand has a public incident response statementPresentHeavyDeterministic + AI
6.54.115Validate crisis content updated & accessibleUpdatedHeavyDeterministic + AI
6.54.116Detect social backlash patternsNoneMediumDeterministic + AI
6.54.117Validate brand transparency visible (company info, team)VisibleMediumDeterministic + AI
6.54.118Validate privacy practices trustworthyTrustworthyMediumDeterministic + AI
6.54.119Detect unresolved customer service complaintsNoneMediumDeterministic + AI
6.54.120Validate public responses consistent & professionalConsistentMediumDeterministic + AI

Content Authenticity & Anti-AI Distortion Signals

IDCheckPasses whenWeightRuns
6.54.121Validate content updated frequentlyUpdatedHeavyDeterministic + AI
6.54.122Validate content uniqueness (no duplication across properties)UniqueHeavyDeterministic + AI
6.54.123Detect AI‑generated content without editorial oversightNoneHeavyDeterministic + AI
6.54.124Validate content authenticity markersAuthenticMediumDeterministic + AI
6.54.125Validate factual references presentPresentMediumDeterministic + AI
6.54.126Detect plagiarism across domainsNoneMediumDeterministic + AI
6.54.127Validate fresh content cadenceActiveMediumDeterministic + AI
6.54.128Validate human editorial reviewReviewedMediumDeterministic + AI
6.54.129Detect evidence of mass‑produced templates harming trustNoneMediumDeterministic + AI
6.54.130Validate brand editorial guidelines availableAvailableMediumDeterministic + AI

Entity-Building & Authoritative Positioning

IDCheckPasses whenWeightRuns
6.54.131Validate brand associated with niche‑specific termsAssociatedHeavyDeterministic + AI
6.54.132Validate brand creates authoritative long‑form contentAuthoritativeHeavyDeterministic + AI
6.54.133Validate brand publishes expert insightsPresentHeavyDeterministic + AI
6.54.134Validate brand participates in industry conversationsActiveMediumDeterministic + AI
6.54.135Validate whitepapers/case studies presentPresentMediumDeterministic + AI
6.54.136Validate citation of brand by authoritative sitesCitedMediumDeterministic + AI
6.54.137Validate presence in professional associationsPresentMediumDeterministic + AI
6.54.138Detect reputation dilution via unrelated nichesNoneMediumDeterministic + AI
6.54.139Validate internal expertise showcased (team bios)ShowcasedMediumDeterministic + AI
6.54.140Validate external expert mentionsPresentMediumDeterministic + AI

Public Transparency & Brand Safety Confidence

IDCheckPasses whenWeightRuns
6.54.141Validate clear ownership disclosedDisclosedHeavyDeterministic + AI
6.54.142Validate leadership team listed (if relevant)ListedHeavyDeterministic + AI
6.54.143Validate testimonials authentic & verifiableVerifiableHeavyDeterministic + AI
6.54.144Validate FAQ covers trust‑related topicsPresentMediumDeterministic + AI
6.54.145Detect contradictory information across platformsNoneMediumDeterministic + AI
6.54.146Validate brand safety category correct (Google/FB)CorrectMediumDeterministic + AI
6.54.147Validate business policies transparent (refund, warranty)TransparentMediumDeterministic + AI
6.54.148Validate public contact options accessibleAccessibleMediumDeterministic + AI
6.54.149Validate compliance with platform identity standardsCompliantMediumDeterministic + AI
6.54.150Detect incoherent brand representation harming trustNoneMediumDeterministic + AI

Advanced Entity Schema — Structured Data Completeness

IDCheckPasses whenWeightRuns
6.54.151Validate Organization/LocalBusiness schema presentPresentCriticalDeterministic + AI
6.54.152Validate schema compliant with Google guidelinesCompliantCriticalDeterministic + AI
6.54.153Validate schema includes required attributes (name, logo, URL)CompleteHeavyDeterministic + AI
6.54.154Validate sameAs URLs correct & functioningCorrectHeavyDeterministic + AI
6.54.155Validate author schema present (Author/Person)PresentHeavyDeterministic + AI
6.54.156Validate review schema correct (aggregateRating)CorrectMediumDeterministic + AI
6.54.157Detect outdated schema versionsNoneMediumDeterministic + AI
6.54.158Validate breadcrumb schema presentPresentMediumDeterministic + AI
6.54.159Validate service schema present (if applicable)PresentMediumDeterministic + AI
6.54.160Validate primary entity schema appears onceSingularMediumDeterministic + AI

