Organization / LocalBusiness / Business Profile Schema Suite: 210 checks

ID	Check	Passes when	Weight	Runs
6.9.01	Detect Organization or LocalBusiness schema	Present	Critical	Deterministic
6.9.02	Validate correct schema type (Organization / LocalBusiness subtype)	Accurate	Critical	Deterministic
6.9.03	Validate @id exists and is unique	Present	Heavy	Deterministic
6.9.04	Validate correct use of LocalBusiness subtype (e.g., HVACBusiness, PlumbingBusiness)	Accurate	Heavy	Deterministic
6.9.05	Validate schema matches primary business category	Exact	Heavy	Deterministic
6.9.06	Validate name field present and matches brand name	Exact	Critical	Deterministic
6.9.07	Validate legalName (if used)	Accurate	Heavy	Deterministic
6.9.08	Validate brand field (Brand or Organization)	Present	Heavy	Deterministic
6.9.09	Validate logo (ImageObject) exists	Present	Heavy	Deterministic
6.9.10	Validate logo loads successfully (200 status)	OK	Heavy	Deterministic
6.9.11	Validate ContactPoint array exists	Present	Heavy	Deterministic
6.9.12	Validate telephone number is valid and local-format correct	Accurate	Heavy	Deterministic
6.9.13	Validate contactType (e.g., customer service, sales)	Present	Heavy	Deterministic
6.9.14	Validate areaServed inside ContactPoint	Present	Medium	Deterministic
6.9.15	Validate availableLanguage array	Present	Medium	Deterministic
6.9.16	Validate URL field matches canonical	Exact	Critical	Deterministic
6.9.17	Validate sameAs links exist	Present	Heavy	Deterministic
6.9.18	Validate sameAs includes primary social profiles	Complete	Heavy	Deterministic
6.9.19	Validate sameAs URLs resolve (200 status)	OK	Medium	Deterministic
6.9.20	Validate website identity consistency (brand name in title/logo/Favicon)	Aligned	Medium	Deterministic
6.9.21	Validate full PostalAddress exists	Present	Critical	Deterministic
6.9.22	Validate streetAddress, addressLocality, addressRegion, postalCode	Complete	Critical	Deterministic
6.9.23	Validate telephone matches all platform listings	Exact	Heavy	Deterministic
6.9.24	Validate business name consistency across schema + page	Exact	Heavy	Deterministic
6.9.25	Validate NAP consistency across footer/header/contact page	High	Medium	Deterministic
6.9.26	Validate geo coordinates (latitude & longitude)	Present	Heavy	Deterministic
6.9.27	Validate location accuracy (within realistic geofence)	Accurate	Heavy	Deterministic
6.9.28	Validate serviceArea (AdministrativeArea / GeoCircle / GeoShape)	Present	Heavy	Deterministic
6.9.29	Validate serviceArea list matches real service locations	Accurate	Medium	Deterministic
6.9.30	Validate no conflicting service areas across schema + sitemap	Clean	Medium	Deterministic
6.9.31	Validate openingHours specification exists	Present	Heavy	Deterministic
6.9.32	Validate openingHours syntax correct (e.g., Mo-Fri 09:00-17:00)	Accurate	Heavy	Deterministic
6.9.33	Validate timezone alignment for opening hours	Correct	Medium	Deterministic
6.9.34	Validate specialHours (holidays) if available	Present	Medium	Deterministic
6.9.35	Validate hours match on-page business hours	High parity	Medium	Deterministic
6.9.36	Validate image array exists	Present	Heavy	Deterministic
6.9.37	Validate images load (200 status)	OK	Heavy	Deterministic
6.9.38	Validate ImageObject metadata (width, height, caption)	Complete	Medium	Deterministic
6.9.39	Validate brand alignment across all images	Consistent	Medium	Deterministic
6.9.40	Validate photo quantity sufficient (GBP best practice >=10)	Yes	Medium	Deterministic
6.9.41	Validate sameAs includes major platforms (FB, IG, LI, YT)	Present	Heavy	Deterministic
6.9.42	Validate social profiles match brand identity	Accurate	Medium	Deterministic
6.9.43	Validate social profile URLs resolve	OK	Medium	Deterministic
