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6.60 Analytics, Tagging, Event Tracking, Data Quality & AI-Observability Signals

100 checks in Schema, Local, Trust, Deep Audit. Automated Its subsection has a live automated checker in the engine.

Ga4 — Configuration, Property Health & Data Collection

ID	Check	Passes when	Weight	Runs
6.60.01	Validate GA4 active	Active	Critical	Deterministic
6.60.02	Validate GA4 tag firing on all pages	Firing	Critical	Deterministic
6.60.03	Validate data stream configured correctly	Correct	Critical	Deterministic
6.60.04	Validate enhanced measurement enabled	Enabled	Heavy	Deterministic
6.60.05	Validate page_view events correct	Correct	Heavy	Deterministic
6.60.06	Validate GA4 event count non-zero	Non-zero	Heavy	Deterministic
6.60.07	Validate no duplicate GA4 tags	None	Medium	Deterministic
6.60.08	Validate GA4 configuration values (IDs etc.) correct	Correct	Medium	Deterministic
6.60.09	Detect missing GA4 on specific templates	None	Medium	Deterministic
6.60.10	Validate GA4 consent mode configured	Configured	Medium	Deterministic

Google Tag Manager — Containers, Triggers, Tags & Data Layer

ID	Check	Passes when	Weight	Runs
6.60.11	Validate GTM container present	Present	Heavy	Deterministic
6.60.12	Validate GTM publishes without errors	No errors	Heavy	Deterministic
6.60.13	Validate dataLayer initialized correctly	Correct	Heavy	Deterministic
6.60.14	Validate tags firing correctly	Correct	Medium	Deterministic
6.60.15	Detect redundant GTM triggers	None	Medium	Deterministic
6.60.16	Validate GTM version control correct	Correct	Medium	Deterministic
6.60.17	Validate custom event triggers functional	Functional	Medium	Deterministic
6.60.18	Detect inconsistent naming in GTM	None	Medium	Deterministic
6.60.19	Validate container not duplicated	Not duplicated	Medium	Deterministic
6.60.20	Validate GTM environments configured (dev/stage/prod)	Configured	Medium	Deterministic

Google Search Console — Verification, Coverage, Sitemaps & Signals

ID	Check	Passes when	Weight	Runs
6.60.21	Validate GSC property verified	Verified	Critical	Deterministic
6.60.22	Validate correct domain-level property (Domain or URL-prefix)	Correct	Critical	Deterministic
6.60.23	Validate sitemap submitted	Submitted	Heavy	Deterministic
6.60.24	Validate coverage report healthy	Healthy	Heavy	Deterministic
6.60.25	Validate no major indexing errors	None	Heavy	Deterministic
6.60.26	Validate mobile usability healthy	Healthy	Medium	Deterministic
6.60.27	Validate enhancements (breadcrumbs, schema) detected	Detected	Medium	Deterministic
6.60.28	Validate GSC receives valid clicks & impressions	Valid	Medium	Deterministic
6.60.29	Validate no security issues flagged	Clean	Medium	Deterministic
6.60.30	Validate Core Web Vitals data flowing	Flowing	Medium	Deterministic

Pixels & Third-Party Analytics — Fb, Tiktok, Snap, Linkedin

ID	Check	Passes when	Weight	Runs
6.60.31	Validate Meta Pixel fires	Firing	Heavy	Deterministic
6.60.32	Validate TikTok Pixel fires	Firing	Heavy	Deterministic
6.60.33	Validate LinkedIn Insight Tag fires	Firing	Heavy	Deterministic
6.60.34	Validate pixels not firing on unintended pages	Correct	Medium	Deterministic
6.60.35	Validate event deduplication implemented	Implemented	Medium	Deterministic
6.60.36	Validate pixel parameters correct	Correct	Medium	Deterministic
6.60.37	Detect redundant or outdated pixels	None	Medium	Deterministic
6.60.38	Validate pixel firing order correct	Correct	Medium	Deterministic
6.60.39	Validate pixel loading not harming performance	Safe	Medium	Deterministic
6.60.40	Validate custom conversions tracked	Tracked	Medium	Deterministic

Data Quality — Accuracy, Duplicates, Misfires, Consistency

ID	Check	Passes when	Weight	Runs
6.60.41	Validate event duplication rate low	Low	Heavy	Deterministic
6.60.42	Validate conversion tracking accurate	Accurate	Heavy	Deterministic
6.60.43	Validate funnel drop-offs match expectations	Reasonable	Heavy	Deterministic
6.60.44	Detect ghost conversions	None	Medium	Deterministic
6.60.45	Detect missing events	None	Medium	Deterministic
6.60.46	Detect misfiring events	None	Medium	Deterministic
6.60.47	Validate event parameters correct	Correct	Medium	Deterministic
6.60.48	Validate session attribution consistent	Consistent	Medium	Deterministic
6.60.49	Validate no excessive bot traffic in analytics	Minimal	Medium	Deterministic
6.60.50	Validate analytics IDs consistent across site	Consistent	Medium	Deterministic

