Social Profile Inventory — Discovery, Ownership & Canonical Set
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.5.01 | Inventory all official social profiles (FB, IG, X, LinkedIn, TikTok, YouTube, etc.) | Inventoried | Critical | Deterministic |
| 9.5.02 | Validate which social profiles are actually active vs legacy/abandoned | Classified | Heavy | Deterministic |
| 9.5.03 | Confirm ownership/control over each official social account (admin/owner access) | Confirmed | Heavy | Deterministic |
| 9.5.04 | Define canonical list of “official” social profiles to expose to search engines and AI models | Defined | Heavy | Deterministic |
| 9.5.05 | Identify any unofficial fan, impersonation, or reseller profiles using brand name | Identified | Medium | Deterministic |
| 9.5.06 | Classify social profiles by role (corporate, local branch, support, careers, etc.) | Classified | Medium | Deterministic |
| 9.5.07 | Validate geo-specific pages (e.g., local FB pages) mapped to correct locations | Mapped | Medium | Deterministic |
| 9.5.08 | Verify naming convention consistency across all primary social handles | Consistent | Medium | Deterministic |
| 9.5.09 | Detect outdated or unused social networks still linked from the site | None | Medium | Deterministic |
| 9.5.10 | Validate account verification status (blue badges, official labels) for eligible networks | Verified/Reviewed | Medium | Deterministic |
On-Site Social Connectivity — Links, Icons & Discoverability
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.5.11 | Validate primary social icons/links present in header/footer or equivalent global location | Present | Heavy | Deterministic |
| 9.5.12 | Validate all social links from website resolve to correct, live profiles | Correct | Heavy | Deterministic |
| 9.5.13 | Detect broken, redirected, or placeholder social links (e.g., “#” or homepage only) | None | Heavy | Deterministic |
| 9.5.14 | Validate social icons use recognizable platform logos and accessible labels | Recognizable | Medium | Deterministic |
| 9.5.15 | Validate social links present on high-intent pages (Home, Contact, About, Blog) | Present | Medium | Deterministic |
| 9.5.16 | Validate UTM or tracking parameters on social CTAs implemented consistently (where appropriate) | Consistent | Medium | Deterministic |
| 9.5.17 | Detect duplicate or conflicting social link variants (e.g., /brand vs /brand_official) | None | Medium | Deterministic |
| 9.5.18 | Validate mobile navigation/exposed menu includes social connectivity where UX-appropriate | Included | Medium | Deterministic |
| 9.5.19 | Validate privacy and cookie rules respected for embedded social widgets | Compliant | Medium | Deterministic |
| 9.5.20 | Validate social share buttons (if present) function correctly and use canonical URLs | Functional | Medium | Deterministic |
Bidirectional Linking — Social → Site & Entity Confirmation Loops
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.5.21 | Validate each official social profile links back to the correct primary website | Linked | Heavy | Deterministic |
| 9.5.22 | Validate link-back URLs on social match canonical home URL (not tracking or alternates) | Canonical | Heavy | Deterministic |
| 9.5.23 | Detect mismatches where some social profiles point to different or outdated domains | None | Heavy | Deterministic |
| 9.5.24 | Validate local/geo social pages link back to correct local landing pages (where applicable) | Correct | Medium | Deterministic |
| 9.5.25 | Validate About/Bio sections on social explicitly reference the official brand/domain | Referenced | Medium | Deterministic |
| 9.5.26 | Detect cross-link loops to non-canonical microsites that could confuse entity resolution | None | Medium | Deterministic |
| 9.5.27 | Validate business contact info on social (phone, email, address) matches website NAP | Matching | Medium | Deterministic |
| 9.5.28 | Validate pinned posts or profile highlights link to core brand or key service pages | Linked | Medium | Deterministic |
| 9.5.29 | Detect third-party platforms (Linktree, bio tools) adding ambiguity vs direct domain links | Minimal | Medium | Deterministic |
| 9.5.30 | Compute Social Connectivity & Bidirectional Linking Integrity Score | Finalized | Critical | Deterministic |
Brand Handle Consistency — Naming, Uniformity & Deviation Control
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.5.31 | Validate brand handle/username consistent across all major social platforms | Consistent | Heavy | Deterministic |
| 9.5.32 | Detect deviations in handles that introduce entity ambiguity (alt spellings, extra words) | None | Heavy | Deterministic |
| 9.5.33 | Validate primary brand name spelled identically across platform bios | Identical | Heavy | Deterministic |
| 9.5.34 | Detect outdated names or legacy brand versions still present on any platform | None | Medium | Deterministic |
| 9.5.35 | Validate naming conventions for multi-location brands follow a consistent pattern | Consistent | Medium | Deterministic |
| 9.5.36 | Validate short vs long brand names harmonized across platforms | Harmonized | Medium | Deterministic |
| 9.5.37 | Validate hashtags/brand tags consistent across platforms | Consistent | Medium | Deterministic |
| 9.5.38 | Detect incorrect character substitutions (dash vs underscore vs dot) | None | Medium | Deterministic |
| 9.5.39 | Validate no conflicting official duplicate pages exist under alternate spellings | None | Medium | Deterministic |
| 9.5.40 | Validate that brand abbreviations (if used) are consistent platform-wide | Consistent | Medium | Deterministic |
Visual Brand Uniqueness — Logos, Colors & Graphic Identity
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.5.41 | Validate profile photos across platforms use the correct, current logo | Correct | Heavy | Deterministic |
