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3.12 Context Engineering for Web Content

30 checks in Content Quality & Entity Semantics. AI-assisted Scored in the Deep Audit's AI analysis pass.

Content Self-Containment

IDCheckPasses whenWeightRuns
3.12.01Validate individual pages can be understood without requiring 10+ other pages for contextSelf-contained meaningCriticalDeterministic + AI
3.12.02Validate key pages include inline definitions for industry-specific termsDefinitions present or linkedHeavyDeterministic + AI
3.12.03Validate each page has a standalone intro paragraph that establishes full contextContext-setting intro presentHeavyDeterministic + AI
3.12.04Validate abbreviations and acronyms are expanded on first use per pageExpansions presentMediumDeterministic + AI
3.12.05Validate page does not assume reader has seen other pages (no dangling references)Zero dangling referencesMediumDeterministic + AI
3.12.06Validate service/product pages fully describe the offering without requiring navigation to other pagesComplete description on pageHeavyDeterministic + AI
3.12.07Validate contact/location info is present on all key pages (not only on Contact page)NAP info accessibleMediumDeterministic + AI
3.12.08Validate page content maintains coherence if extracted as a standalone documentCoherent standaloneHeavyDeterministic + AI
3.12.09Validate external links provide sufficient context in surrounding text for AI extractionContextual external linksMediumDeterministic + AI
3.12.10Compute Content Self-Containment composite scoreFinalizedCriticalDeterministic + AI

Entity Context Density

IDCheckPasses whenWeightRuns
3.12.11Validate primary business entity (name, what it does, where, for whom) is clear within first 500 words of key pagesEntity established within 500 wordsCriticalDeterministic + AI
3.12.12Validate entity name is used consistently (no unexplained variations or abbreviations)Consistent namingHeavyDeterministic + AI
3.12.13Validate entity attributes (industry, location, services) are reinforced across multiple page elements (title, H1, body, schema)Multi-element reinforcementHeavyDeterministic + AI
3.12.14Validate entity disambiguation is present for common names (distinguish from other entities with same name)Disambiguation signalsMediumDeterministic + AI
3.12.15Validate entity relationship context is explicit (who the business serves, partners with, differs from)Relationship context presentHeavyDeterministic + AI
3.12.16Validate entity context is not diluted by excessive content about unrelated topicsFocused entity contextMediumDeterministic + AI
3.12.17Validate entity mentions appear in structured data (Organization, LocalBusiness, etc.)Schema entity alignmentMediumDeterministic + AI
3.12.18Validate entity information is fresh (includes current year references, recent data)Current infoHeavyDeterministic + AI
3.12.19Validate entity context density is sufficient for AI knowledge graph extractionEntity triple density adequateMediumDeterministic + AI
3.12.20Compute Entity Context Density composite scoreFinalizedCriticalDeterministic + AI

Cross-Reference Integrity & Information Scent

IDCheckPasses whenWeightRuns
3.12.21Validate internal links use meaningful anchor text (not "click here", "read more", "learn more")Descriptive anchorsHeavyDeterministic + AI
3.12.22Validate surrounding text of internal links provides context about the destination pageContextual surrounding textHeavyDeterministic + AI
3.12.23Validate link destinations match the promise of the anchor text and surrounding contextNo misleading linksHeavyDeterministic + AI
3.12.24Validate key pages have bidirectional cross-references (A links to B and B links to A)Bidirectional linkingMediumDeterministic + AI
3.12.25Validate cross-references create topical clusters (related content linked together)Topical clusteringMediumDeterministic + AI
3.12.26Validate an AI agent can determine page purpose and relevance from URL + title + first paragraph aloneClear information scentHeavyDeterministic + AI
3.12.27Validate URL structure provides meaningful information scent (not random IDs or hash parameters)Descriptive URLsMediumDeterministic + AI
3.12.28Validate navigation labels accurately predict page contentAccurate labelsMediumDeterministic + AI
3.12.29Validate page titles follow a consistent pattern that aids AI content classificationConsistent title patternMediumDeterministic + AI
3.12.30Compute Cross-Reference Integrity & Information Scent composite scoreFinalizedHeavyDeterministic + AI

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