Event Tracking — Structure, Naming, Firing Logic & Parameter Hygiene

ID	Check	Passes when	Weight	Runs
6.60.51	Validate event naming conventions consistent	Consistent	Heavy	Deterministic
6.60.52	Validate all key events implemented (scroll, click, form_start, form_submit, etc.)	Implemented	Heavy	Deterministic
6.60.53	Validate event parameters include required metadata	Complete	Heavy	Deterministic
6.60.54	Validate no event fires more than expected	Controlled	Heavy	Deterministic
6.60.55	Validate scroll-depth event configured	Configured	Medium	Deterministic
6.60.56	Detect missing click events on CTAs	None missing	Medium	Deterministic
6.60.57	Validate outbound click tracking active	Active	Medium	Deterministic
6.60.58	Validate engagement_time_msec events populated	Populated	Medium	Deterministic
6.60.59	Detect inconsistent event casing or formatting	None	Medium	Deterministic
6.60.60	Validate events grouped under correct categories	Correct	Medium	Deterministic

Conversion Tracking — Forms, Calls, Checkouts, Bookings & Micro-Actions

ID	Check	Passes when	Weight	Runs
6.60.61	Validate primary conversion events firing (lead, purchase)	Firing	Critical	Deterministic
6.60.62	Validate form_submit event correctly mapped	Correct	Heavy	Deterministic
6.60.63	Validate phone_click event implemented	Implemented	Heavy	Deterministic
6.60.64	Validate conversions deduplicated for Meta & GA4	Deduplicated	Heavy	Deterministic
6.60.65	Validate add_to_cart events correct (if ecommerce)	Correct	Medium	Deterministic
6.60.66	Validate begin_checkout event configured	Configured	Medium	Deterministic
6.60.67	Detect conversion pages returning non‑200 status	200	Medium	Deterministic
6.60.68	Detect missing currency or value parameters	None	Medium	Deterministic
6.60.69	Validate no double‑fires of conversions	None	Medium	Deterministic
6.60.70	Validate conversions appear in reporting tools	Appearing	Medium	Deterministic

Funnel Consistency — User Paths, Drop-Offs, Attribution Path Sanity

ID	Check	Passes when	Weight	Runs
6.60.71	Validate funnel steps detected	Detected	Heavy	Deterministic
6.60.72	Validate funnel drop‑off not abnormally high	Reasonable	Heavy	Deterministic
6.60.73	Validate conversion journey traceable	Traceable	Heavy	Deterministic
6.60.74	Detect abnormal step ordering or reversed flows	None	Medium	Deterministic
6.60.75	Validate no duplicate funnel steps	None	Medium	Deterministic
6.60.76	Validate entry points tracked correctly	Correct	Medium	Deterministic
6.60.77	Validate exit points logged	Logged	Medium	Deterministic
6.60.78	Detect friction signals (rage clicks, repeated taps)	Minimal	Medium	Deterministic
6.60.79	Validate funnel reporting matches GA4 explorer	Matches	Medium	Deterministic
6.60.80	Validate funnel time‑to‑convert reasonable	Reasonable	Medium	Deterministic

Attribution — Multi-Platform Alignment, Utm Consistency & Signal Resolution

ID	Check	Passes when	Weight	Runs
6.60.81	Validate UTM parameters consistent across campaigns	Consistent	Heavy	Deterministic
6.60.82	Validate source/medium recorded correctly	Correct	Heavy	Deterministic
6.60.83	Detect missing landing page tagging	None	Medium	Deterministic
6.60.84	Validate attribution windows configured correctly	Correct	Medium	Deterministic
6.60.85	Detect dark traffic anomalies	Minimal	Medium	Deterministic
6.60.86	Validate conversion source matches reality	Matching	Medium	Deterministic
6.60.87	Validate UTMs survive redirects	Survive	Medium	Deterministic
6.60.88	Validate offline conversions integrated (if applicable)	Integrated	Medium	Deterministic
6.60.89	Validate attribution consistent between GA4 & Meta	Consistent	Medium	Deterministic
6.60.90	Validate cross‑domain tracking working	Working	Medium	Deterministic

Cross-Platform Reporting — Consistency, Accuracy & Data Hygiene

ID	Check	Passes when	Weight	Runs
6.60.91	Validate numbers consistent across platforms	Consistent	Heavy	Deterministic
6.60.92	Validate GA4 vs GSC click alignment	Aligned	Heavy	Deterministic
6.60.93	Detect unusual platform discrepancies	Minimal	Medium	Deterministic
6.60.94	Validate data freshness consistent (24–48h)	Consistent	Medium	Deterministic
6.60.95	Validate all dashboards receiving correct data	Correct	Medium	Deterministic
6.60.96	Validate data availability uninterrupted	Stable	Medium	Deterministic
6.60.97	Validate segmentation functioning	Functional	Medium	Deterministic
6.60.98	Validate filters applied correctly	Correct	Medium	Deterministic
6.60.99	Detect any silent data gaps	None	Medium	Deterministic
6.60.100	Compute Analytics & Data Quality Master Score	Finalized	Critical	Deterministic

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