| 9.5.42 | Validate cover/banner images match brand guidelines | Aligned | Heavy | Deterministic |
| 9.5.43 | Detect unauthorized variations of logo or colors | None | Heavy | Deterministic |
| 9.5.44 | Validate color palette across graphics consistent with brand standard | Consistent | Medium | Deterministic |
| 9.5.45 | Validate typography in uploaded images aligns with brand fonts | Aligned | Medium | Deterministic |
| 9.5.46 | Detect conflicting visual themes between platforms (old vs new brand design) | None | Medium | Deterministic |
| 9.5.47 | Validate recurring promo graphics maintain unified look | Unified | Medium | Deterministic |
| 9.5.48 | Validate seasonal variations still respect brand identity | Respectful | Medium | Deterministic |
| 9.5.49 | Detect pixelated, stretched, or low-quality visual assets | None | Medium | Deterministic |
| 9.5.50 | Validate favicon-style micro-icons match brand symbol where used | Matching | Medium | Deterministic |
Brand Messaging Consistency — Tone, Value Prop & Positioning
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.5.51 | Validate tone of voice consistent with website and brand guidelines | Consistent | Heavy | Deterministic |
| 9.5.52 | Validate core value proposition present across social bios | Present | Heavy | Deterministic |
| 9.5.53 | Detect conflicting or outdated positioning statements | None | Medium | Deterministic |
| 9.5.54 | Validate mission/brand story consistent when referenced | Consistent | Medium | Deterministic |
| 9.5.55 | Validate service list or product offering updated across bios | Updated | Medium | Deterministic |
| 9.5.56 | Detect unclear or contradictory messaging between platforms | None | Medium | Deterministic |
| 9.5.57 | Validate CTA language consistent (e.g., “Book Now,” “Visit Website”) | Consistent | Medium | Deterministic |
| 9.5.58 | Validate proper use of brand slogans where applicable | Correct | Medium | Deterministic |
| 9.5.59 | Validate audience targeting consistent (local vs national vs global messaging) | Consistent | Medium | Deterministic |
| 9.5.60 | Compute Brand Consistency & Identity Alignment Score | Finalized | Critical | Deterministic |
Social Activity Health — Posting Cadence, Recency & Channel Coverage
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.5.61 | Validate recent activity on primary social platforms (last 30–60 days) | Active | Heavy | Deterministic |
| 9.5.62 | Validate posting cadence consistent with brand goals (not abandoned or spammy) | Consistent | Heavy | Deterministic |
| 9.5.63 | Validate primary platform has highest and healthiest activity vs secondary profiles | Healthy | Heavy | Deterministic |
| 9.5.64 | Detect long inactivity gaps that could signal dormant brand | None | Medium | Deterministic |
| 9.5.65 | Validate content calendar covers key platforms (FB, IG, LinkedIn, X, TikTok as relevant) | Covered | Medium | Deterministic |
| 9.5.66 | Validate mix of content types (posts, stories, reels, shorts) appropriate to platform | Mixed | Medium | Deterministic |
| 9.5.67 | Detect sudden spikes followed by silence (campaign bursts without follow-through) | Minimal | Medium | Deterministic |
| 9.5.68 | Validate pinned/top posts kept current and relevant | Current | Medium | Deterministic |
| 9.5.69 | Validate platform priorities reflect actual audience locations/segments | Aligned | Medium | Deterministic |
| 9.5.70 | Validate posting schedule supports local time zones of core markets | Supported | Medium | Deterministic |
Audience Quality — Follower Integrity, GEO-Alignment & Bot Risk
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.5.71 | Validate follower base size proportional to brand maturity and niche | Plausible | Heavy | Deterministic |
| 9.5.72 | Detect suspicious follower growth patterns (sudden unnatural spikes) | None | Heavy | Deterministic |
| 9.5.73 | Detect unusually low engagement vs follower count (fake/bought follower risk) | Minimal | Heavy | Deterministic |
| 9.5.74 | Validate geographic distribution of followers matches target markets | Matching | Medium | Deterministic |
| 9.5.75 | Detect high concentration of low-quality/bot-like profiles among followers | Low | Medium | Deterministic |
| 9.5.76 | Validate language distribution of followers aligns with brand languages | Aligned | Medium | Deterministic |
| 9.5.77 | Detect high-risk follower clusters (click farms, irrelevant geos) | None | Medium | Deterministic |
| 9.5.78 | Validate audience demographics (where available) match ICP personas | Matching | Medium | Deterministic |
| 9.5.79 | Validate top engaged followers include realistic customers/partners, not just spam accounts | Real | Medium | Deterministic |
| 9.5.80 | Compute Audience Quality & Follower Integrity Score | Finalized | Medium | Deterministic |
Engagement Quality — Interaction Depth, Sentiment & Discovery Signals
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.5.81 | Validate average engagement rate healthy for niche and platform | Healthy | Heavy | Deterministic |
| 9.5.82 | Validate mix of engagement types (likes, comments, shares, saves) | Mixed | Heavy | Deterministic |
| 9.5.83 | Detect high share/save behavior on key posts (strong relevance indicators) | Present | Heavy | Deterministic |
| 9.5.84 | Detect comment patterns that indicate spam or low-quality engagement | Minimal | Medium | Deterministic |
| 9.5.85 | Validate sentiment of comments generally positive or constructive | Positive | Medium | Deterministic |
| 9.5.86 | Validate brand replies to comments/DMs at reasonable frequency | Responsive | Medium | Deterministic |
| 9.5.87 | Detect posts with disproportionate negative sentiment or controversy risk | Minimal | Medium | Deterministic |
