Brand Mentions — Local Web, News, Blogs & Community Sources
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.67.01 | Validate brand mentioned across local web sources | Present | Heavy | Deterministic + AI |
| 6.67.02 | Validate brand mentioned in local blogs | Present | Heavy | Deterministic + AI |
| 6.67.03 | Validate brand mentioned in community forums | Present | Heavy | Deterministic + AI |
| 6.67.04 | Validate mentions contextually positive | Positive | Medium | Deterministic + AI |
| 6.67.05 | Detect negative mentions or disputes | None | Medium | Deterministic + AI |
External Authority — Domain Strength & Trust-Flow
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.67.06 | Validate off-page authority signals present | Present | Heavy | Deterministic + AI |
| 6.67.07 | Validate trust-flow from high-authority local sources | Present | Heavy | Deterministic + AI |
| 6.67.08 | Validate domain-level trust aligns with local authority | Aligned | Medium | Deterministic + AI |
| 6.67.09 | Detect toxic domains affecting local reputation | None | Medium | Deterministic + AI |
| 6.67.10 | Validate brand signals consistent across domains | Consistent | Medium | Deterministic + AI |
Local Signaling — Community Validation & Third-Party Signals
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.67.11 | Validate brand appears in local resource lists | Appearing | Heavy | Deterministic + AI |
| 6.67.12 | Validate brand referenced in local authority hubs | Referenced | Heavy | Deterministic + AI |
| 6.67.13 | Validate brand present in relevant neighborhood directories | Present | Medium | Deterministic + AI |
| 6.67.14 | Detect conflicting descriptions in off-page listings | None | Medium | Deterministic + AI |
| 6.67.15 | Validate local content mentions match business focus | Matching | Medium | Deterministic + AI |
Sentiment & Context — NLP Evaluation of Off-Page Mentions
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.67.16 | Validate sentiment baseline positive | Positive | Heavy | Deterministic + AI |
| 6.67.17 | Validate contextual sentiment consistent | Consistent | Heavy | Deterministic + AI |
| 6.67.18 | Detect negative sentiment clusters | None | Medium | Deterministic + AI |
| 6.67.19 | Validate topics mentioned align with services | Aligned | Medium | Deterministic + AI |
| 6.67.20 | Validate off-page content not misleading | Accurate | Medium | Deterministic + AI |
Reputation Stability — Long-Term Off-Page Performance
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.67.21 | Validate off-page signals stable over time | Stable | Heavy | Deterministic + AI |
| 6.67.22 | Validate brand not losing mentions | Stable | Heavy | Deterministic + AI |
| 6.67.23 | Detect sudden drops in reputation visibility | None | Medium | Deterministic + AI |
| 6.67.24 | Validate off-page sentiment trend improving | Improving | Medium | Deterministic + AI |
| 6.67.25 | Validate long-term authority trajectory positive | Positive | Medium | Deterministic + AI |
AI Interpretation — Entity Consistency & Knowledge Graph Alignment
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.67.26 | Validate entity mentions consistent across platforms | Consistent | Heavy | Deterministic + AI |
| 6.67.27 | Validate AI-derived entity associations correct | Correct | Heavy | Deterministic + AI |
| 6.67.28 | Detect mismatched entity references | None | Medium | Deterministic + AI |
| 6.67.29 | Validate AI semantic clustering healthy | Healthy | Medium | Deterministic + AI |
| 6.67.30 | Compute Off-Page Local Reputation Score | Finalized | Critical | Deterministic + AI |
← 6.66 Proximity, GEO-Relevance & Map Position Weighting6.69 Review Spam Detection & Quality Signals →
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