Cross-Platform Brand Identity Consistency

IDCheckPasses whenWeightRuns
6.54.161Validate brand identity matched across major platformsMatchingHeavyDeterministic + AI
6.54.162Validate GBP information matches websiteMatchHeavyDeterministic + AI
6.54.163Validate social platform bios match brand websiteMatchHeavyDeterministic + AI
6.54.164Detect inconsistent brand taglines across channelsNoneHeavyDeterministic + AI
6.54.165Validate address/geo data consistent across citationsConsistentMediumDeterministic + AI
6.54.166Validate logo uniform across all propertiesUniformMediumDeterministic + AI
6.54.167Validate color palette consistentConsistentMediumDeterministic + AI
6.54.168Validate brand tone consistent across platformsConsistentMediumDeterministic + AI
6.54.169Detect conflicting business categories across platformsNoneMediumDeterministic + AI
6.54.170Detect inconsistent business descriptionsNoneMediumDeterministic + AI

AI Knowledge Graph Signals — Discoverability & Machine Interpretation

IDCheckPasses whenWeightRuns
6.54.171Validate brand eligible for AI Knowledge Graph linkingEligibleCriticalDeterministic + AI
6.54.172Validate entity anchoring strong (Name + Category + URL)StrongCriticalDeterministic + AI
6.54.173Validate brand connected to authoritative sourcesConnectedHeavyDeterministic + AI
6.54.174Validate sameAs mapping covers major platformsCoveredHeavyDeterministic + AI
6.54.175Validate entity graph completenessCompleteHeavyDeterministic + AI
6.54.176Validate entity descriptions high‑quality & structuredStructuredMediumDeterministic + AI
6.54.177Detect conflicting identity markersNoneMediumDeterministic + AI
6.54.178Validate brand appears in structured datasets (Wikidata/etc.)PresentMediumDeterministic + AI
6.54.179Validate entity graph links not brokenValidMediumDeterministic + AI
6.54.180Validate high‑authority backlinks strengthen AI identityStrongMediumDeterministic + AI

Brand Safety, Compliance & AI-Trust Signals

IDCheckPasses whenWeightRuns
6.54.181Validate brand safety categories positivePositiveHeavyDeterministic + AI
6.54.182Detect brand associations with harmful topicsNoneHeavyDeterministic + AI
6.54.183Validate compliance with major platform identity rulesCompliantHeavyDeterministic + AI
6.54.184Validate age‑appropriate content signalsDisplayedMediumDeterministic + AI
6.54.185Detect misleading structured contentNoneMediumDeterministic + AI
6.54.186Validate transparency markers across pagesClearMediumDeterministic + AI
6.54.187Validate legal pages up‑to‑dateUpdatedMediumDeterministic + AI
6.54.188Detect unclear or hidden disclaimersNoneMediumDeterministic + AI
6.54.189Validate links to trustworthy platforms presentPresentMediumDeterministic + AI
6.54.190Validate brand does not trigger safety classification warningsCleanMediumDeterministic + AI

Final Trust, Entity & Local SEO Scoring

IDCheckPasses whenWeightRuns
6.54.191Validate no critical brand credibility issuesNoneCriticalDeterministic + AI
6.54.192Validate entity disambiguation flawlessFlawlessCriticalDeterministic + AI
6.54.193Validate brand’s multi‑platform identity cohesiveCohesiveHeavyDeterministic + AI
6.54.194Validate local trust signals strongStrongHeavyDeterministic + AI
6.54.195Validate overall reputation positivePositiveMediumDeterministic + AI
6.54.196Validate citations well‑distributedBalancedMediumDeterministic + AI
6.54.197Validate backlinks from authority domainsHealthyMediumDeterministic + AI
6.54.198Validate sentiment trend improvingImprovingMediumDeterministic + AI
6.54.199Validate identity & schema signals consistentConsistentMediumDeterministic + AI
6.54.200Compute Final Brand Trust ScoreFinalizedCriticalDeterministic + AI

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