| 9.5.88 | Validate content earns discovery signals (hashtags, mentions, shares) | Present | Medium | Deterministic |
| 9.5.89 | Validate engagement patterns consistent over time (no boom-and-bust cycles) | Stable | Medium | Deterministic |
| 9.5.90 | Compute Social Activity, Audience Quality & Engagement Health Score | Finalized | Critical | Deterministic |
Brand Consistency — Name, Logo, Handle & Visual Identity
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.5.91 | Validate brand name identical across all social platforms | Identical | Heavy | Deterministic |
| 9.5.92 | Validate profile handles/usernames consistent (or closest available variant) | Consistent | Heavy | Deterministic |
| 9.5.93 | Validate logo identical across platforms (no outdated variants) | Identical | Heavy | Deterministic |
| 9.5.94 | Validate brand colors consistent across visual assets | Consistent | Medium | Deterministic |
| 9.5.95 | Validate bios/descriptions aligned with brand positioning | Aligned | Medium | Deterministic |
| 9.5.96 | Validate links-in-bio correctly point to canonical URLs | Correct | Medium | Deterministic |
| 9.5.97 | Detect outdated imagery or old brand slogans | None | Medium | Deterministic |
| 9.5.98 | Validate highlights/story categories structured consistently | Structured | Medium | Deterministic |
| 9.5.99 | Validate long-form descriptions (Facebook/LinkedIn) match website messaging | Matching | Medium | Deterministic |
| 9.5.100 | Validate short-form bios (IG/X/TikTok) maintain semantic consistency | Consistent | Medium | Deterministic |
Cross-Platform Signal Alignment — Entity ID, Links, Schema & Knowledge Graph
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.5.101 | Validate every social profile links back to the same website domain | Linked | Heavy | Deterministic |
| 9.5.102 | Validate website lists correct outbound social profile links | Correct | Heavy | Deterministic |
| 9.5.103 | Validate cross-platform entity references (bio keywords, category labels) aligned | Aligned | Heavy | Deterministic |
| 9.5.104 | Validate schema.org SameAs links include all active social profiles | Complete | Medium | Deterministic |
| 9.5.105 | Detect mismatched business categories between platforms | None | Medium | Deterministic |
| 9.5.106 | Validate social profile names clear enough for LLM entity resolution | Clear | Medium | Deterministic |
| 9.5.107 | Validate profile descriptions support brand Knowledge Graph identity | Supportive | Medium | Deterministic |
| 9.5.108 | Detect conflicting geographic info (location differences) | None | Medium | Deterministic |
| 9.5.109 | Validate external citations/directories match social profile identity | Matching | Medium | Deterministic |
| 9.5.110 | Validate business hours displayed on platforms match canonical source | Matching | Medium | Deterministic |
Social Authority Signals — Verified Status, Influence & Trust
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.5.111 | Validate verified badge where available (FB/IG/X/LinkedIn) | Verified or Eligible | Heavy | Deterministic |
| 9.5.112 | Validate platform-specific trust signals (LinkedIn endorsements, IG highlights, FB page transparency) | Present | Heavy | Deterministic |
| 9.5.113 | Detect impersonator or duplicate pages | None | Heavy | Deterministic |
| 9.5.114 | Validate influencer/partner mentions include correct tagging | Correct | Medium | Deterministic |
| 9.5.115 | Validate social proof visible (testimonials, user-generated content, case studies) | Present | Medium | Deterministic |
| 9.5.116 | Detect misleading or inaccurate claims made on social profiles | None | Medium | Deterministic |
| 9.5.117 | Validate trust signals consistent with website (awards, certifications, accreditations) | Consistent | Medium | Deterministic |
| 9.5.118 | Detect association with low-quality or spammy partners/accounts | None | Medium | Deterministic |
| 9.5.119 | Validate brand risk disclosures present where needed (regulated industries) | Present | Medium | Deterministic |
| 9.5.120 | Compute Cross-Platform Brand Identity & Social Authority Score | Finalized | Critical | Deterministic |
Engagement Quality — Likes, Comments, Saves & Signal Distribution
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.5.121 | Validate engagement ratio relative to follower count | Healthy | Heavy | Deterministic |
| 9.5.122 | Validate comment quality (real discussions vs. bots) | Authentic | Heavy | Deterministic |
| 9.5.123 | Detect engagement pods or artificial boosting | None | Heavy | Deterministic |
| 9.5.124 | Validate saves/shares on educational or expert content | Strong | Medium | Deterministic |
| 9.5.125 | Validate engagement consistent across major platforms | Consistent | Medium | Deterministic |
| 9.5.126 | Detect sudden drop-offs in engagement patterns | None | Medium | Deterministic |
| 9.5.127 | Validate engagement distribution across post formats (reels, stories, posts) | Balanced | Medium | Deterministic |
| 9.5.128 | Detect suspiciously identical comments | None | Medium | Deterministic |
| 9.5.129 | Validate CTR on link posts meets industry baselines | Healthy | Medium | Deterministic |
| 9.5.130 | Validate branded hashtags used consistently | Consistent | Medium | Deterministic |
Community Depth — Follower Quality, Audience Match & Demographics
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.5.131 | Validate follower base relevant to brand’s market | Relevant | Heavy | Deterministic |
| 9.5.132 | Validate no abnormal percentage of low-quality/bot followers | Minimal | Heavy | Deterministic |
| 9.5.133 | Validate audience demographic matches target customer profile | Matching | Heavy | Deterministic |
| 9.5.134 | Validate languages used by followers consistent with market | Consistent | Medium | Deterministic |