6.9.44	Validate social metadata embedding (OpenGraph/Twitter)	Present	Medium	Deterministic
6.9.45	Validate entity linking between schema → social profiles	Strong	Medium	Deterministic
6.9.46	Validate about references to related entities (services/products)	Present	Heavy	Deterministic
6.9.47	Validate mentions references to authoritative external entities	Present	Heavy	Deterministic
6.9.48	Validate mentions accuracy (correct IDs/URLs)	Accurate	Medium	Deterministic
6.9.49	Validate internal entity graph (services → brand → organization)	Strong	Medium	Deterministic
6.9.50	Validate interlinking across entity nodes	Complete	Medium	Deterministic
6.9.51	Detect multi-location structure	Accurate	Heavy	Deterministic
6.9.52	Validate parent Organization entity exists	Present	Heavy	Deterministic
6.9.53	Validate branchOf for each LocalBusiness location	Correct	Heavy	Deterministic
6.9.54	Validate separate @id for each business location	Unique	Medium	Deterministic
6.9.55	Validate location-level NAP correctness	Accurate	Medium	Deterministic
6.9.56	Validate aggregateRating connection is correct	Accurate	Heavy	Deterministic
6.9.57	Validate review array exists (if testimonials available)	Present	Medium	Deterministic
6.9.58	Validate review ratings align with GBP rating	Reasonable	Medium	Deterministic
6.9.59	Validate review schema does not conflict with organization schema	Clean	Medium	Deterministic
6.9.60	Validate UGC review linking (if third-party review sources used)	Correct	Medium	Deterministic
6.9.61	Validate business name matches GBP exactly	Exact	Critical	Deterministic
6.9.62	Validate primary category matches GBP primary category	Exact	Critical	Deterministic
6.9.63	Validate secondary categories consistent with GBP	High parity	Heavy	Deterministic
6.9.64	Validate address matches GBP	Exact	Heavy	Deterministic
6.9.65	Validate phone number matches GBP	Exact	Heavy	Deterministic
6.9.66	Validate opening hours match GBP hours	High parity	Heavy	Deterministic
6.9.67	Validate specialHours match GBP holiday hours	Accurate	Medium	Deterministic
6.9.68	Validate temporarilyClosed or permanentlyClosed flags	Correct	Medium	Deterministic
6.9.69	Validate service options (delivery, onsite service, online appointments)	Present	Medium	Deterministic
6.9.70	Validate geo coordinates match GBP pin location	Exact	Heavy	Deterministic
6.9.71	Validate serviceArea matches GBP radius or zip coverage	High parity	Heavy	Deterministic
6.9.72	Validate driving direction URLs	Correct	Medium	Deterministic
6.9.73	Validate Apple Maps business listing match	Consistent	Medium	Deterministic
6.9.74	Validate businessType (service, retail, contractor)	Accurate	Heavy	Deterministic
6.9.75	Validate makesOffer property for services	Present	Heavy	Deterministic
6.9.76	Validate Offer schema accuracy (service name, description, price)	Accurate	Heavy	Deterministic
6.9.77	Validate service list completeness	Complete	Medium	Deterministic
6.9.78	Validate service descriptions match on-page content	High parity	Medium	Deterministic
6.9.79	Validate hasCredential (license numbers, certifications)	Present	Heavy	Deterministic
6.9.80	Validate license validity (format + jurisdiction)	Accurate	Heavy	Deterministic
6.9.81	Validate certification authority accuracy	Correct	Medium	Deterministic
6.9.82	Validate trademark, membership or accreditation metadata	Present	Medium	Deterministic
6.9.83	Validate foundingDate	Present	Medium	Deterministic
6.9.84	Validate foundingLocation	Present	Medium	Deterministic
6.9.85	Validate knowsAbout (business expertise entities)	Present	Medium	Deterministic
6.9.86	Validate awards (if any)	Present	Medium	Deterministic
6.9.87	Validate slogan (if included)	Accurate	Medium	Deterministic
