100 checks in Schema, Local, Trust, Deep Audit. Automated Its subsection has a live automated checker in the engine.
| ID | Check | Passes when |
|---|---|---|
| 6.62.01 | Validate monthly review count detected | Detected |
| 6.62.02 | Validate review velocity trend (MoM) | Stable or increasing |
| 6.62.03 | Detect review gaps longer than 60 days | None |
| 6.62.04 | Validate review distribution evenly spread over time | Even |
| 6.62.05 | Detect abnormal review spikes | None |
| 6.62.06 | Validate long‑term review trend (12‑month) | Healthy |
| 6.62.07 | Detect seasonal review pattern anomalies | Minimal |
| 6.62.08 | Validate new reviews each quarter | Present |
| 6.62.09 | Detect sudden velocity drops | None |
| 6.62.10 | Validate review cadence vs. competitors | Competitive |
| ID | Check | Passes when |
|---|---|---|
| 6.62.11 | Validate reviews across all major platforms (Google, Yelp, FB, etc.) | Multi‑platform |
| 6.62.12 | Validate platform review velocity consistency | Consistent |
| 6.62.13 | Detect missing reviews on any critical platform | None |
| 6.62.14 | Validate reviews correctly mapped to locations | Correct |
| 6.62.15 | Validate review timestamps valid & in-range | Valid |
| 6.62.16 | Detect orphan platforms (created but no reviews) | None |
| 6.62.17 | Validate aggregate review count across platforms | Accurate |
| 6.62.18 | Detect duplicated review content across platforms | Minimal |
| 6.62.19 | Validate NAP consistency between review platforms | Consistent |
| 6.62.20 | Validate platform mix appropriate for industry | Appropriate |
| ID | Check | Passes when |
|---|---|---|
| 6.62.21 | Validate overall rating average | ≥ 4.0 |
| 6.62.22 | Validate rating trend stable over time | Stable |
| 6.62.23 | Validate 1‑star review share low | Low |
| 6.62.24 | Validate 5‑star review share not unnaturally high | Balanced |
| 6.62.25 | Detect rating manipulation indicators | None |
| 6.62.26 | Validate mid‑range (3–4 star) reviews present | Present |
| 6.62.27 | Detect sudden rating drops after incidents | None |
| 6.62.28 | Validate rating consistency across platforms | Consistent |
| 6.62.29 | Validate rating health by location (for multi‑location) | Healthy |
| 6.62.30 | Validate long‑term rating volatility low | Low |
| ID | Check | Passes when |
|---|---|---|
| 6.62.31 | Validate overall sentiment baseline | Positive |
| 6.62.32 | Validate extracted topics match services offered | Matching |
| 6.62.33 | Detect repeated negative themes or complaints | None |
| 6.62.34 | Validate review text length distribution healthy | Healthy |
| 6.62.35 | Validate AI summary of review corpus matches ground truth | Consistent |
| 6.62.36 | Detect emotionally extreme or polarized language trends | Minimal |
| 6.62.37 | Validate presence of service‑specific positive mentions | Present |
| 6.62.38 | Detect unresolved recurring pain points | None |
| 6.62.39 | Validate language appropriateness & professionalism | Appropriate |
| 6.62.40 | Validate sentiment patterns stable over time | Stable |
| ID | Check | Passes when |
|---|---|---|
| 6.62.41 | Validate no major review platform penalties visible | None |
| 6.62.42 | Validate profiles verified/claimed by business | Verified |
| 6.62.43 | Detect mismatched branding between profiles | None |
| 6.62.44 | Validate business category alignment across platforms | Aligned |
| 6.62.45 | Detect sudden bulk removal of reviews | None |
| 6.62.46 | Validate listing details (hours, phone) match reviews context | Matching |
| 6.62.47 | Detect obvious competitor attack patterns in reviews | None |
| 6.62.48 | Validate review guidelines compliance (no incentives visible) | Compliant |
| 6.62.49 | Validate profile completeness on each platform | Complete |
| 6.62.50 | Validate overall review footprint trustworthy | Trustworthy |
| ID | Check | Passes when |
|---|---|---|
| 6.62.51 | Detect abnormal reviewer name patterns | None |
| 6.62.52 | Detect unusual geographic reviewer locations | Minimal |
| 6.62.53 | Validate reviewer accounts look legitimate | Legitimate |