| 9.5.135 | Detect sudden spikes in irrelevant followers | None | Medium | Deterministic |
| 9.5.136 | Validate audience interest clusters align with service categories | Aligned | Medium | Deterministic |
| 9.5.137 | Validate follower-source distribution (organic vs. paid) healthy | Healthy | Medium | Deterministic |
| 9.5.138 | Detect geo-mismatches (followers concentrated in irrelevant regions) | None | Medium | Deterministic |
| 9.5.139 | Validate influencer/partner audiences aligned | Aligned | Medium | Deterministic |
| 9.5.140 | Validate follower churn rate normal | Normal | Medium | Deterministic |
User Interaction Signals — Messaging, Response Rate, Customer Touchpoints
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.5.141 | Validate message response rate high (IG/FB/LinkedIn) | High | Heavy | Deterministic |
| 9.5.142 | Validate response time meets platform benchmarks | Fast | Heavy | Deterministic |
| 9.5.143 | Detect missed inquiries or unanswered leads | None | Heavy | Deterministic |
| 9.5.144 | Validate auto-responders or FAQs present where appropriate | Present | Medium | Deterministic |
| 9.5.145 | Validate outreach interactions (polls, Q&A) show participation | Active | Medium | Deterministic |
| 9.5.146 | Validate users tag brand in relevant content | Tagged | Medium | Deterministic |
| 9.5.147 | Detect negative interaction chains (arguments, spam) | None | Medium | Deterministic |
| 9.5.148 | Validate service inquiries received through social channels match business category | Matched | Medium | Deterministic |
| 9.5.149 | Validate positive direct feedback within social comments/messages | Present | Medium | Deterministic |
| 9.5.150 | Compute Audience Quality & Engagement Integrity Score | Finalized | Critical | Deterministic |
Cross-Platform Brand Consistency — Identity, Messaging & Visual Alignment
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.5.151 | Validate brand name consistent across all platforms | Consistent | Heavy | Deterministic |
| 9.5.152 | Validate profile photos/logos identical or near-identical | Matching | Heavy | Deterministic |
| 9.5.153 | Validate bio/about sections aligned in messaging | Aligned | Heavy | Deterministic |
| 9.5.154 | Validate cover photos/banners consistent | Consistent | Medium | Deterministic |
| 9.5.155 | Validate brand tone uniform across posts | Uniform | Medium | Deterministic |
| 9.5.156 | Detect outdated branding still live on older platforms | None | Medium | Deterministic |
| 9.5.157 | Validate URLs consistent and functional | Correct | Medium | Deterministic |
| 9.5.158 | Validate business hours consistent across platforms | Consistent | Medium | Deterministic |
| 9.5.159 | Validate service list consistent across profiles | Consistent | Medium | Deterministic |
| 9.5.160 | Detect confusing alternate brand identities | None | Medium | Deterministic |
Entity Alignment — Knowledge Graph, LLM Matching & Identity Vectors
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.5.161 | Validate brand recognized consistently in AI systems | Recognized | Heavy | Deterministic |
| 9.5.162 | Validate entity data (name, category, industry) matches KG patterns | Matching | Heavy | Deterministic |
| 9.5.163 | Validate social profiles support structured entity identity | Supportive | Heavy | Deterministic |
| 9.5.164 | Detect semantic drift between platforms | None | Medium | Deterministic |
| 9.5.165 | Validate entity cluster coherence across platforms | Coherent | Medium | Deterministic |
| 9.5.166 | Detect contradicting descriptions across profiles | None | Medium | Deterministic |
| 9.5.167 | Validate entity embedding similarity score healthy | High | Medium | Deterministic |
| 9.5.168 | Validate platform metadata aligns with structured data | Aligned | Medium | Deterministic |
| 9.5.169 | Validate brand-category mapping consistent | Consistent | Medium | Deterministic |
| 9.5.170 | Detect identity fragmentation across secondary accounts | None | Medium | Deterministic |
Entity Reinforcement — Mentions, Tagging & Brand Network Signals
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.5.171 | Validate brand mentioned/tagged by relevant local entities | Present | Heavy | Deterministic |
| 9.5.172 | Validate branded hashtags indexed and active | Active | Heavy | Deterministic |
| 9.5.173 | Validate collaborations linked properly | Linked | Heavy | Deterministic |
| 9.5.174 | Validate mentions from authority niche accounts | Present | Medium | Deterministic |
| 9.5.175 | Detect off-topic or irrelevant entity associations | None | Medium | Deterministic |
| 9.5.176 | Validate consistent tagging conventions | Consistent | Medium | Deterministic |
| 9.5.177 | Validate cross-platform post linking accurate | Accurate | Medium | Deterministic |
| 9.5.178 | Validate user-generated brand mentions map to correct entity | Correct | Medium | Deterministic |
| 9.5.179 | Detect brand impersonation risks | None | Medium | Deterministic |
| 9.5.180 | Compute Cross-Platform Entity Identity Score | Finalized | Critical | Deterministic |
Social Network Connectivity — Graph Strength, Link Structure & Entity Network
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.5.181 | Validate presence on all major social platforms | Present | Heavy | Deterministic |
| 9.5.182 | Validate outbound links from social profiles to main site | Correct | Heavy | Deterministic |
| 9.5.183 | Validate inbound visibility from site to social profiles | Visible | Heavy | Deterministic |
| 9.5.184 | Validate consistent username/handle across platforms | Consistent | Medium | Deterministic |
| 9.5.185 | Validate profile verification where applicable | Verified | Medium | Deterministic |
