External Mention Discovery — Coverage, Accuracy & Platform Spread
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.9.01 | Detect all brand mentions across major platforms | Detected | Heavy | Deterministic + AI |
| 9.9.02 | Validate mentions include correct brand name | Correct | Heavy | Deterministic + AI |
| 9.9.03 | Validate mentions include correct NAP when relevant | Correct | Heavy | Deterministic + AI |
| 9.9.04 | Detect mentions missing contextual accuracy | Minimal | Medium | Deterministic + AI |
| 9.9.05 | Validate geographic-context mentions correct | Correct | Medium | Deterministic + AI |
| 9.9.06 | Detect mentions that confuse brand with competitors | None | Medium | Deterministic + AI |
| 9.9.07 | Validate offsite mentions resolve to correct website | Correct | Medium | Deterministic + AI |
| 9.9.08 | Detect abandoned or outdated brand mentions | None | Medium | Deterministic + AI |
| 9.9.09 | Validate mentions distributed across diverse platforms | Diverse | Medium | Deterministic + AI |
| 9.9.10 | Detect suspicious low-quality mention clusters | None | Medium | Deterministic + AI |
Sentiment Analysis — NLP Polarity, Perception & Thematic Weight
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.9.11 | Validate majority sentiment positive | Positive | Heavy | Deterministic + AI |
| 9.9.12 | Detect recurring negative themes | None | Heavy | Deterministic + AI |
| 9.9.13 | Validate sentiment matches service/business type | Matching | Heavy | Deterministic + AI |
| 9.9.14 | Validate sentiment distribution stable over time | Stable | Medium | Deterministic + AI |
| 9.9.15 | Detect abnormal sentiment spikes | None | Medium | Deterministic + AI |
| 9.9.16 | Validate neutral sentiment still contains relevant context | Relevant | Medium | Deterministic + AI |
| 9.9.17 | Detect emotionally-charged language anomalies | None | Medium | Deterministic + AI |
| 9.9.18 | Validate brand sentiment aligns with star-rating sources | Aligned | Medium | Deterministic + AI |
| 9.9.19 | Validate sentiment clusters map to business topics | Mapped | Medium | Deterministic + AI |
| 9.9.20 | Detect sentiment inconsistencies between platforms | None | Medium | Deterministic + AI |
Topical Clusters — Entity Relations, Thematic Groups & AI Interpretability
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.9.21 | Validate external content references correct service categories | Correct | Heavy | Deterministic + AI |
| 9.9.22 | Validate entity mentions cluster naturally across topics | Clustered | Heavy | Deterministic + AI |
| 9.9.23 | Detect off-topic cluster anomalies | None | Medium | Deterministic + AI |
| 9.9.24 | Validate brand appears in expected industry clusters | Expected | Medium | Deterministic + AI |
| 9.9.25 | Validate cluster-to-cluster semantic relations strong | Strong | Medium | Deterministic + AI |
| 9.9.26 | Detect cluster fragmentation | None | Medium | Deterministic + AI |
| 9.9.27 | Validate cluster keywords reinforce entity identity | Reinforcing | Medium | Deterministic + AI |
| 9.9.28 | Validate AI embeddings show consistent cluster grouping | Consistent | Medium | Deterministic + AI |
| 9.9.29 | Detect hallucination risks from vague cluster patterns | Minimal | Medium | Deterministic + AI |
| 9.9.30 | Compute Topical Cluster Integrity Score | Finalized | Critical | Deterministic + AI |
Authority Signals — Domain Trust, Source Quality & Linked Context
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.9.31 | Validate offsite mentions originate from authoritative domains | Authoritative | Heavy | Deterministic + AI |
| 9.9.32 | Validate mentions include contextual relevance to business | Relevant | Heavy | Deterministic + AI |
| 9.9.33 | Detect low-authority or spam-like sources | None | Heavy | Deterministic + AI |
| 9.9.34 | Validate mentions include at least one trusted industry source | Present | Heavy | Deterministic + AI |
| 9.9.35 | Validate domain age/history strengthens credibility | Strong | Medium | Deterministic + AI |
| 9.9.36 | Detect private-blog-network patterns | None | Medium | Deterministic + AI |
| 9.9.37 | Validate external context describes the brand accurately | Accurate | Medium | Deterministic + AI |
| 9.9.38 | Detect authority mismatches (irrelevant niches) | None | Medium | Deterministic + AI |
| 9.9.39 | Validate authoritative mentions spread across categories | Distributed | Medium | Deterministic + AI |
| 9.9.40 | Validate mentions not tied to irrelevant anchor text | Relevant | Medium | Deterministic + AI |
Source Credibility — News, Expert Sites, Directories & Knowledge Sources
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.9.41 | Validate brand appears in trusted directories | Present | Heavy | Deterministic + AI |
| 9.9.42 | Validate brand appears in reputable news or media sources | Present | Heavy | Deterministic + AI |
| 9.9.43 | Validate mentions appear in recognized industry platforms | Recognized | Heavy | Deterministic + AI |
| 9.9.44 | Validate citations/mentions include expert commentary | Present | Medium | Deterministic + AI |
| 9.9.45 | Detect credibility gaps between platforms | None | Medium | Deterministic + AI |
| 9.9.46 | Validate offsite references include factual accuracy | Accurate | Medium | Deterministic + AI |
