ServicePage / Services / Offer Schema Suite: 120 checks

ID	Check	Passes when	Weight	Runs
6.10.01	Detect Service schema	Present	Critical	Deterministic
6.10.02	Validate correct schema type (Service / ProfessionalService / subtype)	Accurate	Critical	Deterministic
6.10.03	Validate service name	Present	Heavy	Deterministic
6.10.04	Validate service description meaningful & contextually correct	Strong	Heavy	Deterministic
6.10.05	Validate provider object exists	Present	Heavy	Deterministic
6.10.06	Validate provider is Organization / LocalBusiness	Accurate	Heavy	Deterministic
6.10.07	Validate provider @id alignment with main business schema	Exact	Heavy	Deterministic
6.10.08	Validate serviceType property	Present	Medium	Deterministic
6.10.09	Validate category matches service intent	Accurate	Medium	Deterministic
6.10.10	Validate serviceAudience (if applicable)	Present	Medium	Deterministic
6.10.11	Detect Offer object	Present	Heavy	Deterministic
6.10.12	Validate Offer → priceSpecification	Present	Heavy	Deterministic
6.10.13	Validate price, currency & priceRange correctness	Accurate	Heavy	Deterministic
6.10.14	Validate unitText (per hour, per service)	Present	Medium	Deterministic
6.10.15	Validate included services or add-ons	Present	Medium	Deterministic
6.10.16	Validate availability (InStock / LimitedAvailability)	Correct	Medium	Deterministic
6.10.17	Validate areaServed (AdministrativeArea / GeoShape / GeoCircle)	Present	Heavy	Deterministic
6.10.18	Validate areaServed alignment with LocalBusiness serviceArea	Accurate	Heavy	Deterministic
6.10.19	Validate geographic coverage correct for service	Correct	Heavy	Deterministic
6.10.20	Validate local relevance keywords/entities	Strong	Medium	Deterministic
6.10.21	Validate serviceOutput property	Present	Medium	Deterministic
6.10.22	Validate serviceLocation (if service requires location)	Accurate	Medium	Deterministic
6.10.23	Validate providerMobility (mobile, fixed, hybrid)	Correct	Medium	Deterministic
6.10.24	Validate areaServed + mobility relationship	Logically consistent	Medium	Deterministic
6.10.25	Validate service schema matches on-page service heading	Exact	Heavy	Deterministic
6.10.26	Validate service description matches on-page content	High parity	Heavy	Deterministic
6.10.27	Validate canonical URL alignment with Service schema	Exact	Heavy	Deterministic
6.10.28	Validate no duplicate Service schemas on page	None	Medium	Deterministic
6.10.29	Validate no conflicting pricing between page + schema	Clean	Medium	Deterministic
6.10.30	Validate Offer references correct service @id	Accurate	Medium	Deterministic
6.10.31	Validate all services reference the same provider @id	Exact	Heavy	Deterministic
6.10.32	Validate no service describes offerings outside provider’s business category	Clean	Heavy	Deterministic
6.10.33	Validate hierarchical service relationships (parentService / subService)	Accurate	Heavy	Deterministic
6.10.34	Validate each service has unique @id	Unique	Medium	Deterministic
6.10.35	Validate no conflicting service names across pages	None	Medium	Deterministic
6.10.36	Validate ServiceChannel object (phone, web form, email)	Present	Heavy	Deterministic
6.10.37	Validate service URL, phone, and contact emails match provider schema	Exact	Heavy	Deterministic
6.10.38	Validate correct instructions for obtaining service	Clear	Heavy	Deterministic
6.10.39	Validate openingHours for ServiceChannel (if different from business hours)	Present	Medium	Deterministic
6.10.40	Validate actionPlatform (e.g., WebForm, MobileApp)	Correct	Medium	Deterministic
6.10.41	Validate PriceSpecification → minPrice, maxPrice (if applicable)	Accurate	Heavy	Deterministic
6.10.42	Validate price currency consistency across services	Consistent	Heavy	Deterministic
6.10.43	Validate additional charges (travel fee, materials)	Present	Medium	Deterministic
6.10.44	Validate freeEstimate property if applicable	Correct	Medium	Deterministic
6.10.45	Validate disclaimers present for pricing variability	Present	Medium	Deterministic
6.10.46	Validate service page includes local keywords aligned with serviceArea	Strong	Heavy	Deterministic
6.10.47	Validate service page references local landmarks/cities (if relevant)	Present	Heavy	Deterministic
6.10.48	Validate metadata (title, description) reflect locality	Accurate	Medium	Deterministic
6.10.49	Validate serviceArea in schema matches localized on-page service areas	High parity	Medium	Deterministic
6.10.50	Validate service description optimized for AI comprehension	Clear	Heavy	Deterministic
6.10.51	Validate service description includes entities (tools, tasks, materials)	Present	Heavy	Deterministic
6.10.52	Validate inclusion of semantic-rich phrases (causes, outcomes, risks)	Present	Medium	Deterministic
6.10.53	Validate multimedia (images, diagrams, videos) supporting the service	Present	Medium	Deterministic
6.10.54	Validate no two services describe the same task	None	Heavy	Deterministic
6.10.55	Validate no duplicated Offer objects	None	Heavy	Deterministic
6.10.56	Validate no conflicting serviceArea data among similar services	Clean	Medium	Deterministic
6.10.57	Validate no conflicting pricing across similar pages	Matched	Medium	Deterministic
6.10.58	Validate service schema appears before </body> or in <head>	Correct	Medium	Deterministic
6.10.59	Validate schema renders correctly in DOM (post-JS)	Stable	Medium	Deterministic
6.10.60	Validate Offer → Service → Provider chain correct	Accurate	Medium	Deterministic