| 9.5.186 | Validate follower networks appear organic | Organic | Medium | Deterministic |
| 9.5.187 | Detect sudden anomalous follower growth | None | Medium | Deterministic |
| 9.5.188 | Validate cross-platform engagement levels | Healthy | Medium | Deterministic |
| 9.5.189 | Validate post frequency aligned to brand’s ecosystem | Aligned | Medium | Deterministic |
| 9.5.190 | Detect ghost profiles or abandoned pages | None | Medium | Deterministic |
Network Authority — Secondary Signals, Shared Audiences & Interaction Quality
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.5.191 | Validate engagement from authoritative accounts | Present | Heavy | Deterministic |
| 9.5.192 | Validate audience overlap with brand-relevant clusters | Aligned | Heavy | Deterministic |
| 9.5.193 | Validate content shares from niche-authority pages | Present | Heavy | Deterministic |
| 9.5.194 | Detect low-quality engagement (bots, farms, fake likes) | Minimal | Medium | Deterministic |
| 9.5.195 | Validate comments ratio to likes appears natural | Natural | Medium | Deterministic |
| 9.5.196 | Validate branded hashtags used by real users | Used | Medium | Deterministic |
| 9.5.197 | Validate cross-post consistency (same campaign across platforms) | Consistent | Medium | Deterministic |
| 9.5.198 | Detect engagement volatility indicating poor brand stability | None | Medium | Deterministic |
| 9.5.199 | Validate social sentiment correlates with review sentiment | Correlated | Medium | Deterministic |
| 9.5.200 | Validate audience demographics align with market targeting | Aligned | Medium | Deterministic |
Platform Interlinking — Internal Social Web, Shareability & Signal Looping
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.5.201 | Validate interlinking between platforms (IG → TikTok → YouTube) | Linked | Heavy | Deterministic |
| 9.5.202 | Validate site includes OpenGraph and TwitterCard metadata | Present | Heavy | Deterministic |
| 9.5.203 | Validate share previews generate correct brand identity | Correct | Heavy | Deterministic |
| 9.5.204 | Validate internal site content is regularly shared to social platforms | Shared | Medium | Deterministic |
| 9.5.205 | Detect missing share links/buttons on key pages | None | Medium | Deterministic |
| 9.5.206 | Validate social CTA placement is optimized | Optimized | Medium | Deterministic |
| 9.5.207 | Validate cross-platform remarketing tags functional | Functional | Medium | Deterministic |
| 9.5.208 | Validate UTM tagging consistent across links | Consistent | Medium | Deterministic |
| 9.5.209 | Detect mismatched platform previews (wrong title/description) | None | Medium | Deterministic |
| 9.5.210 | Compute Social Network Connectivity & Authority Score | Finalized | Critical | Deterministic |
Social Trust Signals — Credibility, Brand Perception & Community Validation
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.5.211 | Validate audience trust indicators (saves, shares, repeat commenters) | Present | Heavy | Deterministic |
| 9.5.212 | Validate brand-associated sentiment stable across platforms | Stable | Heavy | Deterministic |
| 9.5.213 | Detect disjointed reputation signals (positive on one platform, negative on another) | None | Heavy | Deterministic |
| 9.5.214 | Validate brand voice consistent across posts | Consistent | Medium | Deterministic |
| 9.5.215 | Validate consumer questions answered promptly | Prompt | Medium | Deterministic |
| 9.5.216 | Validate reviews/mentions synced with site testimonials | Synced | Medium | Deterministic |
| 9.5.217 | Detect risk indicators (complaint posts, unresolved issues) | Minimal | Medium | Deterministic |
| 9.5.218 | Validate branded community engagement groups maintained | Maintained | Medium | Deterministic |
| 9.5.219 | Validate behind-the-scenes or authenticity content present | Present | Medium | Deterministic |
| 9.5.220 | Validate brand’s ethical/mission statements reflected on social | Reflected | Medium | Deterministic |
Cross-Channel Resonance — Harmonized Signals, Campaign Parity & Message Alignment
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.5.221 | Validate message consistency across all social channels | Consistent | Heavy | Deterministic |
| 9.5.222 | Validate campaign creative uniformly adapted for each platform | Adapted | Heavy | Deterministic |
| 9.5.223 | Validate major launches or announcements synced across channels | Synced | Heavy | Deterministic |
| 9.5.224 | Validate brand story elements cohesive across platform narratives | Cohesive | Medium | Deterministic |
| 9.5.225 | Detect narrative fragmentation | None | Medium | Deterministic |
| 9.5.226 | Validate video-first platforms (TikTok/Reels/YouTube) harmonize messaging | Harmonized | Medium | Deterministic |
| 9.5.227 | Validate static content (images/carousels) reinforces same brand themes | Reinforced | Medium | Deterministic |
| 9.5.228 | Validate CTA alignment across platforms | Aligned | Medium | Deterministic |
| 9.5.229 | Detect content timing misalignment across channels | None | Medium | Deterministic |
| 9.5.230 | Validate cross-post cadence appropriate for each platform | Appropriate | Medium | Deterministic |
Dialectics of Social Presence — Meta-Analysis, Interpretation & Signal Coherence
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.5.231 | Validate brand’s social presence strengthens entity SEO | Strengthens | Heavy | Deterministic |
| 9.5.232 | Validate social graph patterns predictable and healthy | Healthy | Heavy | Deterministic |
| 9.5.233 | Validate core audiences behave consistently across platforms | Consistent | Heavy | Deterministic |
| 9.5.234 | Detect anomalies in topic engagement clusters | None | Medium | Deterministic |
| 9.5.235 | Validate AI semantic embeddings align with social brand signals | Aligned | Medium | Deterministic |
