90 checks in Schema, Local, Trust, Deep Audit. AI-assisted Scored in the Deep Audit's AI analysis pass.
| ID | Check | Passes when |
|---|---|---|
| 6.22.01 | Detect author identity on all content pages | Present |
| 6.22.02 | Validate Author schema (Person) exists with complete fields | Complete |
| 6.22.03 | Validate author bio present on article pages | Present |
| 6.22.04 | Validate credentials listed (degrees, certifications, experience) | Accurate |
| 6.22.05 | Validate bio matches schema (no contradictions) | High parity |
| 6.22.06 | Validate author has profile page with full background details | Present |
| 6.22.07 | Validate expert authorship for YMYL topics | Required |
| 6.22.08 | Validate author image authenticity (real person, not stock) | Authentic |
| 6.22.09 | Validate content demonstrates real-world experience | Strong |
| 6.22.10 | Validate “Experience” examples included (case studies, anecdotes) | Present |
| 6.22.11 | Validate About page shows company history & background | Strong |
| 6.22.12 | Validate editorial transparency (“Who wrote this?” “Why trust us?”) | Present |
| 6.22.13 | Validate revision/update logs included on articles | Present |
| 6.22.14 | Validate citations and credible sources throughout content | Present |
| 6.22.15 | Validate external mentions from reputable sources | Present |
| 6.22.16 | Validate awards, certifications, or accreditations listed | Present |
| 6.22.17 | Validate partnerships, collaborations, or publications | Present |
| 6.22.18 | Validate expert quotes or third‑party endorsements | Present |
| 6.22.19 | Validate HTTPS security & SSL validity | Valid |
| 6.22.20 | Validate privacy policy exists and is compliant | Present |
| 6.22.21 | Validate terms & conditions present | Present |
| 6.22.22 | Validate contact information present & verifiable | Accurate |
| 6.22.23 | Validate cookie policy and GDPR/CCPA disclosures | Present |
| 6.22.24 | Validate business registration info (if applicable) | Present |
| 6.22.25 | Validate secure payment indicators (for ecommerce) | Present |
| 6.22.26 | Validate trust badges or certifications visible (SSL, PCI, verified) | Present |
| 6.22.27 | Validate customer service availability (email/phone/chat) | Present |
| 6.22.28 | Validate refund/return policies clear | Clear |
| 6.22.29 | Validate content meets baseline E‑E‑A‑T thresholds | Pass |
| 6.22.30 | Compute partial E‑E‑A‑T score for Chunk 1 | Complete |
| 6.22.31 | Validate full About page exists with mission, story, leadership | Present |
| 6.22.32 | Validate leadership team details (names, roles, bios) | Present |
| 6.22.33 | Validate business address verifiable | Accurate |
| 6.22.34 | Validate business phone number verifiable | Accurate |
| 6.22.35 | Validate regulatory compliance references (if applicable) | Present |
| 6.22.36 | Validate real team photos (no stock images for staff) | Authentic |
| 6.22.37 | Validate third‑party reviews present (Google, Trustpilot, etc.) | Present |
| 6.22.38 | Validate review authenticity (no clear manipulation) | Clean |
| 6.22.39 | Validate backlink profile from authoritative sites | Strong |
| 6.22.40 | Validate press or media mentions (PR) | Present |
| 6.22.41 | Validate business listed in major directories | Present |
| 6.22.42 | Validate editorial policy page exists | Present |
| 6.22.43 | Validate content fact‑checked by qualified reviewer | Present |
| 6.22.44 | Validate source citations meet academic/journalistic standards | Strong |
| 6.22.45 | Validate external sources authoritative (.gov, .edu, industry) | Strong |
| 6.22.46 | Validate article update cycle documented (last reviewed date) | Present |
| 6.22.47 | Validate domain age (older domains = higher trust) | Established |
