6.75 Owner Response Quality, Engagement Depth & Brand Reputation Signals
120 checks in Schema, Local, Trust, Deep Audit. AI-assisted
Scored in the Deep Audit's AI analysis pass.
Response Speed — Timeliness & Consistency
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.75.01 | Validate average response time to reviews | Fast | Heavy | Deterministic + AI |
| 6.75.02 | Validate negative reviews receive faster replies | Prioritized | Heavy | Deterministic + AI |
| 6.75.03 | Validate no large gaps in response timeline | None | Heavy | Deterministic + AI |
| 6.75.04 | Validate consistency in response timing | Consistent | Medium | Deterministic + AI |
| 6.75.05 | Detect missed reviews without replies | Minimal | Medium | Deterministic + AI |
Professionalism & Tone — Brand Voice, Politeness & Emotion Control
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.75.06 | Validate responses maintain professional tone | Professional | Heavy | Deterministic + AI |
| 6.75.07 | Validate responses maintain positive brand voice | Positive | Heavy | Deterministic + AI |
| 6.75.08 | Detect defensive or hostile responses | None | Heavy | Deterministic + AI |
| 6.75.09 | Detect overly templated responses | None | Medium | Deterministic + AI |
| 6.75.10 | Validate empathy present where appropriate | Present | Medium | Deterministic + AI |
Communication Quality — Clarity, Detail & Resolution Logic
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.75.11 | Validate responses address issue directly | Addressed | Heavy | Deterministic + AI |
| 6.75.12 | Validate explanation or context provided | Provided | Heavy | Deterministic + AI |
| 6.75.13 | Validate response offers solution or next steps | Offered | Heavy | Deterministic + AI |
| 6.75.14 | Validate instructions (if needed) clear | Clear | Medium | Deterministic + AI |
| 6.75.15 | Validate appropriate apology when justified | Appropriate | Medium | Deterministic + AI |
| 6.75.16 | Detect unclear or vague responses | None | Medium | Deterministic + AI |
Response Depth — Customization, Personalization & Detail Level
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.75.17 | Validate personalized responses (name, situation) | Personalized | Heavy | Deterministic + AI |
| 6.75.18 | Validate response references specific service or issue | Specific | Heavy | Deterministic + AI |
| 6.75.19 | Validate length of response appropriate | Appropriate | Medium | Deterministic + AI |
| 6.75.20 | Detect shortcuts (one-sentence replies) | None | Medium | Deterministic + AI |
| 6.75.21 | Validate positive reinforcement included | Included | Medium | Deterministic + AI |
Brand Reputation Signals — Trust, Consistency & Public Perception
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.75.22 | Validate owner tone enhances brand trust | Trustworthy | Heavy | Deterministic + AI |
| 6.75.23 | Validate responses align with brand values | Aligned | Heavy | Deterministic + AI |
| 6.75.24 | Validate consistent messaging across interactions | Consistent | Medium | Deterministic + AI |
| 6.75.25 | Validate responses help strengthen public perception | Strengthening | Medium | Deterministic + AI |
| 6.75.26 | Validate responses reduce reputation damage | Reduced | Medium | Deterministic + AI |
Final Response Quality Pre-Score
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.75.27 | Validate all essential reply components present | Present | Heavy | Deterministic + AI |
| 6.75.28 | Detect tone inconsistencies vs other public channels | None | Medium | Deterministic + AI |
| 6.75.29 | Validate review response templates updated regularly | Updated | Medium | Deterministic + AI |
| 6.75.30 | Compute Owner Response Quality Subscore | Finalized | Critical | Deterministic + AI |
Negative Review Handling — Damage Control & Responsiveness
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.75.31 | Validate negative reviews receive tailored replies | Tailored | Heavy | Deterministic + AI |
| 6.75.32 | Validate negative review responses avoid blame | No blame | Heavy | Deterministic + AI |
| 6.75.33 | Validate replies acknowledge customer concern | Acknowledged | Heavy | Deterministic + AI |
| 6.75.34 | Validate responses invite offline resolution | Invited | Medium | Deterministic + AI |
| 6.75.35 | Detect responses that escalate tension | None | Medium | Deterministic + AI |
| 6.75.36 | Validate apology statements meaningful | Meaningful | Medium | Deterministic + AI |
Conflict Resolution — Issue Assessment, Solution Provision & Outcome Management
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.75.37 | Validate response offers corrective action | Offered | Heavy | Deterministic + AI |
| 6.75.38 | Validate response proposes path to fix issue | Proposed | Heavy | Deterministic + AI |
| 6.75.39 | Validate conflict handled without defensiveness | Professional | Medium | Deterministic + AI |
| 6.75.40 | Validate next-step instructions actionable | Actionable | Medium | Deterministic + AI |
| 6.75.41 | Detect refusal to accept any responsibility | None | Medium | Deterministic + AI |