| 9.5.236 | Validate entity sentiment consistent with review ecosystem | Consistent | Medium | Deterministic |
| 9.5.237 | Detect LLM confusion from inconsistent branding | None | Medium | Deterministic |
| 9.5.238 | Validate cross-platform links support Knowledge Graph reinforcement | Reinforced | Medium | Deterministic |
| 9.5.239 | Validate social content enhances credibility in AI Overviews | Enhanced | Medium | Deterministic |
| 9.5.240 | Compute Social Trust & Cross-Channel Resonance Score | Finalized | Critical | Deterministic |
Social Authority — Recognition, Credibility & Platform-Level Signals
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.5.241 | Validate verified status where applicable (FB, IG, X, TikTok) | Verified or eligible | Heavy | Deterministic |
| 9.5.242 | Validate follower quality (real, engaged, non-spam) | High-quality | Heavy | Deterministic |
| 9.5.243 | Detect bot/paid follower patterns | None | Heavy | Deterministic |
| 9.5.244 | Validate follower growth trend healthy | Healthy | Medium | Deterministic |
| 9.5.245 | Validate profile strength (bio, images, highlights complete) | Complete | Medium | Deterministic |
| 9.5.246 | Validate platform trust markers (age of account, stability) | Strong | Medium | Deterministic |
| 9.5.247 | Detect flags such as sudden follower drops | None | Medium | Deterministic |
| 9.5.248 | Validate branded hashtags/keywords appear consistently | Consistent | Medium | Deterministic |
| 9.5.249 | Validate prominent users or partners follow the brand | Present | Medium | Deterministic |
| 9.5.250 | Validate that the brand follows relevant trusted accounts | Relevant | Medium | Deterministic |
Network Effects — Collaborations, Community Nodes & Social Graph Strength
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.5.251 | Validate collaboration frequency with high-authority creators | Present | Heavy | Deterministic |
| 9.5.252 | Validate brand appears in community clusters | Present | Heavy | Deterministic |
| 9.5.253 | Detect isolation signals (brand not connected in social graph) | None | Heavy | Deterministic |
| 9.5.254 | Validate campaign partnerships cross-linked | Cross-linked | Medium | Deterministic |
| 9.5.255 | Validate brand participates in industry conversations | Active | Medium | Deterministic |
| 9.5.256 | Detect negative clusters (communities generating harmful talk) | None | Medium | Deterministic |
| 9.5.257 | Validate followers belong to relevant niches | Relevant | Medium | Deterministic |
| 9.5.258 | Validate engagement occurs across multiple audiences | Diverse | Medium | Deterministic |
| 9.5.259 | Validate inbound mentions from adjacent brands | Present | Medium | Deterministic |
| 9.5.260 | Validate brand ambassadors/advocates active | Active | Medium | Deterministic |
Algorithmic Trust — Platform Risk, Content Safety & AI Inference Quality
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.5.261 | Validate no platform violations or strikes | None | Heavy | Deterministic |
| 9.5.262 | Validate content safety compliance (no restricted categories) | Compliant | Heavy | Deterministic |
| 9.5.263 | Validate no shadowban indicators | None | Heavy | Deterministic |
| 9.5.264 | Detect low-reach flags (algorithm de-prioritization) | None | Medium | Deterministic |
| 9.5.265 | Validate metadata correct (captions, alt text, tags) | Correct | Medium | Deterministic |
| 9.5.266 | Validate content format complies with platform preferences | Compliant | Medium | Deterministic |
| 9.5.267 | Detect AI-recognized misinformation risk | None | Medium | Deterministic |
| 9.5.268 | Validate platform NLP understanding of brand entity | Strong | Medium | Deterministic |
| 9.5.269 | Validate structured platform signals (topics/categories) match brand | Matching | Medium | Deterministic |
| 9.5.270 | Compute Social Authority & Algorithmic Trust Master Score | Finalized | Critical | Deterministic |
Brand Consistency — Visual Identity, Tone & Message Alignment
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.5.271 | Validate profile images consistent across platforms | Consistent | Heavy | Deterministic |
| 9.5.272 | Validate username/handle aligned across platforms | Aligned | Heavy | Deterministic |
| 9.5.273 | Validate brand bio/messaging consistent | Consistent | Heavy | Deterministic |
| 9.5.274 | Validate visual brand style (colors, typography) consistent | Consistent | Medium | Deterministic |
| 9.5.275 | Validate posting tone matches brand voice | Aligned | Medium | Deterministic |
| 9.5.276 | Detect outdated or conflicting brand slogans | None | Medium | Deterministic |
| 9.5.277 | Validate CTA language aligned across platforms | Aligned | Medium | Deterministic |
| 9.5.278 | Validate logo usage consistent and up to date | Correct | Medium | Deterministic |
| 9.5.279 | Validate brand name spelled consistently | Consistent | Medium | Deterministic |
| 9.5.280 | Detect visual identity fragmentation | None | Medium | Deterministic |
Multi-Platform Alignment — Cross-Network Integration & Signal Coherence
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.5.281 | Validate links between platforms correct | Connected | Heavy | Deterministic |
| 9.5.282 | Validate platform descriptions reference same core brand identity | Consistent | Heavy | Deterministic |
| 9.5.283 | Validate posting cadence aligned across platforms | Aligned | Heavy | Deterministic |
| 9.5.284 | Validate content themes consistent across networks | Consistent | Medium | Deterministic |
| 9.5.285 | Validate cross-posted content formatted correctly | Correct | Medium | Deterministic |
| 9.5.286 | Detect contradictions in platform messaging | None | Medium | Deterministic |
