Home / Check catalog / 6. Schema, Local, Trust, Deep Audit / 6.66 Proximity, GEO-Relevance & Map Position Weighting

6.66 Proximity, GEO-Relevance & Map Position Weighting

90 checks in Schema, Local, Trust, Deep Audit. AI-assisted Scored in the Deep Audit's AI analysis pass.

Proximity Signals — User-to-Business Distance & GEO-Center Matching

IDCheckPasses whenWeightRuns
6.66.01Measure centroid distance between searcher and businessAccurateCriticalDeterministic + AI
6.66.02Validate listing geocode resolves correctlyCorrectCriticalDeterministic + AI
6.66.03Validate primary map pin positioned accuratelyAccurateHeavyDeterministic + AI
6.66.04Detect proximity suppression (Google adjusting visibility)NoneHeavyDeterministic + AI
6.66.05Validate centroid-to-service-area alignmentAlignedMediumDeterministic + AI
6.66.06Detect proximity mismatch across mobile vs desktopNoneMediumDeterministic + AI

GEO-Relevance Signals — Locality, Region, Neighborhood, Grid-Matching

IDCheckPasses whenWeightRuns
6.66.07Validate listing aligns with searcher’s micro-localityAlignedHeavyDeterministic + AI
6.66.08Validate neighborhood-level entity relevanceStrongHeavyDeterministic + AI
6.66.09Detect region mismatch between user query and listingNoneMediumDeterministic + AI
6.66.10Validate map grid density matches competitive zoneMatchingMediumDeterministic + AI

Category Alignment — Query Intent Matching & Relevant Service Focus

IDCheckPasses whenWeightRuns
6.66.11Validate primary category aligns with search intentAlignedCriticalDeterministic + AI
6.66.12Validate secondary categories relevantRelevantHeavyDeterministic + AI
6.66.13Detect irrelevant categories inflating rankingNoneMediumDeterministic + AI
6.66.14Validate category/keyword match strengthStrongMediumDeterministic + AI
6.66.15Validate service-specific Google categories presentPresentMediumDeterministic + AI

Prominence Signals — Local Popularity & Entity Strength

IDCheckPasses whenWeightRuns
6.66.16Validate brand prominence comparable to top-ranked competitorsStrongHeavyDeterministic + AI
6.66.17Validate entity backlinks support local authoritySupportingHeavyDeterministic + AI
6.66.18Detect missing prominent citationsNoneMediumDeterministic + AI
6.66.19Validate online footprint wide enough to influence prominenceWideMediumDeterministic + AI
6.66.20Detect brand dilution reducing prominenceNoneMediumDeterministic + AI

Behavioral Signals — Clicks, Dwell, User Satisfaction

IDCheckPasses whenWeightRuns
6.66.21Validate local pack CTR strongStrongHeavyDeterministic + AI
6.66.22Validate user dwell time on listing healthyHealthyHeavyDeterministic + AI
6.66.23Detect pogo-sticking (users leaving then selecting competitor)NoneMediumDeterministic + AI
6.66.24Validate call clicks & CTA engagement competitiveCompetitiveMediumDeterministic + AI
6.66.25Validate driving-direction requests stableStableMediumDeterministic + AI

Trust Signals — Spam Resistance & Listing Integrity

IDCheckPasses whenWeightRuns
6.66.26Validate listing free of spam markersCleanHeavyDeterministic + AI
6.66.27Validate business info trustworthy & consistentTrustworthyHeavyDeterministic + AI
6.66.28Detect category stuffingNoneMediumDeterministic + AI
6.66.29Detect fake or misleading address patternsNoneMediumDeterministic + AI
6.66.30Compute Local Pack Rank Base ScoreFinalizedCriticalDeterministic + AI

Brand Authority — Search Demand, Brand Queries & Entity Strength

IDCheckPasses whenWeightRuns
6.66.31Validate direct brand search volume stable or risingRisingCriticalDeterministic + AI
6.66.32Validate branded clicks > unbranded baseline for categoryStrongHeavyDeterministic + AI
6.66.33Validate searchers include modifiers (near me, location)PresentHeavyDeterministic + AI
6.66.34Validate branded CTR in Local Pack competitiveCompetitiveMediumDeterministic + AI
6.66.35Detect missing branded entity associationsNoneMediumDeterministic + AI

Entity Prominence — Web-Wide Signals of Business Importance

IDCheckPasses whenWeightRuns
6.66.36Validate entity appears in authoritative business directoriesPresentHeavyDeterministic + AI
6.66.37Validate entity recognized by search engine knowledge panelsRecognizedHeavyDeterministic + AI
6.66.38Validate entity has consistent web footprintConsistentMediumDeterministic + AI
6.66.39Detect prominence gaps vs top competitorsNoneMediumDeterministic + AI
6.66.40Validate entity authority growth over timeGrowingMediumDeterministic + AI

Local Citation Authority — Signal Strength & Platform Value

IDCheckPasses whenWeightRuns
6.66.41Validate high-authority citations indexedIndexedHeavyDeterministic + AI
6.66.42Validate citations match core NAPMatchingHeavyDeterministic + AI
6.66.43Validate structured citations provide consistent dataConsistentMediumDeterministic + AI
6.66.44Detect citation spam or duplicationNoneMediumDeterministic + AI
6.66.45Validate citations contribute directly to prominenceContributiveMediumDeterministic + AI

