Home / Check catalog / 6. Schema, Local, Trust, Deep Audit / 6.74 Review Quality, Sentiment Depth & User-Generated Content Signals

6.74 Review Quality, Sentiment Depth & User-Generated Content Signals

90 checks in Schema, Local, Trust, Deep Audit. AI-assisted Scored in the Deep Audit's AI analysis pass.

Review Quality — Text Depth, Relevance & Topical Coverage

IDCheckPasses whenWeightRuns
6.74.01Validate reviews include descriptive textDescriptiveHeavyDeterministic + AI
6.74.02Validate reviews mention specific services performedSpecificHeavyDeterministic + AI
6.74.03Validate reviews include location/contextual detailsContextualHeavyDeterministic + AI
6.74.04Validate reviews mention staff names (positive trust signal)MentionedMediumDeterministic + AI
6.74.05Validate reviews reference the business by nameReferencedMediumDeterministic + AI
6.74.06Detect low-effort or generic reviewsMinimalMediumDeterministic + AI
6.74.07Validate review text length average healthyHealthyMediumDeterministic + AI
6.74.08Detect reviews lacking relevance to service categoriesNoneMediumDeterministic + AI
6.74.09Validate reviews map naturally to keyword topicsMappedMediumDeterministic + AI
6.74.10Validate reviewer photos/videos present on some reviewsPresentMediumDeterministic + AI

Sentiment Analysis — NLP Themes, Trust Clusters & Quality Signals

IDCheckPasses whenWeightRuns
6.74.11Validate positive sentiment majorityPositiveHeavyDeterministic + AI
6.74.12Detect recurring negative sentiment themesNoneHeavyDeterministic + AI
6.74.13Validate sentiment topics match service offeringsMatchingHeavyDeterministic + AI
6.74.14Validate emotion signals consistent across reviewsConsistentMediumDeterministic + AI
6.74.15Detect frustration/complaint keywordsMinimalMediumDeterministic + AI
6.74.16Validate positive service attributes present (quality, speed, professionalism)PresentMediumDeterministic + AI
6.74.17Validate language patterns natural (no AI spam)NaturalMediumDeterministic + AI
6.74.18Detect suspiciously similar phrasing across reviewsNoneMediumDeterministic + AI
6.74.19Validate sentiment aligns with star ratingAlignedMediumDeterministic + AI
6.74.20Detect sentiment volatility spikesNoneMediumDeterministic + AI

Review Semantics — Topic Clusters, Service Mentioning & AI-Readability

IDCheckPasses whenWeightRuns
6.74.21Validate reviews cover all primary service categoriesCoveredHeavyDeterministic + AI
6.74.22Validate reviews indicate strong service outcomesStrongHeavyDeterministic + AI
6.74.23Validate reviews include benefit-oriented languagePresentMediumDeterministic + AI
6.74.24Detect missing topics normally expected (price, professionalism, responsiveness)None missingMediumDeterministic + AI
6.74.25Validate reviews create a clear service narrativeClearMediumDeterministic + AI
6.74.26Validate AI summarization produces coherent outputsCoherentMediumDeterministic + AI
6.74.27Detect hallucination risk due to vague review contentLowMediumDeterministic + AI
6.74.28Validate review themes cluster naturallyClusteredMediumDeterministic + AI
6.74.29Validate user-generated content helps entity comprehensionHelpfulMediumDeterministic + AI
6.74.30Compute Review Quality & Semantic Depth ScoreFinalizedCriticalDeterministic + AI

Fraud Detection — Fake Review Identification & Pattern Analysis

IDCheckPasses whenWeightRuns
6.74.31Detect reviewers with no profile historyMinimalCriticalDeterministic + AI
6.74.32Detect reviewers posting across unrelated industriesMinimalCriticalDeterministic + AI
6.74.33Detect patterns of same-day multi-review burstsNoneHeavyDeterministic + AI
6.74.34Detect abnormal geographic reviewer clusteringNoneHeavyDeterministic + AI
6.74.35Detect suspiciously similar review text blocksNoneHeavyDeterministic + AI
6.74.36Detect same-length reviews repeated across profilesNoneMediumDeterministic + AI
6.74.37Detect reviews lacking service detailMinimalMediumDeterministic + AI
6.74.38Detect non-local reviewers harming trustMinimalMediumDeterministic + AI
6.74.39Detect reviews posted in unnatural timing patternsNoneMediumDeterministic + AI
6.74.40Detect AI-generated review indicatorsNoneMediumDeterministic + AI

