60 checks in Content Quality & Entity Semantics. AI-assisted Scored in the Deep Audit's AI analysis pass.
| ID | Check | Passes when |
|---|---|---|
| 3.3.01 | Extract all named entities using NER | Entities identified |
| 3.3.02 | Classify entities (ORG, PERSON, GPE, PRODUCT, EVENT, LAW, etc.) | Proper classification |
| 3.3.03 | Validate primary entity appears in H1/H2 | True |
| 3.3.04 | Validate entity appears in opening paragraph | True |
| 3.3.05 | Validate entity disambiguation (e.g., “Apple” the company vs fruit) | Clear |
| 3.3.06 | Validate consistent referencing of entities | No ambiguity |
| 3.3.07 | Identify missing entity variants (synonyms, acronyms) | Covered |
| 3.3.08 | Validate entity linking to internal related pages | Present |
| 3.3.09 | Validate entity linking to authoritative external references (Wikipedia, gov sites) | Present where relevant |
| 3.3.10 | Validate named entity frequency | Balanced |
| 3.3.11 | Validate co‑occurrence of related entities | Logical groupings |
| 3.3.12 | Validate entity salience score | Strong |
| 3.3.13 | Validate absence of irrelevant entities | None |
| 3.3.14 | Validate entity contextual descriptions | Present |
| 3.3.15 | Detect hallucinated or fabricated entities | Zero |
| 3.3.16 | Validate entity‑level sentiment (avoid negative for brand) | Neutral to positive |
| 3.3.17 | Validate geographic entities in local SEO pages | Present |
| 3.3.18 | Validate business entity (brand) is represented clearly | Visible |
| 3.3.19 | Validate NAP entities (Name, Address, Phone) | Consistent |
| 3.3.20 | Validate service/product entities | Covered |
| 3.3.21 | Detect author information presence | Author listed |
| 3.3.22 | Validate author bio section exists | Present |
| 3.3.23 | Validate author professional credentials | Clear |
| 3.3.24 | Validate author profile links to external authority pages | Yes |
| 3.3.25 | Validate author photo authenticity (not stock) | Authentic |
| 3.3.26 | Validate content includes first‑person expertise signals (“I have worked…”) | Present |
| 3.3.27 | Validate real‑world experience references | Present |
| 3.3.28 | Validate citations of credible sources | Strong |
| 3.3.29 | Validate accuracy of claims (factual check) | Accurate |
| 3.3.30 | Validate presence of primary research, case studies, or data | Present |
| 3.3.31 | Validate trust badges (SSL, verified payment, certifications) | Present |
| 3.3.32 | Validate customer reviews exist | Present |
| 3.3.33 | Validate client logos or partnership mentions | Present |
| 3.3.34 | Validate media mentions | Present |
| 3.3.35 | Validate awards, accreditations, or credentials | Present |
| 3.3.36 | Check business contact information is complete | NAP + email |
| 3.3.37 | Validate About page linking from content | Present |
| 3.3.38 | Validate Privacy Policy is accessible | Present |
| 3.3.39 | Validate Terms & Conditions accessible | Present |
| 3.3.40 | Validate Refund/Return policy (e‑commerce) | Present |
| 3.3.41 | Validate business registration entity (if applicable) | Present |
| 3.3.42 | Validate entity embedding extraction | Created |
| 3.3.43 | Compare embeddings with target entity clusters | High similarity |
| 3.3.44 | Validate entity salience vs competitors | ≥ competitor level |
| 3.3.45 | Validate entity‑rich passages (100–200 words each) | Present |
| 3.3.46 | Validate entity frequency distribution across page | Balanced |
| 3.3.47 | Validate entity context windows (sentence/paragraph relevance) | Strong |
| 3.3.48 | Validate entity conflict absence (two topics mixed incorrectly) | None |
| 3.3.49 | Validate named entity list completeness | Comprehensive |
| 3.3.50 | Validate entity‑to‑URL mapping for services & locations | Correct mapping |
| 3.3.51 | Detect phantom entities (AI over‑interpretations) | Zero |
| 3.3.52 | Detect outdated entities | None |
| 3.3.53 | Validate content references authoritative entity sources | Present |
| 3.3.54 | Validate clarity of primary entity definition | Fully clear |
| 3.3.55 | Validate entity hierarchy (primary → secondary → related) | Structured |
| 3.3.56 | Validate entity‑specific FAQ presence | Present |
| 3.3.57 | Detect hallucinated E‑E‑A‑T claims (fake awards, fabricated expertise) | None |
| 3.3.58 | Validate entity‑level transparency (real author, real business) | Strong |
| 3.3.59 | Validate complete E‑E‑A‑T structure | Comprehensive |
| 3.3.60 | Compute total E‑E‑A‑T + entity composite score | >= 90% |
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