| 9.9.47 | Detect outdated or obsolete mentions | None | Medium | Deterministic + AI |
| 9.9.48 | Validate cross-source accuracy (no contradictions) | Consistent | Medium | Deterministic + AI |
| 9.9.49 | Detect biased or overly promotional mentions | None | Medium | Deterministic + AI |
| 9.9.50 | Validate external sources categorize business correctly | Correct | Medium | Deterministic + AI |
Offsite Weighting — Signal Strength, Distribution & Influence
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.9.51 | Validate strongest authority sources carry majority influence | Weighted | Heavy | Deterministic + AI |
| 9.9.52 | Validate external authority distribution balanced | Balanced | Heavy | Deterministic + AI |
| 9.9.53 | Detect disproportionate reliance on few sources | None | Medium | Deterministic + AI |
| 9.9.54 | Validate mention frequency correlates with authority | Correlated | Medium | Deterministic + AI |
| 9.9.55 | Detect artificial boosting or low-quality volume | None | Medium | Deterministic + AI |
| 9.9.56 | Validate signal distribution across brand categories | Distributed | Medium | Deterministic + AI |
| 9.9.57 | Validate high-authority sources cluster around core topics | Clustered | Medium | Deterministic + AI |
| 9.9.58 | Detect offsite signals that could mislead AI classification | None | Medium | Deterministic + AI |
| 9.9.59 | Validate offsite patterns align with on-site entity signals | Aligned | Medium | Deterministic + AI |
| 9.9.60 | Compute Offsite Authority & Credibility Score | Finalized | Critical | Deterministic + AI |
Reputation Cluster Coherence — Thematic Alignment & External Signal Grouping
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.9.61 | Validate external mentions cluster around core brand themes | Clustered | Heavy | Deterministic + AI |
| 9.9.62 | Detect fragmented or contradictory offsite clusters | None | Heavy | Deterministic + AI |
| 9.9.63 | Validate expertise-related clusters strong and consistent | Strong | Heavy | Deterministic + AI |
| 9.9.64 | Validate service-based clusters present across sources | Present | Medium | Deterministic + AI |
| 9.9.65 | Detect clusters dominated by weak or irrelevant mentions | None | Medium | Deterministic + AI |
| 9.9.66 | Validate brand identity clusters match on-site EEAT | Matching | Medium | Deterministic + AI |
| 9.9.67 | Assess coherence between local and national clusters | Coherent | Medium | Deterministic + AI |
| 9.9.68 | Detect cluster drift (topics shifting over time) | Minimal | Medium | Deterministic + AI |
| 9.9.69 | Validate clusters include third-party credibility validators | Included | Medium | Deterministic + AI |
| 9.9.70 | Detect anomalous or AI-synthetic cluster patterns | None | Medium | Deterministic + AI |
Sentiment Themes — Positive/Negative Reputation Threads & Public Perception
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.9.71 | Validate sentiment themes consistent across offsite sources | Consistent | Heavy | Deterministic + AI |
| 9.9.72 | Detect recurring negative external narratives | None | Heavy | Deterministic + AI |
| 9.9.73 | Validate positive brand attributes appear in multiple sources | Present | Heavy | Deterministic + AI |
| 9.9.74 | Validate sentiment polarity aligns with the brand's core promise | Aligned | Medium | Deterministic + AI |
| 9.9.75 | Detect emotionally charged or crisis-driven cluster spikes | None | Medium | Deterministic + AI |
| 9.9.76 | Validate sentiment stability over time | Stable | Medium | Deterministic + AI |
| 9.9.77 | Detect sentiment inconsistency between platforms | None | Medium | Deterministic + AI |
| 9.9.78 | Validate long-form editorial mentions carry positive sentiment | Positive | Medium | Deterministic + AI |
| 9.9.79 | Detect satirical, misleading or misinterpreted mentions | None | Medium | Deterministic + AI |
| 9.9.80 | Validate AI-summarized sentiment matches real content | Matching | Medium | Deterministic + AI |
AI Interpretability — How Models Read & Weigh Offsite Reputation Signals
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.9.81 | Validate offsite text is interpretable by modern LLMs | Interpretable | Heavy | Deterministic + AI |
| 9.9.82 | Validate brand entity clearly recognized across sources | Recognized | Heavy | Deterministic + AI |
| 9.9.83 | Detect ambiguous references that confuse entity recognition | None | Medium | Deterministic + AI |
| 9.9.84 | Validate sentiment signals extracted accurately by NLP | Accurate | Medium | Deterministic + AI |
| 9.9.85 | Validate topic clusters compatible with AI vectorization | Compatible | Medium | Deterministic + AI |
| 9.9.86 | Detect hallucination-risk patterns caused by unclear mentions | Low | Medium | Deterministic + AI |
| 9.9.87 | Validate offsite content reinforces entity embeddings | Reinforced | Medium | Deterministic + AI |
| 9.9.88 | Detect offsite noise that weakens semantic clarity | None | Medium | Deterministic + AI |
| 9.9.89 | Validate AI can derive accurate brand positioning from offsite signals | Accurate | Medium | Deterministic + AI |
| 9.9.90 | Compute Final Offsite Reputation Cluster Score | Finalized | Critical | Deterministic + AI |
← 9.8 Partner Links, Business Ecosystem Signals & Trust Alignment
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