6.9.88	Validate no conflicting identities across schema (name variants)	None	Heavy	Deterministic
6.9.89	Validate no conflicting business profiles across multiple pages	Clean	Heavy	Deterministic
6.9.90	Validate no conflicting IDs across locations or languages	Unique	Heavy	Deterministic
6.9.91	Validate schema matches on-page business name	Exact	Heavy	Deterministic
6.9.92	Validate schema matches on-page address	Exact	Heavy	Deterministic
6.9.93	Validate schema matches footer/header NAP details	High parity	Heavy	Deterministic
6.9.94	Validate contact phone in schema appears on-page	Present	Heavy	Deterministic
6.9.95	Validate schema business hours match visible page hours	High parity	Medium	Deterministic
6.9.96	Validate consistency between embedded map + schema coordinates	Accurate	Medium	Deterministic
6.9.97	Validate consistency between booking links + schema URLs	Accurate	Medium	Deterministic
6.9.98	Validate modal/contact form phone number matches schema	Exact	Medium	Deterministic
6.9.99	Validate that the business page contains detailed service/category information	Strong	Heavy	Deterministic
6.9.100	Validate inclusion of service descriptions for AI comprehension	Robust	Heavy	Deterministic
6.9.101	Validate inclusion of brand backstory/history	Present	Medium	Deterministic
6.9.102	Validate inclusion of staff/team information	Present	Medium	Deterministic
6.9.103	Validate inclusion of mission/values statements	Present	Medium	Deterministic
6.9.104	Validate multimedia (photos/videos) supporting authority	Present	Medium	Deterministic
6.9.105	Validate review schema exists or is referenced	Present	Heavy	Deterministic
6.9.106	Validate aggregateRating consistent with site-wide data	Consistent	Heavy	Deterministic
6.9.107	Validate testimonials/trust badges appear on-page	Present	Medium	Deterministic
6.9.108	Validate external review sources linked (Yelp, Trustpilot)	Present	Medium	Deterministic
6.9.109	Validate social posts embedded (if used)	Present	Medium	Deterministic
6.9.110	Validate schema includes entity relationships (founder, memberOf, parentOrg)	Present	Heavy	Deterministic
6.9.111	Validate correct linking of organization to LocalBusiness entity	Accurate	Heavy	Deterministic
6.9.112	Validate presence of foundingDate and foundingLocation	Present	Medium	Deterministic
6.9.113	Validate presence of knowsAbout topics related to business	Present	Medium	Deterministic
6.9.114	Validate presence of hasCredential / certifications	Present	Medium	Deterministic
6.9.115	Validate booking/appointment schema (if applicable)	Present	Heavy	Deterministic
6.9.116	Validate priceRange property	Present	Medium	Deterministic
6.9.117	Validate areaServed matches Offer/service coverage	Accurate	Medium	Deterministic
6.9.118	Validate paymentAccepted property	Present	Medium	Deterministic
6.9.119	Validate currenciesAccepted property	Present	Medium	Deterministic
6.9.120	Validate deliveryLeadTime (if business provides delivery)	Present	Medium	Deterministic
6.9.121	Validate presence of secure HTTPS site	Yes	Heavy	Deterministic
6.9.122	Validate SSL certificate validity and non-expired status	Valid	Heavy	Deterministic
6.9.123	Validate presence of privacyPolicy URL	Present	Medium	Deterministic
6.9.124	Validate presence of termsOfService URL	Present	Medium	Deterministic
6.9.125	Validate securitySeal or trust badges usage (if applicable)	Present	Medium	Deterministic
6.9.126	Validate NAICS or industry metadata (if applicable)	Present	Heavy	Deterministic
6.9.127	Validate businessType accuracy	Accurate	Heavy	Deterministic
6.9.128	Validate isicV4 (industry classification)	Present	Medium	Deterministic
6.9.129	Validate category alignment across schema and page	Consistent	Medium	Deterministic
6.9.130	Validate regional relevance through mentions/about	Strong	Heavy	Deterministic
