Home / Check catalog / 6. Schema, Local, Trust, Deep Audit / 6.70 Behavioral, Dwell-Time & Engagement Signals

6.70 Behavioral, Dwell-Time & Engagement Signals

90 checks in Schema, Local, Trust, Deep Audit. Automated Its subsection has a live automated checker in the engine.

Dwell-Time & Session Engagement

ID	Check	Passes when	Weight	Runs
6.70.01	Validate average dwell-time above benchmark	Above benchmark	Heavy	Deterministic
6.70.02	Validate session duration healthy	Healthy	Heavy	Deterministic
6.70.03	Validate low pogo-sticking	Minimal	Medium	Deterministic
6.70.04	Detect instant exits	None	Medium	Deterministic
6.70.05	Validate long-click rate healthy	Healthy	Medium	Deterministic

Scroll-Depth & Content Reachability

ID	Check	Passes when	Weight	Runs
6.70.06	Validate 50% scroll depth reached	Reached	Heavy	Deterministic
6.70.07	Validate key content blocks reached	Reached	Heavy	Deterministic
6.70.08	Detect shallow scroll patterns	None	Medium	Deterministic
6.70.09	Validate scroll consistency across devices	Consistent	Medium	Deterministic
6.70.10	Validate scroll depth correlates with conversions	Correlated	Medium	Deterministic

Interaction Signals — Clicks, CTA, UI Actions

ID	Check	Passes when	Weight	Runs
6.70.11	Validate CTA click-through rate	Healthy	Heavy	Deterministic
6.70.12	Validate menu/tab interactions	Active	Heavy	Deterministic
6.70.13	Detect rage clicks	None	Medium	Deterministic
6.70.14	Validate interaction spread across UI zones	Balanced	Medium	Deterministic
6.70.15	Validate interactions occur below the fold	Distributed	Medium	Deterministic

Device-Level Engagement Patterns

ID	Check	Passes when	Weight	Runs
6.70.16	Validate mobile vs desktop engagement parity	Parity	Heavy	Deterministic
6.70.17	Validate engagement stable for organic & direct users	Stable	Heavy	Deterministic
6.70.18	Detect device-specific anomalies	None	Medium	Deterministic
6.70.19	Validate consistency between new vs returning users	Consistent	Medium	Deterministic

Behavioral Quality Signals for AI

ID	Check	Passes when	Weight	Runs
6.70.20	Validate healthy engagement_time_msec	Healthy	Heavy	Deterministic
6.70.21	Validate content interaction depth (expanders, tabs, accordions)	Deep	Heavy	Deterministic
6.70.22	Detect hesitation patterns in UX flow	None	Medium	Deterministic
6.70.23	Validate patterns consistent with satisfied intent	Consistent	Medium	Deterministic
6.70.24	Validate AI-interpretable behavioral intent signals	Clear	Medium	Deterministic

Micro-Engagement & User Flow Indicators

ID	Check	Passes when	Weight	Runs
6.70.25	Validate micro-interaction activity (icons, hovers, highlights)	Active	Medium	Deterministic
6.70.26	Detect friction micro-signals	None	Medium	Deterministic
6.70.27	Validate scroll-restore behavior consistent	Consistent	Medium	Deterministic
6.70.28	Detect repeated back-and-forth navigation	Minimal	Medium	Deterministic
6.70.29	Validate search-box interactions healthy	Healthy	Medium	Deterministic
6.70.30	Validate micro-conversion triggers active	Active	Medium	Deterministic

Action Clicks — Calls, Directions, Bookings

ID	Check	Passes when	Weight	Runs
6.70.31	Validate call_click events present	Present	Heavy	Deterministic
6.70.32	Validate directions_click events healthy	Healthy	Heavy	Deterministic
6.70.33	Validate booking/reservation interactions	Present	Heavy	Deterministic
6.70.34	Validate click-through to external platforms	Functional	Medium	Deterministic
6.70.35	Detect abnormal spikes in call/direction actions	None	Medium	Deterministic

Intent Fulfillment — Query Matching & User Satisfaction

ID	Check	Passes when	Weight	Runs
6.70.36	Validate user actions match search intent	Matching	Heavy	Deterministic
6.70.37	Validate landing page fulfills primary query	Fulfilled	Heavy	Deterministic
6.70.38	Validate minimal return-to-SERP behavior	Minimal	Medium	Deterministic
6.70.39	Validate internal search queries align with landing intent	Aligned	Medium	Deterministic
6.70.40	Detect negative search refinements	None	Medium	Deterministic

AI Interpretation — Behavioral Signal Coherence

ID	Check	Passes when	Weight	Runs
6.70.41	Validate behavioral patterns consistent with expertise	Consistent	Heavy	Deterministic
6.70.42	Validate engagement signals reinforce E-E-A-T	Reinforcing	Heavy	Deterministic
6.70.43	Validate AI perceives page as helpful	Helpful	Medium	Deterministic
6.70.44	Validate behavior suggests trust	Trustworthy	Medium	Deterministic
6.70.45	Detect AI-risk patterns (rapid exits, confusion)	None	Medium	Deterministic

