Home / Check catalog / 6. Schema, Local, Trust, Deep Audit / 6.76 Distance Decay, Service Area Validation & GEO-Intent Strength

6.76 Distance Decay, Service Area Validation & GEO-Intent Strength

90 checks in Schema, Local, Trust, Deep Audit. Automated Its subsection has a live automated checker in the engine.

Distance Decay Model — Service Area Radius & Relevance Drop-Off

ID	Check	Passes when	Weight	Runs
6.76.01	Validate defined service area radius	Defined	Critical	Deterministic
6.76.02	Compute distance-decay weighting curve	Computed	Heavy	Deterministic
6.76.03	Validate relevance drop-off matches real-world patterns	Matching	Heavy	Deterministic
6.76.04	Detect unrealistic distance coverage claims	None	Medium	Deterministic
6.76.05	Validate service radius consistent with competitor norms	Consistent	Medium	Deterministic

Service Area Accuracy — GEO-Boundary Precision & Localization

ID	Check	Passes when	Weight	Runs
6.76.06	Validate service area correctly mapped in GBP	Correct	Heavy	Deterministic
6.76.07	Validate neighborhoods/regions properly included	Included	Heavy	Deterministic
6.76.08	Detect missing high-value zones	None	Medium	Deterministic
6.76.09	Validate boundaries match website claims	Matching	Medium	Deterministic
6.76.10	Validate multi-radius zones labeled correctly	Correct	Medium	Deterministic

GEO-Intent Matching — Query Alignment & Location Signals

ID	Check	Passes when	Weight	Runs
6.76.11	Validate proximity signals align with “near me” intent	Aligned	Heavy	Deterministic
6.76.12	Validate service pages include localized keywords	Localized	Heavy	Deterministic
6.76.13	Validate city-level modifiers included	Included	Medium	Deterministic
6.76.14	Validate region-level modifiers included	Included	Medium	Deterministic
6.76.15	Detect missing location clusters for main metros	None	Medium	Deterministic

Distance-Based Content Signals — Localized Pages & GEO-Sections

ID	Check	Passes when	Weight	Runs
6.76.16	Validate localized landing pages exist for key zones	Present	Heavy	Deterministic
6.76.17	Validate local service pages optimized for radius	Optimized	Heavy	Deterministic
6.76.18	Validate each page references nearby landmarks	Referenced	Medium	Deterministic
6.76.19	Validate geo-context paragraphs present	Present	Medium	Deterministic
6.76.20	Validate maps/embeds consistent with radius	Consistent	Medium	Deterministic

Distance Decay Competitive Analysis — GEO-Ranking vs Competitors

ID	Check	Passes when	Weight	Runs
6.76.21	Validate distance-rank correlation	Correlated	Heavy	Deterministic
6.76.22	Validate outranking competitors inside core radius	Outranking	Heavy	Deterministic
6.76.23	Validate radius performance compared to market average	Strong	Medium	Deterministic
6.76.24	Detect zones with competitor dominance	Identified	Medium	Deterministic
6.76.25	Validate competitive radius map accuracy	Accurate	Medium	Deterministic

Final Distance Decay Score — Localized Relevance Output

ID	Check	Passes when	Weight	Runs
6.76.26	Compute Distance Decay Relevance Score	Finalized	Heavy	Deterministic
6.76.27	Validate zone-based relevance model consistency	Consistent	Medium	Deterministic
6.76.28	Validate service-area completeness report	Complete	Medium	Deterministic
6.76.29	Validate geo-intent coverage summary	Summarized	Medium	Deterministic
6.76.30	Compute Service Area Distance Master Score	Finalized	Critical	Deterministic

GEO-Density Signals — Population Coverage & Service Area Demand

ID	Check	Passes when	Weight	Runs
6.76.31	Validate target radius includes sufficient population density	Sufficient	Heavy	Deterministic
6.76.32	Validate high-value zones prioritized	Prioritized	Heavy	Deterministic
6.76.33	Detect underserved local pockets	None	Medium	Deterministic
6.76.34	Validate map coverage matches real demand	Matched	Medium	Deterministic
6.76.35	Validate radius includes commercial + residential balance	Balanced	Medium	Deterministic

User Behavior by Distance — Ctr, Action Clicks & Direction Requests

ID	Check	Passes when	Weight	Runs
6.76.36	Validate CTR strong within core radius	Strong	Heavy	Deterministic
6.76.37	Validate call clicks concentrated near service hub	Concentrated	Heavy	Deterministic
6.76.38	Validate direction requests align with target zones	Aligned	Medium	Deterministic
6.76.39	Detect drop-off in engagement beyond radius	Minimal	Medium	Deterministic
6.76.40	Validate behavioral signals support radius optimization	Supporting	Medium	Deterministic

Map Interaction Quality — GEO-Intent & Visibility Patterns

ID	Check	Passes when	Weight	Runs
6.76.41	Validate map interactions highest in core service area	High	Heavy	Deterministic
6.76.42	Validate listing appears for primary location queries	Appearing	Heavy	Deterministic
6.76.43	Validate impressions aligned with radius zones	Aligned	Medium	Deterministic
6.76.44	Detect suppressed map visibility in inner radius	None	Medium	Deterministic
6.76.45	Validate map pack behavior consistent with radius	Consistent	Medium	Deterministic