6.10.61	Validate presence of primary CTA (Call, Quote, Schedule)	Present	Heavy	Deterministic
6.10.62	Validate CTA phone number matches schema provider phone	Exact	Heavy	Deterministic
6.10.63	Validate CTA persists across mobile + desktop	Consistent	Medium	Deterministic
6.10.64	Validate service-specific CTAs (Book inspection, Request diagnosis)	Present	Medium	Deterministic
6.10.65	Validate H1 matches service name	Exact	Heavy	Deterministic
6.10.66	Validate metadata (title + description) match service intent	Accurate	Heavy	Deterministic
6.10.67	Validate canonical URL unique per service	Correct	Heavy	Deterministic
6.10.68	Validate breadcrumb schema references service hierarchy	Accurate	Medium	Deterministic
6.10.69	Validate FAQ schema specific to service	Present	Medium	Deterministic
6.10.70	Validate inclusion of service process steps (1–5 or similar)	Present	Heavy	Deterministic
6.10.71	Validate inclusion of common problems this service solves	Present	Heavy	Deterministic
6.10.72	Validate inclusion of risks of inaction	Present	Heavy	Deterministic
6.10.73	Validate inclusion of what’s included in the service	Present	Heavy	Deterministic
6.10.74	Validate inclusion of before/after examples (photos or descriptions)	Present	Medium	Deterministic
6.10.75	Validate inclusion of tools/materials used	Present	Medium	Deterministic
6.10.76	Validate references to local service areas	Present	Heavy	Deterministic
6.10.77	Validate embedded map (if used) references correct region	Accurate	Heavy	Deterministic
6.10.78	Validate internal linking to other local pages	Present	Medium	Deterministic
6.10.79	Validate service page includes city, neighborhood, ZIP references	Present	Medium	Deterministic
6.10.80	Validate presence of relevant images	Present	Heavy	Deterministic
6.10.81	Validate all images load (200 status)	OK	Heavy	Deterministic
6.10.82	Validate presence of VideoObject schema if video included	Accurate	Medium	Deterministic
6.10.83	Validate alt text optimized for service intent	Strong	Medium	Deterministic
6.10.84	Validate pricing consistent across similar service pages	Consistent	Heavy	Deterministic
6.10.85	Validate messaging consistency across services	Strong	Heavy	Deterministic
6.10.86	Validate no competing service names (ambiguity check)	Clean	Medium	Deterministic
6.10.87	Validate consistent CTA framework across all services	Present	Medium	Deterministic
6.10.88	Validate correct nesting of schema (Service → Offer → Provider)	Accurate	Medium	Deterministic
6.10.89	Validate structured data passes Rich Results Test	Pass	Medium	Deterministic
6.10.90	Compute service-level partial score before aggregation	Complete	Medium	Deterministic
6.10.91	Validate LCP element loads under performance threshold	Good	Heavy	Deterministic
6.10.92	Validate CLS stability throughout page scroll	Stable	Heavy	Deterministic
6.10.93	Validate TBT within acceptable range	Good	Medium	Deterministic
6.10.94	Validate script weight optimized (minified/bundled)	Efficient	Medium	Deterministic
6.10.95	Validate unused JS/CSS minimized	Clean	Medium	Deterministic
6.10.96	Validate upward links to category-level pages	Present	Heavy	Deterministic
6.10.97	Validate cross-links to related services	Present	Heavy	Deterministic
6.10.98	Validate link anchor text semantically accurate	Strong	Medium	Deterministic
6.10.99	Validate no orphan status (must be reachable in <3 clicks)	Connected	Medium	Deterministic
6.10.100	Validate trust badges or certifications displayed for this service	Present	Heavy	Deterministic
6.10.101	Validate testimonials on service page (if available)	Present	Heavy	Deterministic
6.10.102	Validate review snippets are consistent with business rating	Consistent	Medium	Deterministic
6.10.103	Validate case studies (if provided) align with service	Relevant	Medium	Deterministic
6.10.104	Validate hreflang support for service pages	Present	Heavy	Deterministic
6.10.105	Validate translated service descriptions match primary version	High parity	Heavy	Deterministic
6.10.106	Validate region-specific variants (if targeting multiple markets)	Accurate	Medium	Deterministic
6.10.107	Validate multilingual Offer/ServiceChannel consistency	Correct	Medium	Deterministic
6.10.108	Validate service description includes AI-friendly structured paragraphs	Strong	Heavy	Deterministic
6.10.109	Validate embedded entities (tools, issues, outcomes) for AI retrieval	Present	Heavy	Deterministic
6.10.110	Validate vectorizable service blocks (clear, semantic units)	Clean	Medium	Deterministic
6.10.111	Validate service synonyms and alias terms included	Present	Medium	Deterministic
6.10.112	Validate no broken images	All 200	Heavy	Deterministic
6.10.113	Validate no broken internal links	None	Heavy	Deterministic
6.10.114	Validate no broken external links	None	Heavy	Deterministic
6.10.115	Validate all schema passes Rich Results test	Pass	Heavy	Deterministic
6.10.116	Validate absence of console errors (JS/CSS)	None	Medium	Deterministic
6.10.117	Validate DOM stable after JS hydration	Stable	Medium	Deterministic
6.10.118	Validate all Offer → Service → Provider chains aggregated correctly	Accurate	Heavy	Deterministic
6.10.119	Validate cross-service scoring consistency across the website	Even	Heavy	Deterministic
6.10.120	Compute full service suite composite score	>= 90%	Critical	Deterministic

6.10 ServicePage / Services / Offer Schema Suite

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