Picked by use case, not by marketing budget.
Moz Pro's strength is Domain Authority and a polished marketing-team UI. If you don't need DA and you want SEO checks programmatically, the right alternative depends on what you actually want.
If you spend most of your Moz Pro time on site audits and you'd rather get JSON your code can act on, SEO Score API is the cheapest, fastest path. If you rely on Moz Pro for backlinks, keyword research, or rank tracking, no API-first tool will fully replace it.
Only if you use Moz primarily for site audits. We don't track Domain Authority and we don't do keyword research. If those are core to your workflow, stay on Moz or move to Ahrefs.
Moz Pro starts at $99/month. SEO Score API has a free tier and starts at $5/month for 200 audits. For audit-only workloads, the savings are 20–95% depending on volume.
No. We score on-page and technical SEO, AI readability, performance, and accessibility. DA is Moz's proprietary metric and we don't replicate it.
Yes — every audit returns a `priorities` array of the highest-impact fixes, sorted by what would move the score most.
Run an audit before you commit to anything.