Add SEO Score API to a Microsoft Copilot Studio agent
In your agent, go to Tools > Add a tool > New tool > Model Context Protocol, enter the server URL https://seoscoreapi.com/mcp, choose API key with type Header and header name X-API-Key, then create a connection with your ssa_... key and add it to the agent.
Once it is connected, Copilot Studio can run SEO Score API's tools for you: SEO audits with 80+ checks, GEO and AI-visibility checks, ADA / WCAG accessibility audits, AI citation tracking, site crawls and Deep Audits, all on your own plan.
Set it up
- Get a key. Copy your API key from your dashboard, or get a free one. Use one with a plan that covers what the agent will be asked to do.
- Open the wizard. Go to the Tools page for your agent, select Add a tool, then New tool, and under Create new select Model Context Protocol.
- Server details. Server name: SEO Score API. Server description: the text below (the agent reads it to decide when to call the server). Server URL:
https://seoscoreapi.com/mcp. - Authentication. Select API key, set Type to Header and enter the header name
X-API-Key. Select Create. - Connect and add. In Add tool, select Create a new connection, paste your
ssa_...key, then select Add to agent.
The config
https://seoscoreapi.com/mcpX-API-KeySEO, GEO (AI search visibility) and ADA/WCAG accessibility audits for any URL, plus site crawls, AI citation tracking and score monitoring. Use it when the user asks to audit, score, check or monitor a website or web page.Copilot Studio supports the Streamable transport for MCP, which is what SEO Score API serves. If your organisation has a data policy on Power Platform connectors, it also governs this MCP server.
Everyone using the agent shares the key in the connection, so its plan and allowance are shared too.
Prompts to try first
Swap in your own URL. The plan column says who can run each one.
| Ask | Tool | Plan |
|---|---|---|
| Audit https://example.com and list the top 5 fixes, most important first. | audit | Free key |
| How well can AI assistants read https://example.com? Run an AI readability check. | ai_readability | Free key |
| Score the conversion of https://example.com/pricing and tell me what is costing sign-ups. | conversion | Free key (full fix list on paid plans) |
| Is https://example.com visible to ChatGPT and AI search? Run a GEO audit. | geo_audit | Basic ($15/mo) and up |
| Check https://example.com for ADA / WCAG 2.1 AA issues and list the critical ones with fixes. | accessibility_audit | Paid plans, from Starter ($5/mo) |
| Generate an llms.txt file for example.com. | llms_txt | Any key |
| Crawl example.com and show me the broken pages, redirects and orphan pages. | crawl_site | Pro ($39/mo), Ultra or a Deep Audit credit |
| Track whether ChatGPT, Gemini, Perplexity and Claude mention Acme when people ask for an SEO tool. Build starter prompts, create a citation tracker and run it. | create_citation_tracker | Starter ($5/mo) and up |
| Run a Deep Audit on https://example.com and list the high-severity findings. | deep_audit | Pro ($39/mo), Ultra or credits |
Troubleshooting
The agent never calls the server
Make the server description specific (paste the one above) and test with a direct request such as "Audit https://example.com".
The connection fails
Check the header name is exactly X-API-Key and the value is the key alone (ssa_...), with no "Bearer" in front.
The tools are listed but every call fails with an authentication error
Listing tools needs no key; running one does. Check the key starts with ssa_, that the header reads exactly Authorization: Bearer ssa_... (one space after Bearer) or X-API-Key: ssa_..., and that the key was not rotated in your dashboard since.
A tool says it needs a higher plan
Some tools are on paid plans only (GEO audits from Basic, accessibility audits and citation trackers from Starter, crawls and Deep Audits from Pro). The message names the plan; your free audits keep working.
A tool says you have used this month's audits
The free plan includes 20 audits a month. The message gives the reset date and a one-click upgrade.
FAQ
Which authentication should I choose in Copilot Studio?
API key, type Header, header name X-API-Key. It is the simplest setup and works with any SEO Score API key.
Does it need a custom connector in Power Apps?
No. The MCP onboarding wizard in Copilot Studio is enough.
Is it free?
Yes, to start. A free SEO Score API key includes 20 audits a month and needs no card. GEO audits, accessibility audits, citation tracking, crawls and Deep Audits need a paid plan; plans start at Starter ($5/mo). Every tool call uses your plan's allowance exactly as the REST API does.
Do I need to install anything?
No. The server is hosted at https://seoscoreapi.com/mcp, so you add a URL, not a program. If your assistant only runs local servers, the same tools are in the open-source npm package: npx -y seoscoreapi-mcp with SEO_SCORE_API_KEY set.
API key or sign-in: which should I use?
Either works. Assistants that let you set a request header can send your key as Authorization: Bearer ssa_... or X-API-Key: ssa_.... Assistants with MCP sign-in open seoscoreapi.com, you sign in with an email link, Google or GitHub (or create a free account), approve, and you are done. Listing the tools works without either; running one needs one of them.
What can't it do?
It does not download PDF reports (a tool result is text; the audit tool returns the same data), it does not change account settings such as auto-reload, and it cannot create, upgrade or rotate keys. Those stay in your dashboard.
Other assistants
ChatGPT · Claude · Claude Code · Cursor · VS Code / GitHub Copilot · Gemini CLI · Codex · Windsurf / Devin Desktop
Questions? Email aaron@seoscoreapi.com. See every AI assistant guide, all integrations and the API docs.