Owner Response Quality — Tone, Timing & Problem-Resolution

IDCheckPasses whenWeightRuns
6.74.41Validate all negative reviews receive repliesReplies presentHeavyDeterministic + AI
6.74.42Validate reply tone professional and helpfulProfessionalHeavyDeterministic + AI
6.74.43Validate responses address the specific issueAddressedHeavyDeterministic + AI
6.74.44Validate response speed reasonableTimelyMediumDeterministic + AI
6.74.45Detect templated or repeated responsesMinimalMediumDeterministic + AI
6.74.46Detect confrontational or defensive toneNoneMediumDeterministic + AI
6.74.47Validate apology/solution provided for valid complaintsProvidedMediumDeterministic + AI
6.74.48Validate owner responses reinforce expertiseReinforcedMediumDeterministic + AI
6.74.49Validate owner responses include correct business infoCorrectMediumDeterministic + AI
6.74.50Validate response rate competitive for local marketCompetitiveMediumDeterministic + AI

Spam Resistance — Platform Risk Checks & Review Cleanliness

IDCheckPasses whenWeightRuns
6.74.51Detect keyword-stuffed reviewsNoneHeavyDeterministic + AI
6.74.52Detect incentivized review languageNoneHeavyDeterministic + AI
6.74.53Validate no mention of discounts in exchange for reviewsNoneMediumDeterministic + AI
6.74.54Detect external spam link placementNoneMediumDeterministic + AI
6.74.55Detect fake competitor-attack reviewsNoneMediumDeterministic + AI
6.74.56Validate absence of repeated brand-bashing patternsNoneMediumDeterministic + AI
6.74.57Detect review bot-like time intervalsNoneMediumDeterministic + AI
6.74.58Validate review language natural & humanNaturalMediumDeterministic + AI
6.74.59Detect sudden swings in sentiment caused by spam attacksNoneMediumDeterministic + AI
6.74.60Compute Review Trust & Anti-Spam ScoreFinalizedCriticalDeterministic + AI

Maps Review Visibility — Indexing, Surfacing & GEO-Position Relevance

IDCheckPasses whenWeightRuns
6.74.61Validate all reviews appear in Google MapsVisibleHeavyDeterministic + AI
6.74.62Validate latest reviews surface in “Newest” tabSurfacedHeavyDeterministic + AI
6.74.63Validate “Most Relevant” reviews match user intentAlignedHeavyDeterministic + AI
6.74.64Detect suppressed reviewsNoneMediumDeterministic + AI
6.74.65Validate review relevance for primary categoryRelevantMediumDeterministic + AI
6.74.66Validate reviews show in map-pack snippetPresentMediumDeterministic + AI
6.74.67Validate service mentions appear in Google’s auto-tagsAppearingMediumDeterministic + AI
6.74.68Validate sentiment summaries align with review dataAlignedMediumDeterministic + AI
6.74.69Detect missing reviews due to moderationMinimalMediumDeterministic + AI
6.74.70Detect category-mismatch reviews affecting relevanceNoneMediumDeterministic + AI

Visual Content — Photo/Video Review Signals & Local Trust

IDCheckPasses whenWeightRuns
6.74.71Validate presence of photo reviewsPresentHeavyDeterministic + AI
6.74.72Validate quality of user-uploaded imagesClearHeavyDeterministic + AI
6.74.73Validate images contextually match serviceMatchingMediumDeterministic + AI
6.74.74Detect irrelevant or stock-looking review photosNoneMediumDeterministic + AI
6.74.75Validate review images support entity recognitionSupportiveMediumDeterministic + AI
6.74.76Detect duplicate images across multiple reviewsNoneMediumDeterministic + AI
6.74.77Validate video reviews presentPresentMediumDeterministic + AI
6.74.78Validate video reviews contain useful contextUsefulMediumDeterministic + AI
6.74.79Validate photo/video metadata aligned with businessAlignedMediumDeterministic + AI
6.74.80Detect manipulated or AI-generated visualsNoneMediumDeterministic + AI

GEO-Semantic Signals — Location Validation, Service Context & AI Clarity

IDCheckPasses whenWeightRuns
6.74.81Validate reviews reference correct city/areaCorrectHeavyDeterministic + AI
6.74.82Validate locality mentions support geo-relevanceSupportiveHeavyDeterministic + AI
6.74.83Validate distance-relevant comments (nearby, fast arrival)PresentMediumDeterministic + AI
6.74.84Detect geographic mismatchesNoneMediumDeterministic + AI
6.74.85Validate reviews indicate service area accuracyAccurateMediumDeterministic + AI
6.74.86Validate LLM geo-embeddings understand localityUnderstoodMediumDeterministic + AI
6.74.87Validate reviews strengthen local entity graphStrongMediumDeterministic + AI
6.74.88Detect conflicting geographic referencesNoneMediumDeterministic + AI
6.74.89Validate natural co-occurrence of service + city keywordsNaturalMediumDeterministic + AI
6.74.90Compute Maps Visibility & Geo-Semantic ScoreFinalizedCriticalDeterministic + AI

← 6.73 Google Maps Discoverability, Coverage & Indexation Signals6.75 Owner Response Quality, Engagement Depth & Brand Reputation Signals →

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