90 checks in Off-Site Signals & Reputation. AI-assisted Scored in the Deep Audit's AI analysis pass.
| ID | Check | Passes when |
|---|---|---|
| 9.4.01 | Inventory all factual claims (numbers, dates, stats, guarantees) on key pages | Inventoried |
| 9.4.02 | Validate business name, address, phone, founding year against official/registry sources | Matching |
| 9.4.03 | Validate claims about service coverage (cities, regions, countries) vs external directories/maps | Accurate |
| 9.4.04 | Validate all numerical performance claims (e.g., “30-minute response”, “98% satisfaction”) against internal data | Verifiable |
| 9.4.05 | Detect unverifiable or exaggerated superlatives (“#1 in the world”) lacking external support | None |
| 9.4.06 | Validate business operating hours vs those shown in major platforms (GBP, Apple Maps, Yelp) | Aligned |
| 9.4.07 | Validate license, certification and registration numbers against issuing authorities | Valid |
| 9.4.08 | Detect outdated facts (pricing, features, specs) vs latest product/service docs | None |
| 9.4.09 | Validate legal disclaimers & policy statements match current regulatory requirements in key regions | Compliant |
| 9.4.10 | Validate “serving since / years in business” claims align with incorporation/registry data | Consistent |
| ID | Check | Passes when |
|---|---|---|
| 9.4.11 | Validate company legal entity details (name, jurisdiction) against government/official registries | Aligned |
| 9.4.12 | Validate industry codes (NAICS, SIC or similar) align with described services | Aligned |
| 9.4.13 | Validate any regulatory approvals or memberships (e.g., professional boards) against official lists | Verified |
| 9.4.14 | Detect claims of certifications, badges or standards compliance that cannot be verified externally | None |
| 9.4.15 | Validate safety, environmental or compliance claims against relevant authority databases | Supported |
| 9.4.16 | Validate address & geo-coordinates match official cadastral/registry mapping where applicable | Matching |
| 9.4.17 | Validate business status (active/dissolved) against corporate registries | Active |
| 9.4.18 | Detect inconsistencies between legal business name and marketing/brand names across sources | Minimal |
| 9.4.19 | Validate insurance, bonding or warranty claims (if shown) against issuer/underwriter records | Confirmed |
| 9.4.20 | Validate awards and rankings against original awarding body publications | Authentic |
| ID | Check | Passes when |
|---|---|---|
| 9.4.21 | Validate all cited research, studies or statistics against original publications | Correctly cited |
| 9.4.22 | Validate definitions, how-tos and explainer content against reputable encyclopedic/industry sources | Accurate |
| 9.4.23 | Detect conflicts between onsite explanations and widely accepted industry standards | None |
| 9.4.24 | Validate quoted benchmarks (market averages, industry norms) against up-to-date datasets | Up to date |
| 9.4.25 | Detect outdated or deprecated standards, practices or technologies presented as “current” | None |
| 9.4.26 | Validate FAQ and educational content aligns with consensus across high-authority sources | Aligned |
| 9.4.27 | Detect contradictions between brand content and external expert/authority guidance | None |
| 9.4.28 | Validate entity and concept definitions are unambiguous for AI and knowledge-graph systems | Unambiguous |
| 9.4.29 | Validate citations, references and external links point to credible, stable sources | Credible |
| 9.4.30 | Compute External Knowledge & Claim Alignment Master Score | Finalized |
| ID | Check | Passes when |
|---|---|---|
| 9.4.31 | Validate primary entity name consistent across site, GBP, major directories and social profiles | Consistent |
| 9.4.32 | Detect conflicting business names (translations, abbreviations, legacy names) that may fragment entity signals | Minimal |
| 9.4.33 | Validate legal name vs trading/brand name clearly explained on site and in key profiles | Explained |
| 9.4.34 | Validate entity type (Organization vs LocalBusiness vs Person) consistent across schema and major platforms | Consistent |
| 9.4.35 | Detect conflicting descriptions that position entity in different categories (e.g., contractor vs retailer) | None |
| 9.4.36 | Validate abbreviations and acronyms used match those seen in external mentions and knowledge bases | Matching |
| 9.4.37 | Detect duplicate or near-duplicate entities with similar names in the same geography that may confuse AI | Assessed |
| 9.4.38 | Validate branding (logo, colors, tagline) visibly consistent across major external platforms | Consistent |
| 9.4.39 | Validate multi-language brand variants mapped correctly (e.g., localized names) in structured data | Mapped |
| 9.4.40 | Detect any “doing business as” (DBA) references not bound correctly to the primary entity | None |
| ID | Check | Passes when |
|---|---|---|
| 9.4.41 | Validate presence and correctness of sameAs references to key external profiles (GBP, social, major directories) | Correct |
| 9.4.42 | Validate any Wikidata / external ID references (e.g., Wikidata QID) correspond to the correct entity | Correct |
| 9.4.43 | Validate schema.org sameAs URLs resolve (no 404/soft-404) and represent the same entity | Resolving |
| 9.4.44 | Detect generic or non-entity links (e.g., category pages) incorrectly placed in sameAs arrays | None |
| 9.4.45 | Validate consistency between structured data (schema.org) and external knowledge panels/graph entries where visible | Consistent |