| 9.5.287 | Validate platform category/tags aligned | Aligned | Medium | Deterministic |
| 9.5.288 | Validate branded link domains consistent (e.g., website URL) | Consistent | Medium | Deterministic |
| 9.5.289 | Validate platform-native features used appropriately | Correct | Medium | Deterministic |
| 9.5.290 | Validate time zone consistency for scheduled posting | Consistent | Medium | Deterministic |
Entity Coherence — Structured Data, Knowledge Graph, & LLM Alignment
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.5.291 | Validate social profiles recognized as same entity by LLMs | Recognized | Heavy | Deterministic |
| 9.5.292 | Validate entity descriptions aligned across platforms | Aligned | Heavy | Deterministic |
| 9.5.293 | Detect entity drift (AI models interpreting brand inconsistently) | None | Heavy | Deterministic |
| 9.5.294 | Validate structured social metadata present (sameAs) | Present | Medium | Deterministic |
| 9.5.295 | Validate platform category aligns with schema categories | Aligned | Medium | Deterministic |
| 9.5.296 | Detect conflicting entity summaries generated by AI | None | Medium | Deterministic |
| 9.5.297 | Validate authority signals consistent with entity profile | Consistent | Medium | Deterministic |
| 9.5.298 | Validate AI-readable brand mentions consistent | Consistent | Medium | Deterministic |
| 9.5.299 | Validate entity cohesion across multilingual profiles | Cohesive | Medium | Deterministic |
| 9.5.300 | Compute Brand Consistency & Entity Coherence Master Score | Finalized | Critical | Deterministic |
Social Connectivity — Cross-Profile Links, Interactions & Signal Flow
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.5.301 | Validate all profiles link back to primary website | Linked | Heavy | Deterministic |
| 9.5.302 | Validate all profiles link to each other where applicable | Connected | Heavy | Deterministic |
| 9.5.303 | Detect missing or broken profile links | None | Heavy | Deterministic |
| 9.5.304 | Validate consistent outbound linking structure | Consistent | Medium | Deterministic |
| 9.5.305 | Validate inbound links from social profiles indexed | Indexed | Medium | Deterministic |
| 9.5.306 | Validate cross-platform identity verification badges | Verified | Medium | Deterministic |
| 9.5.307 | Validate social profiles included in Knowledge Panel | Included | Medium | Deterministic |
| 9.5.308 | Detect platform impersonation attempts | None | Medium | Deterministic |
| 9.5.309 | Validate links use consistent UTM or tracking parameters | Consistent | Medium | Deterministic |
| 9.5.310 | Validate link redirects resolve cleanly | Clean | Medium | Deterministic |
Network Strength — Follower Quality, Trust Signals & Engagement Health
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.5.311 | Validate follower growth steady, not artificial | Organic | Heavy | Deterministic |
| 9.5.312 | Detect bot-like follower clusters | None | Heavy | Deterministic |
| 9.5.313 | Validate engagement-to-follower ratio healthy | Healthy | Heavy | Deterministic |
| 9.5.314 | Validate interactions from legitimate accounts | Legitimate | Medium | Deterministic |
| 9.5.315 | Detect sudden spikes in low-quality engagement | None | Medium | Deterministic |
| 9.5.316 | Validate engagement patterns consistent with niche | Consistent | Medium | Deterministic |
| 9.5.317 | Validate comments show real contextual relevance | Relevant | Medium | Deterministic |
| 9.5.318 | Detect engagement pods or artificial amplification | None | Medium | Deterministic |
| 9.5.319 | Validate platform-specific engagement norms met | Met | Medium | Deterministic |
| 9.5.320 | Validate audience demographics match brand goals | Matching | Medium | Deterministic |
Cross-Profile Authority — Signal Consolidation & Platform Strength Alignment
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.5.321 | Validate authority metrics consistent across profiles | Consistent | Heavy | Deterministic |
| 9.5.322 | Validate high-authority platforms correctly recognized by Google | Recognized | Heavy | Deterministic |
| 9.5.323 | Validate brand name queries pull all major profiles | Pulled | Heavy | Deterministic |
| 9.5.324 | Detect mismatched trust indicators between platforms | None | Medium | Deterministic |
| 9.5.325 | Validate third-party validation signals (awards, badges) coherent | Coherent | Medium | Deterministic |
| 9.5.326 | Validate consistent presence on niche-specific networks | Present | Medium | Deterministic |
| 9.5.327 | Validate authority flows back to main domain (SEO benefit) | Flowing | Medium | Deterministic |
| 9.5.328 | Detect outdated or abandoned major social profiles | None | Medium | Deterministic |
| 9.5.329 | Validate brand name anchored consistently in social bios | Anchored | Medium | Deterministic |
| 9.5.330 | Compute Social Connectivity & Cross-Profile Authority Master Score | Finalized | Critical | Deterministic |
Entity Consistency — Name, Brand Signals & Cross-Profile Matching
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.5.331 | Validate brand name identical across all social profiles | Identical | Heavy | Deterministic |
| 9.5.332 | Validate handle/username consistency across platforms | Consistent | Heavy | Deterministic |
| 9.5.333 | Validate profile images/logo consistent | Consistent | Heavy | Deterministic |
| 9.5.334 | Validate cover photos/headers aligned with brand guidelines | Aligned | Medium | Deterministic |
| 9.5.335 | Detect outdated logos or mismatched brand visuals | None | Medium | Deterministic |
| 9.5.336 | Validate business category/tags match across platforms | Matched | Medium | Deterministic |
| 9.5.337 | Validate profile bios carry consistent message | Consistent | Medium | Deterministic |
| 9.5.338 | Detect conflicting brand descriptions | None | Medium | Deterministic |
