6.63 Local Citations & NAP Consistency

60 checks in Schema, Local, Trust, Deep Audit. Automated Its subsection has a live automated checker in the engine.

ID	Check	Passes when	Weight	Runs
6.63.01	Validate business name identical across citations	Identical	Critical	Deterministic
6.63.02	Validate street address formatting consistent	Consistent	Critical	Deterministic
6.63.03	Validate primary phone number consistent	Consistent	Critical	Deterministic
6.63.04	Validate canonical website URL matches across listings	Matching	Heavy	Deterministic
6.63.05	Detect outdated prior business names	None	Heavy	Deterministic
6.63.06	Validate ZIP/postcode accuracy	Accurate	Heavy	Deterministic
6.63.07	Detect alternate spellings or abbreviations of name	None	Medium	Deterministic
6.63.08	Detect mismatched suite/unit numbers	None	Medium	Deterministic
6.63.09	Validate phone formatting (local vs international) uniform	Uniform	Medium	Deterministic
6.63.10	Detect mismatched click-to-call numbers	None	Medium	Deterministic

ID	Check	Passes when	Weight	Runs
6.63.11	Validate presence in required national directories	Present	Heavy	Deterministic
6.63.12	Validate presence in required local directories	Present	Heavy	Deterministic
6.63.13	Validate presence in industry-specific directories	Present	Heavy	Deterministic
6.63.14	Validate citation data matches website	Matching	Medium	Deterministic
6.63.15	Detect duplicate directory entries	None	Medium	Deterministic
6.63.16	Validate completeness of citation fields	Complete	Medium	Deterministic
6.63.17	Validate hours of operation consistent	Consistent	Medium	Deterministic
6.63.18	Validate service categories aligned	Aligned	Medium	Deterministic
6.63.19	Detect business description mismatches	None	Medium	Deterministic
6.63.20	Validate citation URLs resolve correctly	Functional	Medium	Deterministic

ID	Check	Passes when	Weight	Runs
6.63.21	Detect duplicate business profiles across directories	None	Heavy	Deterministic
6.63.22	Detect outdated NAP clusters	None	Heavy	Deterministic
6.63.23	Detect merged or incorrect business associations	None	Heavy	Deterministic
6.63.24	Validate corrected citations reflect updated NAP	Reflected	Medium	Deterministic
6.63.25	Validate no suspension-risk citations	None	Medium	Deterministic
6.63.26	Detect aggregator feed mismatches	None	Medium	Deterministic
6.63.27	Detect competitor hijacking attempts	None	Medium	Deterministic
6.63.28	Detect spam or fake directory entries	None	Medium	Deterministic
6.63.29	Validate prior addresses removed	Removed	Medium	Deterministic
6.63.30	Validate prior phone numbers removed	Removed	Medium	Deterministic

ID	Check	Passes when	Weight	Runs
6.63.31	Validate business entity consistent across all directories	Consistent	Heavy	Deterministic
6.63.32	Validate semantic variations of business name aligned	Aligned	Heavy	Deterministic
6.63.33	Detect entity fragmentation (multiple identity clusters)	None	Medium	Deterministic
6.63.34	Detect conflicting business categories across directories	None	Medium	Deterministic
6.63.35	Validate business entity recognized by AI/LLMs	Recognized	Medium	Deterministic
6.63.36	Validate external references do not contradict core identity	Not contradicting	Medium	Deterministic
6.63.37	Validate citation descriptions semantically similar	Similar	Medium	Deterministic
6.63.38	Detect outdated entity attributes (category, hours, services)	None	Medium	Deterministic
6.63.39	Validate consistent entity clustering across the web	Consistent	Medium	Deterministic
6.63.40	Validate directories use correct LocalBusiness subtype	Correct	Medium	Deterministic

ID	Check	Passes when	Weight	Runs
6.63.41	Validate presence in high-authority national directories	Present	Heavy	Deterministic
6.63.42	Validate geo-relevant directories strong	Strong	Heavy	Deterministic
6.63.43	Validate industry-specific directories authoritative	Strong	Medium	Deterministic
6.63.44	Validate recency of citation updates	Recent	Medium	Deterministic
6.63.45	Validate citations not flagged as spam	Clean	Medium	Deterministic
6.63.46	Validate structured data matches citation NAP	Matching	Medium	Deterministic
6.63.47	Validate business category aligned across citations	Aligned	Medium	Deterministic
6.63.48	Validate citations include brand imagery/logo	Present	Medium	Deterministic
6.63.49	Detect outdated or inconsistent brand messaging	None	Medium	Deterministic
6.63.50	Validate citation descriptions high quality	High quality	Medium	Deterministic

ID	Check	Passes when	Weight	Runs
6.63.51	Validate cross-platform NAP consistency stable	Stable	Heavy	Deterministic
6.63.52	Validate business identity unambiguous across web	Unambiguous	Heavy	Deterministic
6.63.53	Detect latent NAP conflicts not surfaced elsewhere	None	Medium	Deterministic
6.63.54	Validate local citations reinforce entity authority	Reinforcing	Medium	Deterministic
6.63.55	Validate directories send correct category signals	Correct	Medium	Deterministic
6.63.56	Detect mismatched service descriptions across directories	None	Medium	Deterministic
6.63.57	Validate all citation URLs crawlable	Crawlable	Medium	Deterministic
6.63.58	Validate all citation pages indexable	Indexable	Medium	Deterministic
6.63.59	Detect spammy low-quality citations harming trust	None	Medium	Deterministic
6.63.60	Compute Final Local Citation Consistency Score	Finalized	Critical	Deterministic

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