Radius Performance — Rank Curves, Distance Drop-Off & Competitor Stacking

ID	Check	Passes when	Weight	Runs
6.76.46	Validate rank curve within 1–5 km strong	Strong	Heavy	Deterministic
6.76.47	Validate rank curve beyond 5–10 km reasonable	Reasonable	Heavy	Deterministic
6.76.48	Detect steep ranking decay	Minimal	Medium	Deterministic
6.76.49	Validate competitor stack changes explained	Explained	Medium	Deterministic
6.76.50	Validate rank distribution consistent across radius	Consistent	Medium	Deterministic

GEO-Relevance Content Alignment — Local Proof & Distance Trust Signals

ID	Check	Passes when	Weight	Runs
6.76.51	Validate localized testimonials for major zones	Present	Heavy	Deterministic
6.76.52	Validate case studies tied to nearby areas	Included	Heavy	Deterministic
6.76.53	Validate localized service guarantees	Present	Medium	Deterministic
6.76.54	Validate "we serve your area" blocks present	Present	Medium	Deterministic
6.76.55	Detect missing local proof points	None	Medium	Deterministic

Final GEO-Behavior Score — Distance Performance Summary

ID	Check	Passes when	Weight	Runs
6.76.56	Validate geo-behavior consistency	Consistent	Heavy	Deterministic
6.76.57	Validate radius performance summary accuracy	Accurate	Medium	Deterministic
6.76.58	Validate zone-level explanations documented	Documented	Medium	Deterministic
6.76.59	Validate radius impact on rank fully analyzed	Analyzed	Medium	Deterministic
6.76.60	Compute Geo-Density & Behavior Master Score	Finalized	Critical	Deterministic

Distance Decay Modeling — Visibility Dropoff & Rank Attenuation

ID	Check	Passes when	Weight	Runs
6.76.61	Validate distance decay curve modeled	Modeled	Heavy	Deterministic
6.76.62	Validate predictable decline after core radius	Predictable	Heavy	Deterministic
6.76.63	Detect unnatural visibility collapses	None	Medium	Deterministic
6.76.64	Validate radius expansion scenarios defined	Defined	Medium	Deterministic
6.76.65	Validate decay slope aligns with competitor benchmarks	Aligned	Medium	Deterministic

GEO-Intent Signaling — Query Match, Location Modifiers & Localized Intent

ID	Check	Passes when	Weight	Runs
6.76.66	Validate listing ranks for “[service] near me” in radius	Ranking	Heavy	Deterministic
6.76.67	Validate ranking for city-modified queries	Ranking	Heavy	Deterministic
6.76.68	Validate ranking for neighborhood-level queries	Ranking	Medium	Deterministic
6.76.69	Validate visibility for service + ZIP queries	Visible	Medium	Deterministic
6.76.70	Detect missing geo-modifier coverage	None	Medium	Deterministic

AI GEO-Interpretability — LLM Location Context & Spatial Understanding

ID	Check	Passes when	Weight	Runs
6.76.71	Validate AI models detect service radius correctly	Correct	Heavy	Deterministic
6.76.72	Validate LLMs interpret location context accurately	Accurate	Heavy	Deterministic
6.76.73	Validate entity-location references clear	Clear	Medium	Deterministic
6.76.74	Detect ambiguous geo-related phrasing	None	Medium	Deterministic
6.76.75	Validate map-area descriptions structured	Structured	Medium	Deterministic

Service Area Logic — Routing, Travel Time & Realistic Operational Coverage

ID	Check	Passes when	Weight	Runs
6.76.76	Validate service radius matches realistic travel time	Matching	Heavy	Deterministic
6.76.77	Validate no unrealistic long-distance service claims	None	Heavy	Deterministic
6.76.78	Validate multiple sub-radii defined (core/primary/extended)	Defined	Medium	Deterministic
6.76.79	Validate routing aligns with major roads	Aligned	Medium	Deterministic
6.76.80	Detect operational inconsistencies in radius	None	Medium	Deterministic

Distance-Trust Signals — Local Expertise, Real Presence & GEO-Authority

ID	Check	Passes when	Weight	Runs
6.76.81	Validate localized expertise pages exist	Present	Heavy	Deterministic
6.76.82	Validate trust signals tied to neighborhoods	Tied	Heavy	Deterministic
6.76.83	Validate local stories/proof included	Included	Medium	Deterministic
6.76.84	Validate community involvement signals	Present	Medium	Deterministic
6.76.85	Validate localized FAQs for sub-areas	Present	Medium	Deterministic

Final Distance Decay Score — Spatial Performance Summary

ID	Check	Passes when	Weight	Runs
6.76.86	Validate full distance decay explanation documented	Documented	Heavy	Deterministic
6.76.87	Validate heatmaps match radius performance	Matching	Medium	Deterministic
6.76.88	Validate cross-metric coherence (CTR + rank + intent)	Coherent	Medium	Deterministic
6.76.89	Validate radius segmentation used in audits	Used	Medium	Deterministic
6.76.90	Compute Final Distance Decay Score	Finalized	Critical	Deterministic

← 6.75 Owner Response Quality, Engagement Depth & Brand Reputation Signals6.77 Brand Expertise Demonstration, Authority Signals & Professional Credibility →

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