| 6.75.42 | Validate customer offered direct contact method | Offered | Medium | Deterministic + AI |
Crisis Response — High-Severity Issues & Sensitive Situations
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.75.43 | Validate severe complaints receive structured response | Structured | Heavy | Deterministic + AI |
| 6.75.44 | Validate escalation steps outlined | Outlined | Heavy | Deterministic + AI |
| 6.75.45 | Validate tone calm and de-escalatory | Calm | Medium | Deterministic + AI |
| 6.75.46 | Validate sensitive topics handled discreetly | Discreet | Medium | Deterministic + AI |
| 6.75.47 | Detect privacy-violating information in responses | None | Medium | Deterministic + AI |
| 6.75.48 | Validate acknowledgment of serious issues | Acknowledged | Medium | Deterministic + AI |
Brand Protection — Long-Term Trust & Public Perception Control
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.75.49 | Validate responses protect long-term brand trust | Protected | Heavy | Deterministic + AI |
| 6.75.50 | Validate responses avoid legal-risk statements | Avoided | Heavy | Deterministic + AI |
| 6.75.51 | Validate owner avoids argumentative behavior | Avoided | Medium | Deterministic + AI |
| 6.75.52 | Validate responses align with crisis-management standards | Aligned | Medium | Deterministic + AI |
| 6.75.53 | Detect contradictions between responses on similar issues | None | Medium | Deterministic + AI |
Negative-Impact Mitigation — Turning Bad Reviews Into Net Positives
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.75.54 | Validate responses attempt to recover customer relationship | Attempted | Heavy | Deterministic + AI |
| 6.75.55 | Validate responses highlight commitment to improvement | Highlighted | Heavy | Deterministic + AI |
| 6.75.56 | Validate reassurances clear and believable | Believable | Medium | Deterministic + AI |
| 6.75.57 | Validate tone appreciative despite complaint | Appreciative | Medium | Deterministic + AI |
| 6.75.58 | Detect any passive-aggressive phrasing | None | Medium | Deterministic + AI |
| 6.75.59 | Validate resolution message encourages future return | Encouraged | Medium | Deterministic + AI |
Final Negative-Review Response Score
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.75.60 | Compute Negative Review Handling Score | Finalized | Critical | Deterministic + AI |
Competitor Review Comparison — Relative Strength & Weakness Mapping
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.75.61 | Validate competitor review volume benchmarked | Benchmarked | Heavy | Deterministic + AI |
| 6.75.62 | Validate competitor average rating compared | Compared | Heavy | Deterministic + AI |
| 6.75.63 | Validate competitor sentiment patterns analyzed | Analyzed | Heavy | Deterministic + AI |
| 6.75.64 | Detect categories where competitors outperform | Identified | Medium | Deterministic + AI |
| 6.75.65 | Validate direct competitors selected correctly | Correct | Medium | Deterministic + AI |
| 6.75.66 | Validate competitor service mentions benchmarked | Benchmarked | Medium | Deterministic + AI |
Sentiment Gap Analysis — Positioning Against Market Perception
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.75.67 | Validate sentiment gaps identified across competitors | Identified | Heavy | Deterministic + AI |
| 6.75.68 | Validate brand strengths extracted from review clusters | Extracted | Heavy | Deterministic + AI |
| 6.75.69 | Validate negative competitor sentiment leveraged | Leveraged | Medium | Deterministic + AI |
| 6.75.70 | Validate positive sentiment alignment with target market | Aligned | Medium | Deterministic + AI |
| 6.75.71 | Validate sentiment share-of-voice calculated | Calculated | Medium | Deterministic + AI |
Market Positioning — Review-Based Brand Differentiation
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.75.72 | Validate review data supports brand positioning claims | Supported | Heavy | Deterministic + AI |
| 6.75.73 | Validate service quality differentiators extracted | Extracted | Heavy | Deterministic + AI |
| 6.75.74 | Validate recurring strengths highlighted in messaging | Highlighted | Medium | Deterministic + AI |
| 6.75.75 | Validate weaknesses targeted for improvement | Targeted | Medium | Deterministic + AI |
| 6.75.76 | Detect mismatches between marketing claims & reviews | None | Medium | Deterministic + AI |
Competitive Threats — Emerging Risks Identification
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.75.77 | Validate rising competitors identified | Identified | Heavy | Deterministic + AI |
| 6.75.78 | Validate competitor review growth monitored | Monitored | Heavy | Deterministic + AI |
| 6.75.79 | Detect competitors with rapid rating improvements | Identified | Medium | Deterministic + AI |
| 6.75.80 | Detect competitors expanding service coverage | Identified | Medium | Deterministic + AI |
| 6.75.81 | Validate competitive risk score computed | Computed | Medium | Deterministic + AI |
Ranking & Performance Correlation — Impact on Local SEO Visibility
