Accessibility and SEO scanning built for patient-facing healthcare websites

Continuous WCAG 2.1 AA scanning across patient-facing pages, appointment forms, and multi-location microsites. Free scan of one location's site — no signup.

Healthcare websites face a layered compliance landscape. ADA Title III applies to public-facing pages. HHS guidance increasingly references WCAG for patient portals. Section 1557 of the Affordable Care Act has been interpreted to extend accessibility expectations across patient-facing digital experiences. None of this is hypothetical — practice-website ADA complaints are a real and growing category, and multi-location practices are particularly exposed because per-template issues replicate across dozens of sites at once. We scan, log, and report. We do not certify compliance, and we will never overstate what the regulations actually say.

What we scan for

WCAG 2.1 AA conformance

Every automated WCAG criterion, with attention to patterns specific to healthcare sites — appointment booking, provider directories, multilingual page tagging, and embedded third-party widgets (insurance lookups, symptom checkers).

Appointment booking and patient intake forms

Highest-stakes accessibility surface on a patient-facing site. We check label associations, error handling, date-picker accessibility, and screen-reader compatibility.

Provider directory pages

Each provider page has consistent template-driven accessibility patterns. We surface template-level issues so a single fix cascades across hundreds of pages.

Multi-location microsites

A 50-location practice typically has 50 near-identical microsites. Our batch scanner audits all of them in one run and surfaces per-location vs. per-template issues separately.

Embedded third-party widgets

Insurance verification, symptom checkers, patient education modules — these are often inaccessible by default. We surface the issue to your team so you can either swap the vendor or escalate to them.

SEO and local search for medical practices

Title tags, MedicalOrganization schema, NAP consistency, Core Web Vitals proxies, and the elements driving 'urgent care near me' and 'pediatrician in [city]' rankings.

Continuous scanning that complements your manual audit

The healthcare accessibility space is dominated by manual auditors (Level Access, Deque) charging high-five-figure to mid-six-figure fees for engagement-based audits. Those engagements are valuable but snapshot-in-time. Mid-market practices that can't afford an annual Level Access engagement, and large systems that need monitoring between engagements, both benefit from continuous automated scanning. We are the layer beneath the manual audit, not a replacement for it.

What this tool does not do

We scan public-facing web pages for accessibility and SEO issues. We do not make a site HIPAA compliant — HIPAA applies to PHI handling, not the layout of your marketing site. We do not certify a site as WCAG conformant — automated tools catch 30-40% of issues mechanically; the rest requires human review. We do not access patient portals or any authenticated content. Honesty here is faster than discovering it in the first procurement call.

Pricing example for healthcare

Pro plan ($39/month) — Scan your main site plus 25 location microsites weekly with 365-day historical tracking. 5,000 audits/month covers a 50-location practice running daily homepage scans plus weekly full-site sweeps. See full pricing →

Frequently asked questions

Does Section 1557 require WCAG conformance for our website?

Section 1557 of the Affordable Care Act prohibits discrimination by federally-funded healthcare programs, and HHS regulations and case law have extended this to digital accessibility expectations. Most healthcare compliance counsel advise treating WCAG 2.1 AA as the working standard for patient-facing pages. We are not your legal counsel — work with yours on the specifics — but our scanner targets exactly that standard.

How does multi-location batch scanning actually work?

Send a list of URLs to /audit/batch (up to 10 per request, run as many requests as you need). Results return as JSON with per-URL scores and findings. Most multi-location practices wire this into a nightly cron job that emails the digital marketing director when any location drops below a threshold. Sample workflow: 50 locations, 1 batch run/night, 1500 audits/month — fits comfortably in the Pro tier.

Will the scan touch our patient portal or EHR-integrated pages?

No. Our scanner only audits public-facing pages reachable without login. We never attempt to authenticate. Patient portals, MyChart-style pages, and EHR-integrated workflows are out of scope — those need a different audit approach (typically manual).

Can this replace the manual audit our compliance team commissioned?

No, and we wouldn't recommend that. Manual audits catch contextual issues automated tools can't (e.g., does the alt text actually describe the image meaningfully). The right pairing is a manual audit annually or biannually plus continuous automated scanning between engagements. We catch regressions the day they're introduced; the manual audit catches subtleties no scanner can detect.

How do you handle multilingual pages? Many of our locations serve Spanish-speaking patients.

We check the lang attribute, hreflang tagging, and alt-text presence on the localized versions. We don't translate content or evaluate translation quality — that's a human task — but we do confirm the technical scaffolding is in place for screen readers to announce the correct language.

Further reading

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Other industries we serve: Law Firms · Financial Services