| 9.4.46 | Validate brand’s primary website URL is the same canonical URL referenced by external knowledge sources | Matching |
| 9.4.47 | Detect outdated sameAs targets (old domains, rebranded profiles) still live in markup | None |
| 9.4.48 | Validate that social profile links in schema match those listed in offsite profiles and search results | Matching |
| 9.4.49 | Validate that entity IDs (e.g., in JSON-LD @id, graph nodes) are stable and used consistently across pages | Stable |
| 9.4.50 | Detect collisions where multiple different entities reuse the same @id or external ID | None |
| ID | Check | Passes when |
|---|---|---|
| 9.4.51 | Validate address, phone, hours and category aligned across GBP, Apple Maps, Bing Places, major verticals | Aligned |
| 9.4.52 | Validate primary category and service descriptions aligned across top 3–5 industry directories | Aligned |
| 9.4.53 | Detect conflicting location markers (e.g., different pin positions or neighborhoods) in major map providers | None |
| 9.4.54 | Validate tagline or positioning statement broadly consistent across profiles and site | Consistent |
| 9.4.55 | Detect legacy or duplicate profiles with conflicting data that could fragment entity authority | Minimal |
| 9.4.56 | Validate niche/vertical listings (e.g., trade associations, rating boards) match onsite positioning | Matching |
| 9.4.57 | Validate imagery (logo, storefront photos) recognizable and consistent across high-visibility platforms | Recognizable |
| 9.4.58 | Detect references to outdated services or locations that are no longer offered/served | None |
| 9.4.59 | Validate that branded queries (name + city) pull a coherent, unified cluster of results | Coherent |
| 9.4.60 | Compute Entity Graph & Knowledge Binding Alignment Score | Finalized |
| ID | Check | Passes when |
|---|---|---|
| 9.4.61 | Validate business founding date consistent across all major sources | Consistent |
| 9.4.62 | Validate ownership/leadership details consistent across site, LinkedIn, and third-party profiles | Consistent |
| 9.4.63 | Detect conflicting claims about service experience (years in business, certifications) | None |
| 9.4.64 | Validate consistency around pricing model descriptions across directories and site | Consistent |
| 9.4.65 | Detect discrepancies in service area listings (cities, ZIP codes, radius) across platforms | None |
| 9.4.66 | Validate historical data (old addresses, previous brand names) not interfering with current identity | Clean |
| 9.4.67 | Detect outdated claims (past awards, expired certifications) still visible on authoritative profiles | None |
| 9.4.68 | Validate consistency of hours of operation across all external profiles | Consistent |
| 9.4.69 | Detect mismatches between services listed on GBP and services referenced across other data sources | Minimal |
| 9.4.70 | Validate any “About Us” narrative present offsite matches core story and mission | Matching |
| ID | Check | Passes when |
|---|---|---|
| 9.4.71 | Validate third-party articles reference the brand accurately (name, offerings, value props) | Accurate |
| 9.4.72 | Detect conflicting narratives in external reviews (e.g., saying the business offers services it does not) | None |
| 9.4.73 | Validate anchor text from backlinks semantically consistent with brand identity | Consistent |
| 9.4.74 | Detect mismatched entity mentions in press releases or PR distribution networks | None |
| 9.4.75 | Validate industry categories in review platforms align with the true business category | Aligned |
| 9.4.76 | Validate branded citations reinforce the correct entity cluster | Reinforcing |
| 9.4.77 | Detect sources that incorrectly describe the business (wrong industry, wrong scope) | None |
| 9.4.78 | Validate authoritative external sources (news, associations, awards) match core business facts | Matching |
| 9.4.79 | Validate high-impact platforms display correct imagery and branding | Correct |
| 9.4.80 | Detect contradictory customer claims repeated across multiple offsite platforms | None |
| ID | Check | Passes when |
|---|---|---|
| 9.4.81 | Validate the entity forms a stable cluster when summarized by LLMs | Stable |
| 9.4.82 | Validate external data clean enough for LLMs to infer correct identity without hallucinations | Clean |
| 9.4.83 | Detect ambiguity where multiple entities with similar names confuse AI summarization | Minimal |
| 9.4.84 | Validate entity embeddings from multiple sources appear aligned (same themes, same attributes) | Aligned |
| 9.4.85 | Detect missing metadata that may cause LLMs to misinterpret entity scope (e.g., missing address type) | None |
| 9.4.86 | Validate semantic signals help AI distinguish the business from competitors | Strong |
| 9.4.87 | Validate structured data provides unambiguous identity markers (logo, id, sameAs, description) | Unambiguous |
| 9.4.88 | Detect incomplete or contradictory schema fields that could confuse indexing models | None |
| 9.4.89 | Validate entity facts form a coherent narrative across all major external data sources | Coherent |
| 9.4.90 | Compute External Fact & AI Interpretability Alignment Score | Finalized |
← 9.3 Brand Name & Entity Mentions9.5 Social Profile Discovery, Connectivity & Bidirectional Linking →
A Deep Audit scores every check here that applies to your page, then an AI pass of up to 150 checks. Included on Pro and Ultra, or $9 for one audit.
See plansMachine-readable: catalog totals and the full catalog as JSON (IDs, section, weight, status).