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.75.82 | Validate correlation between review data & map pack rank | Validated | Heavy | Deterministic + AI |
| 6.75.83 | Validate review velocity compared to top competitors | Compared | Heavy | Deterministic + AI |
| 6.75.84 | Validate rating distribution compared to market average | Evaluated | Medium | Deterministic + AI |
| 6.75.85 | Validate sentiment overall above category baseline | Above baseline | Medium | Deterministic + AI |
| 6.75.86 | Validate customers cite differentiators often | Cited | Medium | Deterministic + AI |
Final Competitor Sentiment & Positioning Score
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.75.87 | Compute Competitor Sentiment Performance Score | Finalized | Heavy | Deterministic + AI |
| 6.75.88 | Validate competitive advantage summary generated | Generated | Medium | Deterministic + AI |
| 6.75.89 | Validate brand positioning insights consistent | Consistent | Medium | Deterministic + AI |
| 6.75.90 | Compute Final Competitor Comparison Master Score | Finalized | Critical | Deterministic + AI |
GEO-Relevance — Location-Based Patterns & Distance Decay Signals
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.75.91 | Validate reviews originate from the correct service area | Local | Heavy | Deterministic + AI |
| 6.75.92 | Validate geographic clustering of reviews healthy | Healthy | Heavy | Deterministic + AI |
| 6.75.93 | Detect reviews outside target service radius | Minimal | Medium | Deterministic + AI |
| 6.75.94 | Validate proximity-based sentiment patterns | Consistent | Medium | Deterministic + AI |
| 6.75.95 | Validate local vs non-local review ratio healthy | Optimal | Medium | Deterministic + AI |
Distribution Patterns — Frequency, Recency & Coverage
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.75.96 | Validate reviews distributed evenly over time | Even | Heavy | Deterministic + AI |
| 6.75.97 | Validate long-term review recency healthy | Recent | Heavy | Deterministic + AI |
| 6.75.98 | Detect large temporal review gaps | None | Medium | Deterministic + AI |
| 6.75.99 | Validate review patterns consistent across seasons | Consistent | Medium | Deterministic + AI |
| 6.75.100 | Validate review distribution matches customer volume | Matching | Medium | Deterministic + AI |
Topic Cluster Coverage — Service Depth & Category Representation
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.75.101 | Validate review topics represent all core services | Represented | Heavy | Deterministic + AI |
| 6.75.102 | Validate high-value services mentioned often | Mentioned | Heavy | Deterministic + AI |
| 6.75.103 | Detect missing high-intent service topics | None missing | Medium | Deterministic + AI |
| 6.75.104 | Validate cluster themes consistent with website content | Consistent | Medium | Deterministic + AI |
| 6.75.105 | Validate customer language aligns with keyword intent | Aligned | Medium | Deterministic + AI |
User Details — Demographic, Contextual & Behavioral Signals
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.75.106 | Validate reviewer profiles appear authentic | Authentic | Heavy | Deterministic + AI |
| 6.75.107 | Detect unusual review behavior patterns | None | Heavy | Deterministic + AI |
| 6.75.108 | Validate returning reviewers indicate strong loyalty | Present | Medium | Deterministic + AI |
| 6.75.109 | Validate contextual cues (neighborhoods, landmarks) present | Present | Medium | Deterministic + AI |
| 6.75.110 | Validate demographic patterns match target audience | Matching | Medium | Deterministic + AI |
Local Competitiveness — GEO-Positioning Signals Against Rivals
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.75.111 | Validate competitor proximity factored into scoring | Factored | Heavy | Deterministic + AI |
| 6.75.112 | Validate review density vs competitor density evaluated | Evaluated | Heavy | Deterministic + AI |
| 6.75.113 | Validate service area overlaps mapped | Mapped | Medium | Deterministic + AI |
| 6.75.114 | Detect competitor clusters outperforming in key areas | Identified | Medium | Deterministic + AI |
| 6.75.115 | Validate local competitive score computed | Computed | Medium | Deterministic + AI |
Final GEO & Distribution Sentiment Score
| ID | Check | Passes when | Weight | Runs |
|---|
| 6.75.116 | Compute Geo-Relevance Competitiveness Score | Finalized | Heavy | Deterministic + AI |
| 6.75.117 | Validate geographic review health summary generated | Generated | Medium | Deterministic + AI |
| 6.75.118 | Validate distribution insights consistent | Consistent | Medium | Deterministic + AI |
| 6.75.119 | Validate topic coverage completeness summary | Generated | Medium | Deterministic + AI |
| 6.75.120 | Compute Final Local Competitiveness Master Score | Finalized | Critical | Deterministic + AI |
← 6.74 Review Quality, Sentiment Depth & User-Generated Content Signals6.76 Distance Decay, Service Area Validation & GEO-Intent Strength →
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