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4.9 sameAs & Identity Binding Suite

30 checks in Core Web Vitals & Performance. Automated Its subsection has a live automated checker in the engine.

IDCheckPasses whenWeightRuns
4.9.01Validate sameAs property present in Organization schemaPresentCriticalDeterministic
4.9.02Validate sameAs includes official social media profile URLsSocial profiles listedCriticalDeterministic
4.9.03Validate sameAs includes Wikipedia/Wikidata URL (if entity exists)Present (if applicable)HeavyDeterministic
4.9.04Validate sameAs includes Google Business Profile URLPresentHeavyDeterministic
4.9.05Validate sameAs includes LinkedIn company page URLPresentHeavyDeterministic
4.9.06Validate sameAs includes Crunchbase URL (if applicable)Present (if applicable)MediumDeterministic
4.9.07Validate sameAs includes industry directory URLsPresent (if applicable)MediumDeterministic
4.9.08Validate all sameAs URLs are valid (200 status, not 404)All validHeavyDeterministic
4.9.09Validate all sameAs URLs point to the correct entity (not a different business)Correct entityHeavyDeterministic
4.9.10Validate entity name on sameAs targets matches primary entity nameConsistentHeavyDeterministic
4.9.11Validate entity description on sameAs targets is consistentConsistentMediumDeterministic
4.9.12Validate entity address on sameAs targets matches primary NAPConsistentMediumDeterministic
4.9.13Validate entity phone number on sameAs targets matches primary NAPConsistentMediumDeterministic
4.9.14Validate entity website URL on sameAs targets matches canonical domainConsistentMediumDeterministic
4.9.15Validate person entities (founders, key staff) have sameAs bindingsKey people boundHeavyDeterministic
4.9.16Validate person sameAs includes LinkedIn personal profilesPresentMediumDeterministic
4.9.17Validate person sameAs includes author profiles on content platformsPresent (if applicable)MediumDeterministic
4.9.18Validate no duplicate sameAs entries in schemaNo duplicatesMediumDeterministic
4.9.19Validate no sameAs entries pointing to defunct or closed accountsAll activeMediumDeterministic
4.9.20Validate sameAs entries are canonical URLs (not redirecting)CanonicalMediumDeterministic
4.9.21Validate Wikidata entity (if exists) has correct claims and referencesAccurate claimsHeavyDeterministic
4.9.22Validate Apple Maps business listing consistent with sameAs identityConsistentMediumDeterministic
4.9.23Validate Bing Places listing consistent with sameAs identityConsistentMediumDeterministic
4.9.24Validate Yelp listing consistent with sameAs identityConsistentMediumDeterministic
4.9.25Detect fragmented entity identity (multiple entities for same business)Single unified entityMediumDeterministic
4.9.26Validate sameAs covers all major platforms relevant to business typeComprehensiveMediumDeterministic
4.9.27Validate sameAs signals are bidirectional (target links back to website)BidirectionalMediumDeterministic
4.9.28Validate no sameAs entries point to competitor or unrelated entitiesCleanMediumDeterministic
4.9.29Validate Knowledge Panel accuracy matches sameAs identity bindingConsistentMediumDeterministic
4.9.30Compute SameAs & Identity Binding ScoreFinalizedHeavyDeterministic

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