Review Prominence — Review Count, Recency, Balance & Impact

IDCheckPasses whenWeightRuns
6.66.46Validate review count competitiveCompetitiveCriticalDeterministic + AI
6.66.47Validate review recency strongRecentHeavyDeterministic + AI
6.66.48Validate balance of positive/negative reviews healthyBalancedHeavyDeterministic + AI
6.66.49Validate review velocity steadySteadyMediumDeterministic + AI
6.66.50Detect sentiment inconsistenciesNoneMediumDeterministic + AI

Engagement Authority — User Interaction Metrics & Signal Quality

IDCheckPasses whenWeightRuns
6.66.51Validate listing visitors engage with CTAsEngagingHeavyDeterministic + AI
6.66.52Validate map interactions (zoom-ins, direction taps) strongStrongHeavyDeterministic + AI
6.66.53Detect low engagement compared to impressionsNoneMediumDeterministic + AI
6.66.54Validate behavioral patterns consistentConsistentMediumDeterministic + AI
6.66.55Validate local intent indicators from usersPresentMediumDeterministic + AI

Trust & Spam Resistance — Signals of Legitimacy & Clean Data

IDCheckPasses whenWeightRuns
6.66.56Validate listing trusted by algorithmsTrustedHeavyDeterministic + AI
6.66.57Detect spam flags, mismatched categories, or suspicious editsNoneHeavyDeterministic + AI
6.66.58Validate owner-verified info stableStableMediumDeterministic + AI
6.66.59Validate listing history cleanCleanMediumDeterministic + AI
6.66.60Compute Prominence Authority ScoreFinalizedCriticalDeterministic + AI

Distance Factors — GEO-Proximity & Service Area Alignment

IDCheckPasses whenWeightRuns
6.66.61Validate business location accurate in MapsAccurateCriticalDeterministic + AI
6.66.62Validate service radius appropriate for categoryAppropriateHeavyDeterministic + AI
6.66.63Validate user distance to business favorable vs competitorsFavorableHeavyDeterministic + AI
6.66.64Detect mismatched service areasNoneMediumDeterministic + AI
6.66.65Validate address type (SAB vs storefront) correctCorrectMediumDeterministic + AI

Query Matching — Intent Alignment & Keyword Relevance

IDCheckPasses whenWeightRuns
6.66.66Validate category matches top ranking queriesMatchingHeavyDeterministic + AI
6.66.67Validate primary keywords appear in listingPresentHeavyDeterministic + AI
6.66.68Validate business description reinforces relevanceReinforcingMediumDeterministic + AI
6.66.69Detect irrelevant keywords or mismatchesNoneMediumDeterministic + AI
6.66.70Validate listing optimized for high-intent queriesOptimizedMediumDeterministic + AI

Competitive Positioning — Ranking Parity & Gap Detection

IDCheckPasses whenWeightRuns
6.66.71Validate ranking position competitiveCompetitiveHeavyDeterministic + AI
6.66.72Validate content depth > competitorsSuperiorHeavyDeterministic + AI
6.66.73Validate review quality > competitorsSuperiorMediumDeterministic + AI
6.66.74Detect competitor authority outliersNoneMediumDeterministic + AI
6.66.75Validate citation profile competitiveCompetitiveMediumDeterministic + AI

Visibility Factors — Impressions, Exposure & Maximum Reach

IDCheckPasses whenWeightRuns
6.66.76Validate impressions rising over timeRisingHeavyDeterministic + AI
6.66.77Validate exposure to local discovery queries strongStrongHeavyDeterministic + AI
6.66.78Validate listing appears for related/secondary queriesPresentMediumDeterministic + AI
6.66.79Validate brand appears in “People Also Search For”AppearingMediumDeterministic + AI
6.66.80Detect missing visibility in top relevant SERPsNoneMediumDeterministic + AI

AI Signals — Entity Recognition, Kg Relevance & NLP Match

IDCheckPasses whenWeightRuns
6.66.81Validate entity recognized consistently by LLMsRecognizedHeavyDeterministic + AI
6.66.82Validate KG associations correct (category, geo, brand)CorrectHeavyDeterministic + AI
6.66.83Validate query embeddings match business descriptionMatchingMediumDeterministic + AI
6.66.84Detect semantic drift across platformsNoneMediumDeterministic + AI
6.66.85Validate AI-generated summaries reflect correct identityAccurateMediumDeterministic + AI

Final — Local Pack Rank Score

IDCheckPasses whenWeightRuns
6.66.86Validate holistic score across distance, relevance, prominenceValidatedHeavyDeterministic + AI
6.66.87Validate consistency across SERP featuresConsistentHeavyDeterministic + AI
6.66.88Detect ranking volatilityNoneMediumDeterministic + AI
6.66.89Validate long-term upward trajectoryUpwardMediumDeterministic + AI
6.66.90Compute Final Local Pack Rank Strength ScoreFinalizedCriticalDeterministic + AI

← 6.65 Brand Search Demand, Query Volume & Trend Intelligence6.67 Off-Page Local Reputation Graph →

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