6.9.131	Validate locality metadata (city/neighborhood)	Present	Heavy	Deterministic
6.9.132	Validate correct use of AdministrativeArea / sublocality	Accurate	Medium	Deterministic
6.9.133	Validate region-specific services	Correct	Medium	Deterministic
6.9.134	Validate appointmentRequired property	Accurate	Heavy	Deterministic
6.9.135	Validate scheduling information (sameAs to booking system)	Present	Heavy	Deterministic
6.9.136	Validate booking lead times	Present	Medium	Deterministic
6.9.137	Validate walk-in policy if applicable	Present	Medium	Deterministic
6.9.138	Validate language alternates via hreflang	Present	Heavy	Deterministic
6.9.139	Validate schema language (inLanguage)	Correct	Heavy	Deterministic
6.9.140	Validate translated business details match main language	High parity	Medium	Deterministic
6.9.141	Validate multi-language sameAs profiles	Present	Medium	Deterministic
6.9.142	Validate service-specific properties (e.g., serviceOutput, serviceType)	Present	Heavy	Deterministic
6.9.143	Validate service availability across serviceArea	Accurate	Heavy	Deterministic
6.9.144	Validate estimatedCost (if used)	Present	Medium	Deterministic
6.9.145	Validate required qualifications for service providers	Present	Medium	Deterministic
6.9.146	Validate organization description written for AI comprehension	High clarity	Heavy	Deterministic
6.9.147	Validate structured service lists embedded in schema	Present	Heavy	Deterministic
6.9.148	Validate entity embeddings: about/mentions covering major topics	Strong	Medium	Deterministic
6.9.149	Validate absence of contradictory semantic signals	Clean	Medium	Deterministic
6.9.150	Validate organization represented with consistent tone/identity across pages	Unified	Medium	Deterministic
6.9.151	Validate business displays required legal disclaimers	Present	Heavy	Deterministic
6.9.152	Validate business licensing jurisdiction matches address	Accurate	Heavy	Deterministic
6.9.153	Validate legalName consistency across schema + page	Exact	Medium	Deterministic
6.9.154	Validate compliance-related microdata if industry requires (HVAC, medical, legal)	Present	Medium	Deterministic
6.9.155	Validate insurance metadata (if applicable)	Present	Medium	Deterministic
6.9.156	Validate numberOfEmployees (if available)	Present	Heavy	Deterministic
6.9.157	Validate employee/person schema for key staff members	Present	Heavy	Deterministic
6.9.158	Validate founder or key team members referenced	Present	Medium	Deterministic
6.9.159	Validate employee roles match schema responsibilities	Accurate	Medium	Deterministic
6.9.160	Validate makesOffer list is complete and accurate	Strong	Heavy	Deterministic
6.9.161	Validate Offer → priceSpecification accuracy	Accurate	Heavy	Deterministic
6.9.162	Validate service-specific subtypes (HVAC, plumbing, roofing, etc.)	Correct	Medium	Deterministic
6.9.163	Validate long-form service descriptions included in schema	Present	Medium	Deterministic
6.9.164	Validate serviceArea overlap with Offer delivery regions	Matched	Medium	Deterministic
6.9.165	Validate amenityFeature (parking, wheelchair access, etc.)	Present	Heavy	Deterministic
6.9.166	Validate petsAllowed (if applicable)	Correct	Medium	Deterministic
6.9.167	Validate smokingAllowed or other environmental attributes	Accurate	Medium	Deterministic
6.9.168	Validate noiseLevel if relevant (restaurants, venues)	Present	Medium	Deterministic
6.9.169	Validate CDN delivery of primary images	Present	Heavy	Deterministic
6.9.170	Validate correct caching parameters for business assets	Accurate	Heavy	Deterministic
6.9.171	Validate image compression + WebP availability	Present	Medium	Deterministic
6.9.172	Validate lazy-loading of non-critical images	Correct	Medium	Deterministic