| 9.5.339 | Validate brand tone matches across social posts | Matching | Medium | Deterministic |
| 9.5.340 | Validate entity recognized consistently by AI models | Recognized | Medium | Deterministic |
Coherence — Bio Structure, CTA Alignment & Message Tone
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.5.341 | Validate bios include primary CTA | Included | Heavy | Deterministic |
| 9.5.342 | Validate website link included in every bio | Included | Heavy | Deterministic |
| 9.5.343 | Validate mission statement consistent across bios | Consistent | Heavy | Deterministic |
| 9.5.344 | Detect bios with outdated offerings/services | None | Medium | Deterministic |
| 9.5.345 | Validate tone of voice consistent across platforms | Consistent | Medium | Deterministic |
| 9.5.346 | Validate keyword relevance in bios aligns with SEO strategy | Aligned | Medium | Deterministic |
| 9.5.347 | Detect overly generic or AI-generated bios | None | Medium | Deterministic |
| 9.5.348 | Validate bio length within optimal range per platform | Optimal | Medium | Deterministic |
| 9.5.349 | Validate CTAs align with marketing funnel | Aligned | Medium | Deterministic |
| 9.5.350 | Validate contact details accurate where displayed | Accurate | Medium | Deterministic |
Multi-Profile Alignment — Harmonized Presence & Brand Unification
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.5.351 | Validate major profiles updated within last 90 days | Updated | Heavy | Deterministic |
| 9.5.352 | Detect abandoned or inactive social profiles | None | Heavy | Deterministic |
| 9.5.353 | Validate high-level branding (colors, themes) coherent | Coherent | Heavy | Deterministic |
| 9.5.354 | Validate pinned posts aligned with brand messaging | Aligned | Medium | Deterministic |
| 9.5.355 | Detect contradictions in product/service descriptions | None | Medium | Deterministic |
| 9.5.356 | Validate content cadence approximately synchronized | Synchronized | Medium | Deterministic |
| 9.5.357 | Validate hashtags aligned across platforms | Aligned | Medium | Deterministic |
| 9.5.358 | Validate cross-promotional posts link profiles correctly | Correct | Medium | Deterministic |
| 9.5.359 | Detect cross-channel brand inconsistencies | None | Medium | Deterministic |
| 9.5.360 | Compute Multi-Profile Brand Alignment Master Score | Finalized | Critical | Deterministic |
Social Signal Strength — Engagement Velocity & Platform Coverage
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.5.361 | Validate consistent engagement across major platforms | Consistent | Heavy | Deterministic |
| 9.5.362 | Validate follower growth trend positive | Positive | Heavy | Deterministic |
| 9.5.363 | Detect sudden unnatural follower spikes | None | Heavy | Deterministic |
| 9.5.364 | Validate engagement rate relative to audience size | Healthy | Medium | Deterministic |
| 9.5.365 | Detect low engagement anomalies | Minimal | Medium | Deterministic |
| 9.5.366 | Validate platform-specific engagement parity | Parity | Medium | Deterministic |
| 9.5.367 | Validate comments-to-likes ratio realistic | Realistic | Medium | Deterministic |
| 9.5.368 | Validate story/reel/video engagement present | Present | Medium | Deterministic |
| 9.5.369 | Detect engagement pods or artificial boosting | None | Medium | Deterministic |
| 9.5.370 | Validate branded posts outperform general posts | Outperform | Medium | Deterministic |
Distribution Signals — Audience Quality, Comment Depth & Sentiment
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.5.371 | Validate comment sentiment predominantly positive | Positive | Heavy | Deterministic |
| 9.5.372 | Validate comments show topical relevance | Relevant | Heavy | Deterministic |
| 9.5.373 | Validate audience geography matches target market | Matching | Medium | Deterministic |
| 9.5.374 | Validate audience language aligns with brand | Aligned | Medium | Deterministic |
| 9.5.375 | Detect bot-like comments | None | Medium | Deterministic |
| 9.5.376 | Validate share/save metrics healthy | Healthy | Medium | Deterministic |
| 9.5.377 | Validate long comments indicating authentic engagement | Present | Medium | Deterministic |
| 9.5.378 | Detect negative or harmful narratives | None | Medium | Deterministic |
| 9.5.379 | Validate brand mentions increasing over time | Increasing | Medium | Deterministic |
| 9.5.380 | Validate influencer/creator interactions present | Present | Medium | Deterministic |
Authority Indicators — Knowledge Panels, Verification & External Signals
| ID | Check | Passes when | Weight | Runs |
|---|
| 9.5.381 | Validate social profiles verified where possible | Verified | Heavy | Deterministic |
| 9.5.382 | Validate brand appears in Google knowledge graph | Appearing | Heavy | Deterministic |
| 9.5.383 | Validate external references align with social identity | aligned | Medium | Deterministic |
| 9.5.384 | Detect impersonation profiles | None | Medium | Deterministic |
| 9.5.385 | Validate brand appears in suggested searches | Appears | Medium | Deterministic |
| 9.5.386 | Validate backlinks from social profiles structured | Structured | Medium | Deterministic |
| 9.5.387 | Validate integration with website sameAs schema | Integrated | Medium | Deterministic |
| 9.5.388 | Validate alignment with PR/social campaigns in other channels | Aligned | Medium | Deterministic |
| 9.5.389 | Validate social profiles contribute to brand authority | Contributing | Medium | Deterministic |
| 9.5.390 | Compute Social Signal Strength & Authority Score | Finalized | Critical | Deterministic |
← 9.4 External Knowledge Alignment9.6 Third-Party Dataset Consistency, Trust Sources & Cross-Reference Validation →
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