30 checks in Core Web Vitals & Performance. Automated Its subsection has a live automated checker in the engine.
| ID | Check | Passes when |
|---|---|---|
| 4.8.01 | Validate business name, address, phone (NAP) present on every page | NAP visible |
| 4.8.02 | Validate NAP consistency across all pages (exact match) | Consistent |
| 4.8.03 | Validate physical address is verifiable (not PO Box for local businesses) | Verifiable |
| 4.8.04 | Validate phone number is clickable (tel: link) | Clickable |
| 4.8.05 | Validate email address is visible or contact form accessible | Contact method present |
| 4.8.06 | Validate About Us page exists with substantive company history | Present and substantive |
| 4.8.07 | Validate team/leadership page with real names and credentials | Real people |
| 4.8.08 | Validate team photos are real (not stock photos) | Authentic |
| 4.8.09 | Validate Privacy Policy page exists and is current | Present and dated |
| 4.8.10 | Validate Terms of Service page exists | Present |
| 4.8.11 | Validate refund/cancellation policy visible (if applicable) | Present |
| 4.8.12 | Validate testimonials/reviews present on key pages | Social proof present |
| 4.8.13 | Validate testimonials include real names and context (not anonymous) | Attributed |
| 4.8.14 | Validate third-party review platform links (Google Reviews, Yelp, Trustpilot) | External validation |
| 4.8.15 | Validate SSL certificate from trusted authority (not self-signed) | Trusted |
| 4.8.16 | Validate trust badges/certifications displayed (BBB, industry certs) | Present |
| 4.8.17 | Validate trust badges link to verifiable sources | Verifiable |
| 4.8.18 | Validate media mentions or press coverage referenced | Present (if applicable) |
| 4.8.19 | Validate professional associations or memberships listed | Present (if applicable) |
| 4.8.20 | Validate social media profiles linked and active | Linked and recent activity |
| 4.8.21 | Validate social media links open in new tab | target="_blank" |
| 4.8.22 | Validate years in business or founding date mentioned | Present |
| 4.8.23 | Validate number of customers served or projects completed | Quantified experience |
| 4.8.24 | Validate case studies or portfolio present | Evidence of work |
| 4.8.25 | Validate licensing or regulatory compliance mentioned (if applicable) | Present |
| 4.8.26 | Validate copyright notice is current year | Current |
| 4.8.27 | Validate no broken images or placeholder content on trust-sensitive pages | Polished |
| 4.8.28 | Validate author bios present on content/blog pages with credentials | Credentialed authors |
| 4.8.29 | Validate Google Business Profile link or embed present | Present |
| 4.8.30 | Compute Brand Trust Signals Score | Finalized |
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See plansMachine-readable: catalog totals and the full catalog as JSON (IDs, section, weight, status).