| 6.62.54 | Detect repetitive or templated language | None |
| 6.62.55 | Validate review timing not unnaturally clustered | Natural |
| 6.62.56 | Detect suspicious patterns tied to campaigns | None |
| 6.62.57 | Detect high proportion of no‑profile‑photo accounts | Low |
| 6.62.58 | Detect reviews with identical syntax across businesses | None |
| 6.62.59 | Validate platform fraud indicators not triggered | Clean |
| 6.62.60 | Validate fake review risk scoring low | Low |
| ID | Check | Passes when |
|---|---|---|
| 6.62.61 | Validate owner responds to reviews | Active |
| 6.62.62 | Validate response tone professional & empathetic | Professional |
| 6.62.63 | Detect excessive response delays | Minimal |
| 6.62.64 | Validate negative reviews receive detailed responses | Addressed |
| 6.62.65 | Validate patterns of complaint resolution visible | Visible |
| 6.62.66 | Detect defensive or hostile owner tone | None |
| 6.62.67 | Validate thank‑you responses to positive reviews | Present |
| 6.62.68 | Validate responses do not reveal sensitive data | Safe |
| 6.62.69 | Validate multi‑location response behavior consistent | Consistent |
| 6.62.70 | Validate owner engagement trend stable or improving | Improving |
| ID | Check | Passes when |
|---|---|---|
| 6.62.71 | Validate correlation between review events and lead spikes | Correlated |
| 6.62.72 | Validate high‑impact reviews (detailed, long) present | Present |
| 6.62.73 | Detect reviews referencing conversions (calls, bookings) | Present |
| 6.62.74 | Validate reviews mention service quality & outcomes | Mentioned |
| 6.62.75 | Validate reviews support core value propositions | Supportive |
| 6.62.76 | Detect reviews mentioning price shock or distrust | Minimal |
| 6.62.77 | Validate reviews indicate repeat customer behavior | Present |
| 6.62.78 | Validate reviews highlight speed, reliability or expertise | Highlighted |
| 6.62.79 | Detect reviews indicating friction in onboarding/booking | Minimal |
| 6.62.80 | Validate review content supports brand promises | Aligned |
| ID | Check | Passes when |
|---|---|---|
| 6.62.81 | Validate cross‑platform rating & sentiment consistency | Consistent |
| 6.62.82 | Validate long‑term review footprint stable | Stable |
| 6.62.83 | Detect any major trust shocks (PR crises reflected in reviews) | None |
| 6.62.84 | Validate AI‑generated review summary safe & accurate | Accurate |
| 6.62.85 | Validate no contradictions between reviews & marketing claims | None |
| 6.62.86 | Validate review corpus supports Local SEO trust factors | Supportive |
| 6.62.87 | Validate review profile unlikely to trigger spam/manual review | Low risk |
| 6.62.88 | Validate cross‑language reviews (if any) consistent | Consistent |
| 6.62.89 | Validate industry‑specific expectations reflected positively | Positive |
| 6.62.90 | Validate trajectory of trust signals improving | Improving |
| 6.62.91 | Validate review data completeness for scoring | Complete |
| 6.62.92 | Detect any silent gaps in historical review data | None |
| 6.62.93 | Validate robustness of review dataset for AI modeling | Robust |
| 6.62.94 | Validate outlier handling in rating & sentiment scoring | Correct |
| 6.62.95 | Validate monitoring cadence for review changes | Active |
| 6.62.96 | Validate integration of review insights into operations | Integrated |
| 6.62.97 | Validate readiness for AI surfaces (AI Overviews, assistants) | Ready |
| 6.62.98 | Validate review profile safe for prominent AI summarization | Safe |
| 6.62.99 | Validate no systemic risks in review footprint | None |
| 6.62.100 | Compute Review Velocity, Rating Health & Trust Master Score | Finalized |
← 6.61 Content Quality, NLP Signals, EEAT, Topic Depth & AI-Ranking Readiness6.63 Local Citations & NAP Consistency →
A Deep Audit scores every check here that applies to your page, then an AI pass of up to 150 checks. Included on Pro and Ultra, or $9 for one audit.
See plansMachine-readable: catalog totals and the full catalog as JSON (IDs, section, weight, status).