6.9.173	Validate schema present on all core pages (Home, About, Contact)	Present	Heavy	Deterministic
6.9.174	Validate organization @id matches across all pages	Exact	Heavy	Deterministic
6.9.175	Validate local business details propagated to service pages	Consistent	Medium	Deterministic
6.9.176	Validate brand identity consistent across inner pages	Strong	Medium	Deterministic
6.9.177	Validate business exists and matches identity on Bing Places	Consistent	Heavy	Deterministic
6.9.178	Validate business exists and matches on Yelp	Present	Medium	Deterministic
6.9.179	Validate social verification (e.g., Facebook verification badge)	Present	Medium	Deterministic
6.9.180	Validate business presence in Apple Business Connect	Present	Medium	Deterministic
6.9.181	Validate strong entity linking via sameAs, about, mentions	Strong	Heavy	Deterministic
6.9.182	Validate @id chaining across Organization → LocalBusiness → Service pages	Accurate	Heavy	Deterministic
6.9.183	Validate schema fits into global knowledge graph (no ambiguity)	Clean	Heavy	Deterministic
6.9.184	Validate wikidata-like identifiers if provided	Accurate	Medium	Deterministic
6.9.185	Validate no circular entity references	None	Medium	Deterministic
6.9.186	Validate category uniqueness (not overlapping with unrelated sectors)	Clear	Heavy	Deterministic
6.9.187	Detect schema signals that conflict with category intent	None	Heavy	Deterministic
6.9.188	Validate competitor-related mentions handled correctly (no confusion)	Accurate	Medium	Deterministic
6.9.189	Validate niche-category enrichment keywords	Present	Medium	Deterministic
6.9.190	Validate parentOrganization links for chains/franchises	Present	Heavy	Deterministic
6.9.191	Validate memberOf networks, associations, industry groups	Present	Heavy	Deterministic
6.9.192	Validate department/branch hierarchy if applicable	Accurate	Medium	Deterministic
6.9.193	Validate service areas differ between branches (if multi-location)	Correct	Medium	Deterministic
6.9.194	Validate internal links to About, Contact, Services pages	Present	Heavy	Deterministic
6.9.195	Validate crawlability of key business pages (non-blocked robots)	Yes	Heavy	Deterministic
6.9.196	Validate breadcrumbs schema aligns with business hierarchy	Accurate	Medium	Deterministic
6.9.197	Validate internal anchor-text consistency (brand + service terms)	Strong	Medium	Deterministic
6.9.198	Validate organization description optimized for AI embeddings	High clarity	Heavy	Deterministic
6.9.199	Validate service descriptions optimized for AI retrieval models	Strong	Heavy	Deterministic
6.9.200	Validate internal content structured for multimodal AI (images, videos)	Present	Medium	Deterministic
6.9.201	Validate presence of structured context tokens (entities/topics)	Present	Medium	Deterministic
6.9.202	Validate long-term brand consistency (across years/domains)	Stable	Heavy	Deterministic
6.9.203	Detect domain changes or migrations and verify schema continuity	Accurate	Heavy	Deterministic
6.9.204	Validate review velocity stability across years	Natural	Medium	Deterministic
6.9.205	Validate absence of conflicting historical NAP data	Clean	Medium	Deterministic
6.9.206	Validate no broken URLs in schema (logo, images, sameAs)	200	Heavy	Deterministic
6.9.207	Validate schema passes Google Rich Results Test	Pass	Heavy	Deterministic
6.9.208	Validate schema passes Schema.org validator	Pass	Heavy	Deterministic
6.9.209	Validate organization schema present site-wide without conflict	Yes	Heavy	Deterministic
6.9.210	Compute full Organization/LocalBusiness composite score	>= 90%	Critical	Deterministic

6.9 Organization / LocalBusiness / Business Profile Schema Suite

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