| 6.22.48 | Validate DNS & WHOIS transparency (business visible) | Transparent |
| 6.22.49 | Validate no malware or blacklist flags | Clean |
| 6.22.50 | Validate subdomains secured (HTTPS and certs valid) | Secure |
| 6.22.51 | Validate every article has an author attributed | Present |
| 6.22.52 | Validate every author page lists all authored articles | Present |
| 6.22.53 | Validate consistent author formatting across site | Consistent |
| 6.22.54 | Validate no anonymous authorship on important pages | Clean |
| 6.22.55 | Validate content includes expert-level terminology where appropriate | Strong |
| 6.22.56 | Validate author/brand entity resolvable by AI (sameAs, schema, bios) | Strong |
| 6.22.57 | Validate sentiment across web consistent with trust signals | Stable |
| 6.22.58 | Validate AI-detectable fact density (no fluff content) | Strong |
| 6.22.59 | Validate site meets advanced E‑E‑A‑T guidelines | Pass |
| 6.22.60 | Compute partial E‑E‑A‑T score for Chunk 2 | Complete |
| 6.22.61 | Validate factual accuracy across all claims | Accurate |
| 6.22.62 | Validate statistics include source citations | Present |
| 6.22.63 | Validate medical/legal/financial claims sourced properly | Mandatory |
| 6.22.64 | Validate quotes attributed to correct individuals | Accurate |
| 6.22.65 | Validate no broken outbound citations | Clean |
| 6.22.66 | Validate firsthand experience (photos, results, examples) | Present |
| 6.22.67 | Validate expert commentary integrated throughout content | Present |
| 6.22.68 | Validate content includes real test results or case data | Strong |
| 6.22.69 | Validate author/company has documented experience in field | Strong |
| 6.22.70 | Validate authoritative backlinks referencing content | Strong |
| 6.22.71 | Validate cited experts and institutions credible | High trust |
| 6.22.72 | Validate content linked from reputable industry sites | Present |
| 6.22.73 | Validate brand listed in industry/association directories | Present |
| 6.22.74 | Validate all legal pages updated within last 12 months | Recent |
| 6.22.75 | Validate content disclaimers for sensitive categories | Present |
| 6.22.76 | Validate content neutrality (not misleading/manipulative) | Neutral |
| 6.22.77 | Validate internal compliance docs exist (editorial, accuracy, ethics) | Present |
| 6.22.78 | Validate content structured for AI extraction (clear sections, entities) | Strong |
| 6.22.79 | Validate author/brand is AI-recognizable across web (KG, schema, bios) | Recognizable |
| 6.22.80 | Validate AI consistency across multilingual versions | High parity |
| 6.22.81 | Validate semantic entity linking clean (no contradictory associations) | Clean |
| 6.22.82 | Validate brand reputation consistent across major platforms | Stable |
| 6.22.83 | Validate leadership credentials authoritative & verifiable | Verified |
| 6.22.84 | Validate brand shows thought leadership (whitepapers, webinars) | Present |
| 6.22.85 | Validate awards and recognitions verifiable | Verified |
| 6.22.86 | Validate all E‑E‑A‑T signals consistent across the site | Consistent |
| 6.22.87 | Validate no outdated or contradictory trust signals | Clean |
| 6.22.88 | Validate E‑E‑A‑T improvements reflected in structured data | Accurate |
| 6.22.89 | Validate overall trust score aligns with AI evaluation | Strong |
| 6.22.90 | Compute full E‑E‑A‑T/Trust composite score for Section 6.22 | >= 90% |
← 6.21 Social Profiles / Social Metadata / Brand Signals Suite6.23 UX / Interaction Signals / Engagement & Behavioral Metrics Suite →
A Deep Audit scores every check here that applies to your page, then an AI pass of up to 150 checks. Included on Pro and Ultra, or $9 for one audit.
See plansMachine-readable: catalog totals and the full catalog as JSON (IDs, section, weight, status).