UI Flow — Navigation, Tap Patterns & Interaction Quality

ID	Check	Passes when	Weight	Runs
6.70.46	Validate navigation path logical	Logical	Heavy	Deterministic
6.70.47	Validate breadcrumb or header navigation used	Used	Heavy	Deterministic
6.70.48	Detect UI confusion events	None	Medium	Deterministic
6.70.49	Validate mobile taps consistent	Consistent	Medium	Deterministic
6.70.50	Validate no excessive zooming/panning	None	Medium	Deterministic

Interaction Quality — Quality of Engagement, Micro-Behaviors

ID	Check	Passes when	Weight	Runs
6.70.51	Validate hover-depth on desktop	Healthy	Medium	Deterministic
6.70.52	Validate tap accuracy on mobile	Accurate	Medium	Deterministic
6.70.53	Validate consistent scrolling rhythm	Consistent	Medium	Deterministic
6.70.54	Detect repeated back-to-top jumps	Minimal	Medium	Deterministic
6.70.55	Detect excessive multi-clicking	None	Medium	Deterministic
6.70.56	Validate footer interactions present	Present	Medium	Deterministic
6.70.57	Detect rapid-bounce mobile sessions	Minimal	Medium	Deterministic
6.70.58	Validate interactive widgets used	Used	Medium	Deterministic
6.70.59	Validate multi-page visit flow	Present	Medium	Deterministic
6.70.60	Validate micro-engagement contributes to AI trust	Contributive	Medium	Deterministic

Satisfaction Signals — Longer Interactions & Task Completion

ID	Check	Passes when	Weight	Runs
6.70.61	Validate long-view sessions present	Present	Heavy	Deterministic
6.70.62	Validate task completion indicators (form, call, CTA)	Completed	Heavy	Deterministic
6.70.63	Validate scroll completion (80–100%)	High	Medium	Deterministic
6.70.64	Detect incomplete task starts	Minimal	Medium	Deterministic
6.70.65	Validate engagement_time_msec healthy	Healthy	Medium	Deterministic

Post-Click Quality — Secondary Actions, Exploration & Depth

ID	Check	Passes when	Weight	Runs
6.70.66	Validate second-page views common	Common	Heavy	Deterministic
6.70.67	Validate secondary CTAs used	Used	Heavy	Deterministic
6.70.68	Validate internal navigation expands visit depth	Expanded	Medium	Deterministic
6.70.69	Detect patterns of "shallow" sessions	Minimal	Medium	Deterministic
6.70.70	Validate helpful-content interactions	Present	Medium	Deterministic

Return Visits — Retention, Loyalty & Brand Confidence

ID	Check	Passes when	Weight	Runs
6.70.71	Validate returning users present	Present	Heavy	Deterministic
6.70.72	Validate reasonable return-visit intervals	Reasonable	Heavy	Deterministic
6.70.73	Detect abnormal fluctuations in loyalty	None	Medium	Deterministic
6.70.74	Validate branded revisit paths stable	Stable	Medium	Deterministic
6.70.75	Validate user bookmarks or saved interactions	Present	Medium	Deterministic

User Trust — Confidence, Credibility & AI-Trusted Behavior

ID	Check	Passes when	Weight	Runs
6.70.76	Validate behavior reflects confidence in brand	Confident	Heavy	Deterministic
6.70.77	Detect hesitation behaviors (hover-delay, re-checking info)	Minimal	Heavy	Deterministic
6.70.78	Validate security-related trust signals clicked	Present	Medium	Deterministic
6.70.79	Validate contact page used at healthy rate	Healthy	Medium	Deterministic
6.70.80	Validate reassurance elements (FAQ, About, Reviews) visited	Visited	Medium	Deterministic

Long-Term AI Trust — Pattern Recognition & Behavioral Coherence

ID	Check	Passes when	Weight	Runs
6.70.81	Validate behavioral data consistent over months	Consistent	Heavy	Deterministic
6.70.82	Detect contradictions across traffic sources	None	Heavy	Deterministic
6.70.83	Validate repeat conversions present	Present	Medium	Deterministic
6.70.84	Detect seasonality masking trust issues	None	Medium	Deterministic
6.70.85	Validate positive trend in trust-driven actions	Positive	Medium	Deterministic

Final Behavioral Quality Metrics — Aggregate AI Signals

ID	Check	Passes when	Weight	Runs
6.70.86	Validate aggregate engagement metrics strong	Strong	Heavy	Deterministic
6.70.87	Detect behavior anomalies across devices	None	Medium	Deterministic
6.70.88	Validate behavior aligns with E-E-A-T expectations	Aligned	Medium	Deterministic
6.70.89	Validate dwell + actions contribute to ranking favorability	Contributive	Medium	Deterministic
6.70.90	Compute Behavioral Engagement Master Score	Finalized	Critical	Deterministic

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